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Welcome to the Heroes of the Mobile Fringe Festival

This is a new festival being held in Barcelona from Sunday 26 February to 2 March 2012 alongside the fabulous Mobile World Congress.

Here you’ll find all about the festival, our sponsors and community partners, how to get involved, the events that are forming part of the festival, our media and community partners and plenty more to keep you busy at Mobile World Congress and the fringe festival. We’ll also be doing shout-outs for speakers and letting you know how to book for different events and happenings.

There are still sponsorship opportunities available so do get in touch if you’re interested to find out more and get a copy of our sponsorship pack. We can cater for all budgets.

And there are plenty of ways to get involved – it’s free to add your event, we still need volunteers and we need spaces to host pop-up events too. Don’t be shy. Join in!

We’re very excited by the festival and look forward to seeing you in Barcelona.

p.s. still need tickets for Congress? We’ll be running some competitions in the next week or two for some and here’s a blogpost by our founder Helen on how to score a ticket for MWC.

— The Heroes of the Mobile Fringe team

Innovation on the fringe in full effect!

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The sold out ‘Innovation on the Fringe’ kicks off the Heroes of the Mobile Fringe festival tomorrow. We has a great number of very high quality applications to demo at this event and without further ado am happy to announce that the following innovators have be chosen to demo at the event.

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Aurasma

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3DoM

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Crittercism

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Ovio Mobile

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SmartSync

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ToothTag

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Transclick

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ClickOn

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Base2Applications

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Vox.io

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Millenoki

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ClickSlide

This eclectic mix of businesses from every corner of the globe will kick of the festival in true style.

The doors will open at 1.30pm with the first panel starting at 2pm. This event is kindly sponsored by Myriad. Myriad is chosen by leading OEMs and network service providers to power rich mobile social and web experiences.

The event is also supported by Lumu Invest, Mobile Brain Bank and Mobile Monday Tel Aviv.


More tickets released & some new events..

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More tickets available for ‘Heroes of…’

For our ‘Heroes of’ series of panel discussions on Tuesday, we now have a larger room which means we have released some more tickets. Get yourself signed up pronto before they all go. Free to attend. RSVP required.

http://mobileheroes.net/events/event/heroes-of-emerging-markets/

http://mobileheroes.net/events/event/heroes-of-mobile-marketing/

New listings

Do you want to explore the opportunity at the crossover of mobile payments and mobile marketing? Is this where the future of mobile marketing really lies? Discuss this and more with Simon Taylor at Belchica on Tuesday evening. Free to attend. More details here.

Or perhaps you want to chew the fat with Ladbrokes and find out how they are working with and supporting developers in the mobile gambling and betting area? Sign up here to attend their Wednesday evening pre-Swedish Beers session.

Win a ticket to the PocketGamer Party

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It’s the only 100% mobile gaming party all week and it’s a sell-out. But never fear, we have ten tickets to give away for the party which is on Monday night at 6pm until 9pm just a few minutes walk from La Fira. All you have to do is fill in this form before 18:00 GMT today (Friday) and we’ll pick the names out of a hat. Full details about the party are here.

Good luck!

Techcrunch@Barcelona

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We’re thrilled that Mike Butcher and Techcrunch Europe are hosting an event as part of the festival. And what an event it is… a 3-course lunch with wine, 3 discussion panels and networking with VCs, entrepreneurs, network operators, innovators and more. Tickets are on sale now. This event is sponsored by Telesocial, Get Taxi, Swiftkey and Oracle. Speakers and agenda have now been announced.

Themes for the panel discussion:

• Building mobile startups to get big fast
• Mobile games
• Raising VC for mobile startups
• Making the app stores work for you
• Getting Carriers excited about your app
• Monetization and app distribution secrets
• The rise of the tablet economy
• New devices breaking onto the market
• Developing for the platforms – the latest trends amongst startups
• And plenty more besides!

PANEL 1: Mobile Startups: The Disruptors Are Coming!

SPEAKERS: Carlos Conti, Inveready Capital; Neal Fullman, CEO Get Taxi; Liraz Axelrad, Soundcloud; Tom Bradley, DN Capital; Tomaž Štolfa, Vox.io

PANEL 2: Mobile Startups and Corporate Relations: How to scale up and what are the opportunities for working with large corporates (or not)?

SPEAKERS: Bill Waytena, CEO Telesocial; Krishna Visvanathan, DFJ Esprit; Redg Snodgrass, Alcatel Lucent; Di-Ann Eisnor, Waze

PANEL 3: Mobile Showcase, Against The Dragons

30 second Elevator pitches (no slides) & responses from our panel of “Dragons”:
Daniel Hoepfner, PressMatrix, Appromoter, Aurasma

Dragons: Jonathan Reynolds, CEO Swiftkey, Adam Ghei, Accel; 1 moreTBC

Buy your ticket now

Got a new mobile innovation to show off?

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Then why not apply for one of our demo spots on Sunday afternoon’s Innovation on the Fringe event sponsored by Myriad. There’s no charge and there are 10 or so places available and what’s more, we’re serving refreshments too. All you have to do is fill in the form to apply. We’ll include as many demos as we can so don’t be shy and fill in that form.

Image from http://inkshot.blogsome.com/

We’ve Found(um) a Space for You

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Looking for space to host your own event as part of the Heroes of the Mobile Fringe Festival?

Branding, Design & CommunicationsmyTaxi.netBarcelona’s biggest event, Mobile World Congress 2012, is about to take place. Some friends with an office in Barcelona heard through the grapevine that many panels and networking events would go ahead if the right space were available. So Foundum and MyTaxi decided to make their office available for you and your guests.

You can see the picture of the office and the map below. It’s less than a 10 minute walk from La Fira on Placa Espanya. We are happy to speak to you if you are interested in organizing such an event. The space is suitable for panel discussions, tech meet-ups and networking drinks. The space is available after 5pm on weekdays and by arrangement the weekend before Congress. There are only a few office chairs, so it’s for events where you don’t mind the delegates standing up and there’s room for a maximum of 50 people.

Please get in touch with us via info@foundum.com or on Twitter @foundum!

We look forward to seeing what event happens here. Get those thinking caps on.

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Cap your roaming costs in Spain with tripNETer – Special Offer

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tripneter_572x294http://tripNETer.com/ is a Barcelona based company that help travellers in Spain who wants to stay connected during their trip without paying huge Roaming bills or expensive non-mobile WiFi connections. Just rent one of their mobile Wi-Fi routers instead.

There are four simple steps: 1. Book 2. Receive 3. Be connected 4. Return

And as a special ‘fringe benefit’ for us, they’re offering a special price of 3,99€/day (reg. 5,99€) for all referred rentals from HEROES of the MOBILE FRINGE. In order to claim your discount, when you order, you just click on “Supply a discount or voucher code” in the booking form and enter the code MOBILEHEROES then you will get the 3,99€/day price up until Thursday 1st March 2012. Please note that there is also no extra charge for Saturday and Sunday deliveries on 25 and 26 February as a Mobile World Congress special deal.

Now, I can’t vouch for tripNETer and how well it works or not as I haven’t tried them yet, but I will be giving them a go whilst in Barcelona as it sounds very useful. And at that price, I think it’s worth an experiment to save on roaming as you can connect all your devices, and not just one mobile phone.

To order for Barcelona specifically, click here http://www.tripneter.com/bookings/barcelona/ and don’t forget, that promotional code is MOBILEHEROES.

Tracey Moberly wants to Text You Up

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Artist Tracey Moberly is headed to Barcelona for the Heroes of the Mobile Fringe Festival and Mobile World Congress. I had the pleasure of meeting her last year at Swedish Beers in London and have got to know her work much better over the last few weeks and months and I’m kind of fascinated by it. Her book, Text Me Up, is of particular interest as it is a selection of all the text messages she’s ever received from her wide range of contacts and friends including Pete Doherty, Ken Livingstone and Bill Drummond of KLF fame amongst many others. I’ve had the pleasure of hearing some of her stories first hand and I’m working my way through the book too. And it’s enthralling.

So here’s the deal. We’d like to do a couple of book signing spots for Tracey where she can sign books and talk about some of her work. So this is a shout out to find a host for her to do these. I reckon we need 40 minutes or. And maybe buy a box of the books to get signed and give away as prizes or gifts to visitors to your stand or your clients. Or perhaps you can invite Tracey to be a special guest at your party or meet-up to do a book signing or talk? Prints of Tracey’s photos can also be made available at reasonable cost – and there’s a huge selection to choose from with most of them specifically related to text messaging in some way.

We’ll do our bit as well and organise some media interviews for her so this should be a lively attraction at your stand or event.

Get in touch if this sounds like you.

Eva Kekou and Locative Media Art

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urbannarraive in athens locative mediaIt was always our intention to have some art as part of the festival and we may have just the opportunity to do that – with a bit of help from .

Eva Kekou is an art and cultural studies theorist with a PhD and has been long involved in the research and practice of media art and locative media and wants to share some of her recent work in Urban Digital Narratives and do a talk about her work during the week of congress and at the end of it, run a relaxed one-day workshop (5 to 6 hours) in a Barcelona neighbourhood on Friday 2nd March to show digital narratives in action. In the workshop, up to 20 people will spend a day exploring a neighbourhood of Barcelona and transcribing narratives/experience through android applications.This is a new way to map cities through narratives in a digital era and a fun way to explore a new city using augmented reality and other mobile technologies. Sounds interesting huh?

So, what do we need to make this happen? Well we just need to cover Eva’s costs for travel and accommodation for the week. We think this would be about 800 Euros (well, assuming flight costs don’t increase significantly and we can find reasonably priced accommodation for her (and we think we can). And we need to cover the cost of a venue to hold the talk (unless someone can host this on their stand or other venue at no cost). So a guestimate total of 1200 Euros would more than cover it.

Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

Do you think you can help?

  • Perhaps you’d like to sponsor this session and put your company name against it?
  • Or do you have air miles going spare and would like to donate them to Eva.
  • Maybe  you can host the presentation session on your exhibition stand or meeting room?
  • Can you welcome Eva into your home for the week as a guest or maybe you have a spare room going in your rented apartment that’s available Tuesday through Saturday?
  • Or maybe you’d just like to contribute to the cause because it sounds like a good idea and you’d like to see the results?
  • Or would you like to spend the Friday after Congress with Eva exploring the city in this way, in which case, buy a ticket.
  • Can you offer Eva a ticket for Congress so that she can see the exhibition for herself and take the learnings back to her students and apply it to update her research?
  • Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

If you think you can help in any way, please contact Eva directly by email.

If you would like to join the walking tour and workshop, please buy your ticket here. If we don’t manage to get Eva over to MWC, we’ll refund your money in full.

More about Eva and her work at the following links.

http://networkcultures.org/wpmu/weblog/2009/12/16/eva-kekou-%E2%80%93-the-city-as-a-projection-space/

http://isea2011.sabanciuniv.edu/.kekou

http://www.isea2010ruhr.org/files/redaktion/pdf/isea2010_proceedings_p48_kekou.pdf

http://www.rc21.org/conferences/amsterdam2011/edocs2/Session%2017/RT17-1-Kekou.pdf

Who wants to go to the MEF Connects MWC 2012 10th Anniversary Party?

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Update: This competition is now closed and our winners have been notified. The winners are F Terry, A Gudmundson, N Alexander-Reindorf, A Richard-Laurent and E Kay.

This has to be one of the hottest tickets all week for Mobile World Congress on Monday 27 February 2012 from 8pm at the wonderful, sumptuous Picasso Museum. And we have FIVE tickets up for grabs. Oh yes we do! A big thank you to Rimma and her team for these!

Do you want to hang out with mobile executives from the worlds of entertainment, retail, brands and more? Fancy enjoying a drink or two, nibbling on tasty tapas and all the while taking in the fantastic Picasso Museum with a private view of one of the largest Picasso collections in the world? Then enter our simple competition. It’s really easy.

Step 1. Complete this poll on LinkedIn and tell us what has been the most significant advancement for mobile content and commerce in the last 10 years.

Step 2. Fill in this form with your contact details.

And err, that’s it.

The competition is open from Friday 10 February 2012, 23:00 GMT to Thursday 16 February 2012, 11:00 GMT. Full terms and conditions are available here.

Who wants to win an exhibition ticket to Mobile World Congress 2012?

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*Update 10 Feb. We’ve drawn the winners and they have been notified. They are E Oates, M Winters, S Gantchev, C Cremet and P Mulder. Many thanks to those of you who entered.

It seems to us that exhibition tickets are like gold dust for this year’s Mobile World Congress. So many people are still after one. Well, we’re lucky enough to have a handful to give away from our lovely friends at Poynt.

It’s dead easy. All you have to do is share this post on facebook or twitter (hey and why not follow @PoyntEurope while you’re at it?) and add your name and contact details to this handy entry form. And that’s it. Ah, hang on, you have to be over 18 and resident in the UK or the European Union. Apologies to our friends in Canada, USA and Puerto Rico. We can’t accommodate you this time.

Anyway, we’ll pick five lucky winners on Friday evening after 6pm GMT (that’s 10 February 2012). Please note that accommodation and travel are not included. Full terms and conditions are available here.

And while you’re at it, you might want to check out their party which is one of our featured events or go visit them at Hall 2.1 Booth C58.

Best of luck!

The doctor is in

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Reply

We are delighted to announce that as part of the Heroes of the Mobile Fringe Festival in Barcelona, there will be a number of expert “Drop in Surgeries” on offer. At our core we want to help young companies benefit from expertise to grow and scale their business that they might not ordinarily have access to.

We have a number of experts available and we would like to offer you the opportunity to have these sessions staffed at your stands, meetings rooms or at your events – all you need is two chairs and a quiet-ish spot.

Sessions are about 20 to 25 minutes long and intended to run as “pop ups” so those passing can stop and seek advice as they wander around too. We will be promoting these sessions through the festival and our experts own networks. We think this will create an additional useful attraction for your stand or event. What’s more, some of our experts will be producing blog posts summarising the advice that they gave during their sessions which, as a session host, you can publish or link to as well.

We will be opening up registrations for these sessions shortly, but first we need some space to do them. There’s no charge to lend us some of your exhibition space so it’s a very easy way for you to get involved with the festival. Does that sound like you? Or maybe you’re an expert who’d like to offer some free consultancy sessions to SMEs and start-ups?

To give you an example: Julia Shalet, Product Doctor, is one of our experts. Her expertise is in user and revenue centred product development, management and marketing for products at any life-stage. She has 18 years’ experience working with tech products across corporate, start up and third sectors. Here are some examples of her previous surgeries.

Ignite100 Start Up Programme – http://juliashalet.wordpress.com/2011/11/30/nail-your-launch-strategy-at-an-early-stage/
Over The Air 2011 – http://juliashalet.wordpress.com/2011/10/12/diy-user-engagement/
Over The Air 2010 – http://juliashalet.wordpress.com/2010/09/13/product-doctor-diagnoses-ota-2010/

If you are interested in providing space for these sessions, or being one of our experts, just fill in this quick form or get in touch with Helen Keegan to discuss.