Welcome to Heroes of Mobile

Featured

Founded by mobile media industry veteran, Helen Keegan, Heroes of Mobile is about knowledge and networking events and other initiatives to help people get their heads round what to do when it comes to mobile. Whether it’s the whole of your job, part of your job or you just have an interest in the sector, there’ll be something for you here.

The next Heroes of Mobile events are in the USA in San Francisco, Mountain View, New York City and Los Angeles with more events in London, Leeds and other cities later in the year. We’ll be back in Barcelona in March 2017.

Our social channels We’re on Facebook  |  Twitter  |  LinkedIn  |  Soundcloud (for our podcasts)  |  Follow us! Subscribe to our newsletter too for updates about us and our events.

Win a ticket to MWC with our friends at Trustonic!

Our lovely friends at Trustonic have FIVE free tickets to give away to this year’s Mobile World Congress. Each ticket allows access to the exhibition and special seminars only for the full four days of MWC. This ticket does not give access to any of the conference sessions but it can be upgraded for an additional cost when you register.

You can enter the competition here.

About Trustonic

Trustonic is a leading player in mobile device and application security. Almost a billion devices have Trustonic security embedded at the manufacturing stage, providing smart devices with an embedded root of trust and a hardware-protected environment for secure storage and processing. Trustonic also offer application-level security across multiple platforms, including smartphone (iOS and Android) and IoT. Trustonic is exhibiting at this year’s MWC. Find them in Hall 6 – 6140.

Contest rules and instructions
Contestants enter by simply leaving their name and contact details on this entry form and answering a simple question about Trustonic. There is no charge to enter the competition.

At the end of the contest period five (5) random winners will be selected to each receive one (1) ticket to attend Mobile World Congress Exhibition on Monday February 27 to Thursday 2 March 2017.

The contest will run from Tuesday 21 February 2017, 15:00 GMT until Thursday 23 February 2017, 15:00 GMT. Winners will be notified by email or telephone.

This contest is open only to entrants who are 18 years of age or older at time of entry. Employees, consultants, officers and directors of the Sponsor, their parents, affiliates and subsidiaries, participating advertising and Contest agencies and prize suppliers (and members of their immediate family and/or those living in the same of household of each) are ineligible.

Good luck!

What we did last March… tune in to our podcasts

Some of you may not know that I’ve been doing some podcasts for the last couple of years in Barcelona and as prep for this year’s event, I thought you might like to listen in again #tbt #ThrowbackThursday style.

So here they are courtesy of friends and collaborators, Vicki, Sakis and Yannis from Tech Talks Central and friends and long-serving mobilists Ilicco Elia and Rafe Blandford. We’ll be doing some more this year looking at mobile marketing, advertising and media, innovation, internet of things, artificial intelligence and more. So do tune in to the Heroes of Mobile Soundcloud channel and keep your eyes peeled here for when they’re out. In the meantime, enjoy our efforts from 2016 and 2015 and see how they compare with what we’ll see at this year’s upcoming mobile extravaganza in Barcelona. What’s changed since last year I wonder? Oh, and we’ll encourage Rafe to keep his eyes open for the photograph this time! Enjoy.

12th Annual Ladies Lunch – bookings now open

Yes, it’s that time of year again when we all descend on Barcelona for Mobile World Congress. And this lunch, which forms part of the Heroes of the Mobile Fringe Festival, is a chance for us ladies to get together for an hour or so over a relaxed lunch and chew the fat with our peers. Men are welcome if accompanied by a female colleague or friend.

The lunch will be held on Monday 27 February – the first day of MWC. There will be a charge to attend and it’s 32 Euro in advance to include service, food, water at the table and PayPal/Eventbrite fees. Additional drinks and coffee or food can be purchased. There will be plenty to go round. If there is enough space, there will be a few tickets available on the door at 40 Euro in cash.

The restaurant is in the Arenas centre which is in the old Bullring next to Placa Espanya. This means that it’s a relatively quick journey by train or taxi to get to and from the restaurant from the main exhibition and even easier if you’re at 4YFN as it’s right by Fira Montjuic. The menu will be buffet style.

Please tell me of any specific dietary requirements when you register your place.

Payment will be by paypal, TransferWise or invoice/bank transfer. Please get in touch if you’d prefer to do a bank transfer or use TransferWise and I will provide you with the details.

If you’d like to sponsor this event, please get in touch with me, Helen Keegan. If a sponsor is able to support us, I will be able to reduce the price of the event (partial refunds will be offered to those who have paid already if this happens) and/or offer wine, soft drinks and coffee included in the meal price.

I look forward to see you there!

This is a Heroes of the Mobile Fringe Event.

Photo credit Becky Gorman / aql. Taken at the Heroes of the Mobile Fringe Ladies Lunch in Leeds, November 2015

Introducing this year’s Swedish Beers sponsors

I have some sponsors to announce! Hurrah! There will be beer tokens for everyone! So without further ado, let me introduce you…

Digitas LBi White Unicorn on red background logo

Our lead sponsor is DigitasLBi: DigitasLBi is a modern, data-inspired agency – the only agency designed to offer clients a complete stack of services, from integrated communications, to commerce to CRM and innovation services across the world, all driven by our data about what really counts for your business.

The mobile team is headed for Barcelona once again and this time they’re sponsoring Swedish Beers! Some of you will have already met Ilicco, Rafe and Sergio at previous Swedish Beers events or have tuned into our Choons ‘n Chat podcasts with Tech Talks Central. We’ll be doing some more podcasts this year, so watch this space as they say.

This year, DLBi is bringing more of the team along to MWC and they will be on hand to chew the fat on all things mobile – be that mobile marketing, advertising and media or innovations in hardware and software that can make a difference to their clients’ businesses. So if you want to find out what can be achieved when hard data meets imagination, then search out Ilicco, Sergio, Rafe, Lorenzo and the rest of the DLBi crew when you come to Swedish Beers! Oh, and being lead sponsor, they’ll also have the largest batch of beer tokens.

++++++++++++++++++++++++

Supporting Sponsors

We also have a range of lovely supporting sponsors. Please join me in welcoming them to the party. 
Headforwards LogoMeet Headforwards who are based in Cornwall, UK and specialise in software development outsourcing. Our primary aim is to work with our clients to create and deliver custom software that brings them business value. We believe in working in an Agile way and have adopted both the agile philosophy and agile methodologies into our business strategy and day to day life.
Our business model is different to most other outsource software companies. We create dedicated teams for specific projects and never switch members to other projects, nor do we have team members ‘waiting on the bench’ which ultimately drives costs up.
Meet Toby and his team and they can explain more about what they do, what agile means all whilst extolling the virtues of living and working on the stunning Cornish coastline and generally have a good time.
+++++++++++++++++++++++
Inspiring Interns logo 2017
Many of you will already know Ben Rosen and his team from Inspiring Interns and Inspiring Search. They’ve been regulars at Swedish Beers since the very first parties in London in 2001 and have supported us ever since then. You may remember their polaroids from last year’s bash. And I wonder if you still have their sunglasses?! Or perhaps you’ve joined in one of their Ping Pong competitions at our London parties? I digress.

The team is brilliant at graduate recruitment (they’ve placed over 5000 young people since 2009) and also do senior level recruitment in the mobile and digital sectors. Ben and his team are not like other recruiters (they’re much less pushy and much more human) and I can guarantee you’ll have great fun with them. I’m sure they’ll also have a few surprises up their sleeves to help us all have a good time on the night.

++++++++++++++++++++++

51 Degrees Device Detection logoNext up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the first time. So let’s make sure we give them a very warm welcome. 

51 Degrees helps designers, creators and business leaders make amazing website experiences based on responsive design principles. Our software helps reduce both the cost and time involved in creating, testing and deployment of mobile websites, which means the tech never gets in the way of the user experience.

Trusted by millions of people, we have over 1.5 million active deployments in virtually every country around the world using our device detection software day in and day out including Unilever, eBay, Microsoft, IBM, Hyundai and T-Mobile use us. We are THE fastest and the most accurate device detection service there is. Our accuracy comes from our device combinations database – at over 150,000 (and growing) it’s the largest and it’s checked and updated every day, because we know that over 150 devices are launched worldwide every week. Our performance speeds are awesome too. We go direct, avoiding clouds for real time device detection. Capable of more than 5 million detections a second we’re the fastest available.

So if you want to talk about responsive design principles, mobile website deployment, new handsets and device detection, these are the people to talk to.+++++++++++++++++++++

ZZZ Corporate Accommodation will be joining us as a sponsor this year in Barcelona. They’re specialists in corporate accommodation and help clients small and large find the right places to stay. ZZZ’s was born in 2002 by Swedish Beers regular, Helen Gavine, who has a passion for quality and an annoying attention to detail! We deliver good quality corporate accommodation in the right part of town in the key exhibition cities in Europe including Cannes, Barcelona and London. 

We strive on offering great service, and that can only be delivered by having the best team. The team are split between our main office in Richmond, London and overseas in Cannes and Barcelona. All the apartments are vetted personally and their service on the ground is top notch from a personal meet and greet service and welcome pack to organising events. Come and hang out with Helen, Tess and the team. 

And in the meantime, if you’re still looking for somewhere to stay for this year’s Mobile World Congress or an upcoming event in Barcelona, Cannes, Lisbon or Monaco, do get in touch.
+++++++++++++++++++++

You can RSVP for the event here if you haven’t done so already. It’s free to attend for people working in and around the mobile industry.

**Fancy joining us as a sponsor? Please get in touch with Helen to discuss.** 
+++++++++++++++++++++++++++++++++++++++++++

See you in Barcelona.
Skål
Helen
+++++++++++++++++++++++++++++++++++++++++++
Like us on Facebook http://facebook.com/swedishbeers
Follow us on Twitter http://twitter.com/swedishbeers
Check out the photos from our bash in Barcelona in 2016 on Flickr or Facebook.
This is a Heroes of Mobile Event

Truphone Tour: @jamestagg at @indiedesk in Los Angeles #DTLA

Download Part 1 mp3 (28MB)

Download Part 2 mp3 (26MB)

Here’s another version of James’s talk (Part 1) and Q&A (Part 2) at the last of our four public events in different cities across the US. I’m looking forward to intelligent agents that can listen to these and tell us some interesting things about the differences between them.

It was fascinating being in one of the Wells Fargo towers and seeing how co-working is happening in these unused spaces in Downtown L.A.

We’re very grateful to Athena & Kevin from  Truphone for their support while we’ve been on the West Coast (& thanks for bringing the schwag!) as well as Eli Calderon-Morin from Mobile Monday Silicon Beach for helping us co-ordinate it. Also thank you to Andy Rosillo and Indie Desk for looking after us so well.

Truphone Tour: @jamestagg speaks in NYC

Download Part 1 mp3 (27MB)

Download Part 2 mp3 (34MB)

Last Thursday, James spoke to a large, friendly and enthusiastic audience at the Lower Manhattan HQ event and meeting space (overlooking Zuccotti Park) about his work, the limits of AI and the future of mobile technology.

The first audio is just James’s speech and the second is an “Ask Me Anything” Q&A.

We’re really grateful to Jonathan Allen, Adrienne Todd and Demmi Choo of Longneck & Thunderfoot who helped enormously on the ground spreading the word ahead of the event and contributing on the day. You can read Demmi’s round-up here. They also arranged for video to be shot, which is coming soon.

A big shout out too to Truphone’s Randi Cohen who has been quietly and efficiently smoothing everything along for our trip back and forth across the States.

Heroes of Mobile is heading to the USA!

I’m very excited to be going back to the USA for a trip next month. It’s been a few years since I was last there and I’m looking forward to seeing friends old and new. As part of the trip, I’m organising and hosting several events with Lloyd Davis from The Tuttle Club and James Tagg from Truphone. They’re all free to attend and I hope you’ll be able to join us. Please follow the links and RSVP for the events you’d like to come to. RSVP is required for each event.

hi_res_logoThe first event is on Monday 2 May 2016  and is a Swedish Beers Party in San Francisco. We’ll be at Keeper’s Share which is the private bar at Rickhouse Bar at 246 Kearny. The first few drinks are on Truphone and FTI Consulting!

Next there are three talks and discussions going to three different cities. The topic is ‘When Will Our Smartphones be Smarter than Us? AI and the Future of Mobile.’ James Tagg is our keynote speaker with further guests and speakers at each event. Our dates and locations are:

Tuesday 3 May 2016 – Mountain View – we’re having brunch at Xanh which is near the Caltrain station. We’ll be there between 11.30 and 13.30. James will be joined by speakers from FTI Consulting, who is our co-sponsor for this event.

Thursday 5 May 2016 – New York City – we’re at LMHQ with breakfast at 09.30 to 11.30

Monday 9 May 2016 – Los Angeles – we’re downtown with our friends at IndieDesk from 18.30 to 21.30. James will be joined by Sam Liang from AI Sense.

I’m on the lookout for additional speakers and sponsors, so if you’re up for either of those, please get in touch.

Helen

Swedish Beers in Barcelona was a blast!

A big thank you to everyone who came and chewed the mobile fat with us in February. Thank you to our sponsors, Gavin and his team at Voluum, Nextbit, aql, Vyke, Veoo, Inspiring Interns, Inspiring Search and Joshua PR. We couldn’t have done it without their financial and moral support. Thank you also to our photographers, Erika Arias, Naty Jamiez and Inspiring Search. And a thank you to Alex and his team at Dostrece who did us proud. They even wrote about us on their blog (it’s in Spanish).

Here are the photos on Flickr and the same set on Facebook – there are a lot this year. So if you haven’t seen them already, enjoy!

Swedish Beers BCN Edition #11

We’ll be back in Barcelona in 2017, all being well. But in the meantime, we’re heading to the USA this May. There’s a Swedish Beers party happening in San Francisco on Mon 2 May, a talk and meet-up about Artificial Intelligence in Mountain View on Tuesday 3 May, another talk and panel discussion, ‘When Will Our Smartphones be Smarter than Us?’ in New York on Thursday 5 May and another session in Los Angeles about our Smartphones being smarter than us on Monday 9 May. Do come and join us at the events – they’re all free to attend. And get in touch if you’d like to sponsor or partner with us.

Podcast: When will our smartphones be smarter than us?

This was a thought-provoking conversation to have on a Tuesday morning during Mobile World Congress. Artificial Intelligence is a topic I’ve been thinking a lot about in the last year or so and I’ve been holding events in London on the topic too and have plans for more in 2016.

For this podcast in Barcelona, Prof. Kevin Curran, IEEE senior member & lecturer at Ulster University, Carl Uminski, Co-founder & COO at Somo Global, James Tagg, CIO at Truphone and myself, Helen Keegan, mobile marketing consultant & Swedish Beers organiser gathered at a VIP meeting room at La Fira, home of Mobile World Congress.

We talked about Artificial Intelligence and how it will impact our lives, health and growth through our wearable devices, smartphones and cars. We talked about the need for education of users; how education will change itself; mobile addiction and how decisions will be our own (or not), due to being influenced by technology.

With great thanks to Vicki Kolovou and her team for Tech Talks Central.

Choons ‘n Chat Podcast Talking Adblocking, Video, Trust & More

For the second year, on the Sunday morning before Mobile World Congress starts, a few of us got together to chew the mobile fat about the world of mobile and Tech Talks Central recorded it for us for podcast posterity. This year, there was myself, Helen Keegan, Ilicco Elia and Rafe Blandford from DigitasLBi and Troy Norcross as well as Vicki Kolovou and her TechTalks Central Team.

We cover a lot of ground including thoughts on mobile advertising and adblocking, mobile marketing, video on mobile, security and privacy and more besides. It was a lot of fun to do and I hope you enjoy listening to it too. It’s available on Soundcloud to stream or download. And apologies for it being just shy of an hour long. We like to chat!