The Coupon’s Tale

the coupons taleThe podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.

The session was chaired by Russell Buckley. He was joined by Katie Lips from Aimia (and they also sponsored the session), Coen Van Breda from Proxama, David Hueso from Qustodian, Troy Norcross, independent consultant and ex Nokia and Priya Prakash from Design for Social Change whose first major project is Changify.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?

 

aimiaAbout Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.

Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish.  As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools.  For us and our clients, Mobile is the new frontier in Loyalty.

http://aimia.com

Thank you to Mark Bridge from http://thefonecast.com for the audio production. You can listen in or subscribe over there too http://thefonecast.com/Podcasts/TabId/116/ArtMID/540/ArticleID/6754/Default

the coupons tale panel shot