The Brand Perfect Session–New York

monotype new york promo picLucky for us, we’ve been invited to New York City to participate in a partner event. And you’re invited too if you’d like to join us. Our founder, Helen, will be moderating the brand advertising panel and you’ll hear about Brand Perfect’s latest research findings from a study of 100 top titles offering cross media advertising. Find out which titles are delivering brand seamlessly across all media formats, what are publishers offering, how will technology shape the future and what role can brands play in all of this. This event will be of particular interest to brand advertisers using cross media, media owners who have cross media to sell and mobile marketing and advertising types.

This is all happening on Friday 3 May at Tribeca Skyline Studio, 205 Hudson Street, Penthouse, New York 10013.

This event also includes an exclusive tour of the Pencil to Pixel exhibition with expert, Dan Rhatigan. The exhibition was recently in London and is fantastic and it’s well worth getting the guided tour to really understand the history of typefaces and the artists and techniques behind them. The Monotype archive records about 80 years worth of typeface development (plus older material from other sources gathered over the years), containing drawings for all of Monotype’s hot metal typefaces, from the earliest—Modern series 1 (1900)—as well as associated correspondence, trial proofs, and statistics.

Friday 3 May: Agenda:

5.30pm – Arrivals and networking

5.45pm – Adventures in Publishing: The new dynamics of advertising with Julie Strawson

6.00pm – The Brand Perfect Panel: How do we achieve seamless advertising? With Helen Keegan and panellists

6.30pm – Exclusive Pencil to Pixel exhibition tour with Dan Rhatigan

7.00pm – Drinks and networking

7.30pm – Event closes

This is a free event. RSVP is required. To RSVP, please register on the BrandPerfect site to make your booking.

Exhibition runs May 3-9 2013 in New York. For alternative tours visit http://penciltopixel.org

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