Welcome to Heroes of Mobile


Founded by mobile media industry veteran, Helen Keegan, Heroes of Mobile is about knowledge and networking events and other initiatives to help people get their heads round what to do when it comes to mobile. Whether it’s the whole of your job, part of your job or you just have an interest in the sector, there’ll be something for you here.

The next Heroes of Mobile events are in the USA in San Francisco, Mountain View, New York City and Los Angeles with more events in London, Leeds and other cities later in the year. We’ll be back in Barcelona in March 2017.

Our social channels We’re on Facebook  |  Twitter  |  LinkedIn  |  Soundcloud (for our podcasts)  |  Follow us! Subscribe to our newsletter too for updates about us and our events.

Truphone Tour: @jamestagg at @indiedesk in Los Angeles #DTLA

Download Part 1 mp3 (28MB)

Download Part 2 mp3 (26MB)

Here’s another version of James’s talk (Part 1) and Q&A (Part 2) at the last of our four public events in different cities across the US. I’m looking forward to intelligent agents that can listen to these and tell us some interesting things about the differences between them.

It was fascinating being in one of the Wells Fargo towers and seeing how co-working is happening in these unused spaces in Downtown L.A.

We’re very grateful to Athena & Kevin from  Truphone for their support while we’ve been on the West Coast (& thanks for bringing the schwag!) as well as Eli Calderon-Morin from Mobile Monday Silicon Beach for helping us co-ordinate it. Also thank you to Andy Rosillo and Indie Desk for looking after us so well.

Truphone Tour: @jamestagg speaks in NYC

Download Part 1 mp3 (27MB)

Download Part 2 mp3 (34MB)

Last Thursday, James spoke to a large, friendly and enthusiastic audience at the Lower Manhattan HQ event and meeting space (overlooking Zuccotti Park) about his work, the limits of AI and the future of mobile technology.

The first audio is just James’s speech and the second is an “Ask Me Anything” Q&A.

We’re really grateful to Jonathan Allen, Adrienne Todd and Demmi Choo of Longneck & Thunderfoot who helped enormously on the ground spreading the word ahead of the event and contributing on the day. You can read Demmi’s round-up here. They also arranged for video to be shot, which is coming soon.

A big shout out too to Truphone’s Randi Cohen who has been quietly and efficiently smoothing everything along for our trip back and forth across the States.

Heroes of Mobile is heading to the USA!

I’m very excited to be going back to the USA for a trip next month. It’s been a few years since I was last there and I’m looking forward to seeing friends old and new. As part of the trip, I’m organising and hosting several events with Lloyd Davis from The Tuttle Club and James Tagg from Truphone. They’re all free to attend and I hope you’ll be able to join us. Please follow the links and RSVP for the events you’d like to come to. RSVP is required for each event.

hi_res_logoThe first event is on Monday 2 May 2016  and is a Swedish Beers Party in San Francisco. We’ll be at Keeper’s Share which is the private bar at Rickhouse Bar at 246 Kearny. The first few drinks are on Truphone and FTI Consulting!

Next there are three talks and discussions going to three different cities. The topic is ‘When Will Our Smartphones be Smarter than Us? AI and the Future of Mobile.’ James Tagg is our keynote speaker with further guests and speakers at each event. Our dates and locations are:

Tuesday 3 May 2016 – Mountain View – we’re having brunch at Xanh which is near the Caltrain station. We’ll be there between 11.30 and 13.30. James will be joined by speakers from FTI Consulting, who is our co-sponsor for this event.

Thursday 5 May 2016 – New York City – we’re at LMHQ with breakfast at 09.30 to 11.30

Monday 9 May 2016 – Los Angeles – we’re downtown with our friends at IndieDesk from 18.30 to 21.30. James will be joined by Sam Liang from AI Sense.

I’m on the lookout for additional speakers and sponsors, so if you’re up for either of those, please get in touch.


Swedish Beers in Barcelona was a blast!

A big thank you to everyone who came and chewed the mobile fat with us in February. Thank you to our sponsors, Gavin and his team at Voluum, Nextbit, aql, Vyke, Veoo, Inspiring Interns, Inspiring Search and Joshua PR. We couldn’t have done it without their financial and moral support. Thank you also to our photographers, Erika Arias, Naty Jamiez and Inspiring Search. And a thank you to Alex and his team at Dostrece who did us proud. They even wrote about us on their blog (it’s in Spanish).

Here are the photos on Flickr and the same set on Facebook – there are a lot this year. So if you haven’t seen them already, enjoy!

Swedish Beers BCN Edition #11

We’ll be back in Barcelona in 2017, all being well. But in the meantime, we’re heading to the USA this May. There’s a Swedish Beers party happening in San Francisco on Mon 2 May, a talk and meet-up about Artificial Intelligence in Mountain View on Tuesday 3 May, another talk and panel discussion, ‘When Will Our Smartphones be Smarter than Us?’ in New York on Thursday 5 May and another session in Los Angeles about our Smartphones being smarter than us on Monday 9 May. Do come and join us at the events – they’re all free to attend. And get in touch if you’d like to sponsor or partner with us.

Podcast: When will our smartphones be smarter than us?

This was a thought-provoking conversation to have on a Tuesday morning during Mobile World Congress. Artificial Intelligence is a topic I’ve been thinking a lot about in the last year or so and I’ve been holding events in London on the topic too and have plans for more in 2016.

For this podcast in Barcelona, Prof. Kevin Curran, IEEE senior member & lecturer at Ulster University, Carl Uminski, Co-founder & COO at Somo Global, James Tagg, CIO at Truphone and myself, Helen Keegan, mobile marketing consultant & Swedish Beers organiser gathered at a VIP meeting room at La Fira, home of Mobile World Congress.

We talked about Artificial Intelligence and how it will impact our lives, health and growth through our wearable devices, smartphones and cars. We talked about the need for education of users; how education will change itself; mobile addiction and how decisions will be our own (or not), due to being influenced by technology.

With great thanks to Vicki Kolovou and her team for Tech Talks Central.

Choons ‘n Chat Podcast Talking Adblocking, Video, Trust & More

For the second year, on the Sunday morning before Mobile World Congress starts, a few of us got together to chew the mobile fat about the world of mobile and Tech Talks Central recorded it for us for podcast posterity. This year, there was myself, Helen Keegan, Ilicco Elia and Rafe Blandford from DigitasLBi and Troy Norcross as well as Vicki Kolovou and her TechTalks Central Team.

We cover a lot of ground including thoughts on mobile advertising and adblocking, mobile marketing, video on mobile, security and privacy and more besides. It was a lot of fun to do and I hope you enjoy listening to it too. It’s available on Soundcloud to stream or download. And apologies for it being just shy of an hour long. We like to chat!


It’s time for the ladies of mobile to get together again!

Apologies for only just posting about this. I honestly thought I’d already written about but obviously not on here! So here’s the information you’ve been looking for.

BJP_Mobile_Fringe_0070Yes, it’s that time of year again when we all descend on Barcelona for Mobile World Congress. And this lunch, which forms part of the Heroes of the Mobile Fringe Festival, is a chance for us ladies to get together for an hour or so over a relaxed lunch and chew the fat with our peers.Men are welcome if accompanied by a female colleague or friend. 

There will be a charge to attend and it’s 25 Euro (UKP 20 / USD 28) in advance to include service, food, water at the table and a glass of wine, glass of beer or soft drink. Additional drinks and coffee or food can be purchased. There will be plenty to go round. If there is enough space, there will be a few tickets available on the door at 30 Euro in cash.

The venue is the new and rather fantastic Surya Muntaner and the time of our session is 3.30pm to 6.30pm. I’ve made it a little later this year based on feedback from the questionnaires I sent out and also on the availability of the restaurant. At that time, we can have the place to ourselves. Any earlier and it would have added significant cost to the price and I wanted to keep the price down for everyone.


Please RSVP and follow the instructions to pay when you register on Eventbrite.

If you’d like to sponsor this event, please get in touch with me, Helen Keegan.

This is a Heroes of the Mobile Fringe Event.

Photo credit Becky Gorman / aql. Taken at the Heroes of the Mobile Fringe Ladies Lunch in Leeds, November 2015

Upcoming Open Space sessions in London on 9 & 16 February 2016

BJP_Mobile_Fringe_0167I have two upcoming events for you in London next week and the week after. They’re both Open Space events and follow on from the successful series Lloyd Davis and I ran in Leeds and London in November and December 2015. These next two sessions will both be held at the rather fabulous WeWork Southbank and are free to attend. If you have a vague interest in either or both of the topics, please do join us for a stimulating discussion and food for thought.

RSVP is required due to security regulations in the building. Find out more and register:

Tuesday 9 Feb 6.30pm to 8.30pm – What are we going to do about Artificial Intelligence?

Tuesday 16 Feb 6.30pm to 8.30pm – What are we going to do about the Internet of Things?

Swedish Beers is off to Barcelona for the 11th time!

Oh, how time flies and it’s the time of year when mobilists around the world turn their thoughts to the annual gathering of the great and the good of the mobile world at Mobile World Congress at the end of February. And this year is no different. As usual, I’m running the Heroes of the Mobile Fringe Festival for the fifth time and I’m running the annual Swedish Beers party in Barcelona for the 11th time. 

Like our previous events, this is a relaxed evening for execs working in and around the mobile industry. You’ll find no formalities, no presentations, no speeches. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors – soft drinks also available) and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as will the friendliest bar staff in town.

It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. If it’s very busy, there’s no need to queue to get in, we’ll have a second bar nearby for you to hang out in which will be just as good and where there will be plenty of people for you to network with. This does mean that I can’t guarantee entry except for sponsors and the Swedish Beers Crew.

I’ll have some sponsor and venue announcements soon, but in the meantime, if you’re at all interested in joining the fun and buying some fellow mobilists a beer or two, please get in touch with me. I have sponsorship options for all budgets so don’t be shy! Check out previous Swedish Beers events in London, Leeds, Barcelona, New York, Berlin and San Francisco over on the blog. You can find last year’s party pictures here or on these two albums on Facebook – album 1 and album 2

In the meantime, please RSVP below and spread the word to your colleagues and clients.

See you in Barcelona!

This is a Heroes of the Mobile Fringe Festival Event http://mobileheroes.net/


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Swedish Beers bash BCN 2015

Future of Work: Virtual & Augmented Realities–Event Round-Up

Digital retail specialist, Eva Pascoe, came and gave us some insights particularly into recent uses of Virtual and Augmented Realities in retail for mine and Lloyd Davis’s fourth and final Future of Work session with Truphone. She also brought some devices with her so the attendees could sample the experiences for themselves.

One of the surprises for me was how much the retail sector was embracing virtual reality. As a sector, they’re not known for being early technology adopters – at least, not from my experience back in ZagMe days. Things seem to have changed, although, many of the projects sounded a bit gimmicky to me and out to gain column inches rather than further the use of technology. You can see her video below which highlights some really interesting examples and use cases.


Discussions afterwards included:

  • Do we need physical body to commune with others?
  • AR/VR very different
  • How immersive does the reality have to be to be virtual?
  • How will we avoid aggravating the Digital Divide?  (ie that those who do not have the technology access to the technology become left behind. VR on NHS?
  • (Virtually) When tomorrow is as immersive as today, how will we know what is real?
  • Getting Lost
  • Learning to see our hands in VR.  VR adapting to us.  Embodiment & VR
  • How do you know you are not in VR now?!
  • Will we be able to interact with other real things in the virtual way? If so what does that mean for our future?
  • The visual/sound bias – not immersion for physical beings until touch, smell, taste?