The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.
James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.
Some of the questions posed include:
- What are the challenges in creating and managing mobile media properties?
- How do you assess which platforms and where and how to allocate your limited resources?
- How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
- And is there money to be made, if so, where is it?
- Who is making a success of this and how?
- Does mobile advertising work, and if so, how?
- What’s the role of mobile marketing?
- What do consumers want and how much are they prepared to pay for it?
- And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
- What is the future for our media world?
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About our sponsors
Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.
LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.