You may remember that we’ve been on our travels and that included Berlin last month. We had a great time thanks to our lovely sponsors Futurice, Somo (having just opened their new office in Berlin) and Adeven. The weather was also good to us and we had blazing sunshine throughout. So much so, that we moved the Swedish Beers party to a beer garden.
The panel session was lively and much was discussed about apps, games, mobile marketing and advertising and the scene in Berlin and Germany for mobile and how that compared with other territories. The panellists were Paul Houghton from Futurice, Stephanie Emmanouel from Somo and Stephen Upstone from LoopMe. Helen Keegan (aka technokitten) chaired the session.
There were a few reports mentioned in the podcast. These are:
Brand Perfect: The New Dynamics of Advertising (free download, registration required) http://brandperfect.org/index.php/knowledge/reports/402-the-new-dynamics-of-advertising
Mobile Marketing Association Economic Impact Study (USA 2013) (free download) http://www.mmaglobal.com/whitepaper/mobile-economic-impact-study
German reports looking at mobile marketing, media and commerce (free downloads) http://www.bvdw.org/fachgruppen/mobile/initiativen-produkte.html#c10332
And while you’re flicking through those reports, why not have a listen to the podcast. Feel free to stream, download or share.