The lovely people at Trustonic have come up trumps again with a lovely Mobile World Congress pass giveaway. They have five passes to give away. Closing date is Wednesday 21 February. All you have to do is answer one question and provide us with your contact details. The form is below. Good luck and hope to see you in Barcelona!
This is my 13th visit to Mobile World Congress and the 13th ladies meet-up that I have organised there. And this lunch is a chance for us ladies to get together for a couple of hours or so over a relaxed lunch and chew the fat with our peers. 40 Euro in advance / 45 Euro on the door if space is still available.
If you’d like to sponsor this event, please get in touch with me, Helen Keegan. If a sponsor is found, this will subsidise the meal and I’ll either reduce the price (partial refunds will be given) or I’ll offer free tickets to those otherwise unable to afford to join us. I’ll keep you posted!
This event is open to women working in and around the mobile industry. Men are welcome too if accompanied by a female colleague. ID may be required. I reserve the right to refuse entry.
Photo credit Becky Gorman / aql. Taken at the Heroes of the Mobile Fringe Ladies Lunch in Leeds, November 2015
I’m delighted to welcome the first batch of Swedish Beers sponsors for the upcoming Swedish Beers Mobile Networking party in Barcelona.
First up, Equal Experts.
Equal Experts is a network of talented, experienced software and hardware consultants, specialising in agile delivery. Their in-depth expertise and an uncompromising approach to quality make all the difference – and that’s what the background of engineering rigour and proven delivery practices brings.
The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.
Equal Experts’ efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the ‘tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.
Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It’s their first time as a sponsor so please be sure to give them a very warm welcome.
Welcome back 51 Degrees!
Next up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let’s make sure we welcome them back with open arms.
51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it’s true. Who am I to disagree?!Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.
Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.
This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 880,000 (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.
So if you think you know everything there is to know about mobile device detection or optimisation, why don’t you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.
Welcome back x-Mobility!
x-Mobility is the Mobile Virtual Network Aggregator (MVNA), for Hutchison 3G UK, providing a White-labeled MVNO service for brands wishing to enter the mobile space. x-Mobility has a full MVNO license and provides all the services required for a brand to create its own MVNO proposition. By working with x-Mobility, brands can become a Mobile Virtual Network Operator (MVNO) launching their own branded mobile service in as little as 90 days and at a fraction of the cost and time of attempting to do this directly with a mobile operator. Pretty neat, huh?
Shanks and his team will be at Swedish Beers and they’re particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which, in turn, helps you acquire, grow and own your own subscriber base. Not only that, they’re a great team to hang out with and talk all things telco.
Time flies, right! Here we are again in the midst of Winter planning for our few days of sunshine in between meetings, learning and tramping through one of the largest trade shows in the world (handy for getting your steps in while you work). It’s like Glastonbury Festival but for business and with less mud and no camping and we love it really with all its ups and downs. It’s always a week to remember.
And for our part, Swedish Beers is delighted to contribute to the experience once again – our 13th time in Barcelona. It’s sure to be a lucky one, right?!
I’m on the lookout for more sponsors to help the party go with a swing so get in touch if that sounds like you.
In the meantime, you can RSVP here for Wednesday 28 February 2018 from 7pm onwards. And please do tell your friends.
It’s that time of year again when we all get together to celebrate all things mobile. And this year is an even bigger celebration as we are celebrating our 10th Swedish Beers party in Barcelona. How time flies! And how we’ve grown from the 25 or so of us who met that first time in Barcelona for a few beers and a chat!
This year’s party will be on Wednesday 4 March at Dostrece. And sponsorship funds permitting, we will also operate a nearby chill-out lounge as well. Want to talk sponsorship? Then please get in touch with Helen to discuss.
Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.
No need to RSVP unless you want to and want a reminder of when and where the party is. There’s no official guest list, no tickets and there’s no guaranteed entry. Just come and go as you please.
We do have some lovely sponsors lined up for you but there’s room for more – especially as it’s our 10th Anniversary in Barcelona. Get in touch with Helen to discuss.
It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.
There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.
The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -http://dostrece.net/ We’ll be open from 7pm through until the early hours.
Sponsor announcements coming soon….
See you in Barcelona!
Are you an app developer? Are you wondering what cloud means to you? Do you have questions for the different vendors before you choose which service to go for? Do you want to understand the pros and cons of hosting in the cloud? Do you want to hear how others have taken advantage of the opportunity and how it worked out for them? Then this Heroes of Mobile partner event is for you!
Join the App Developers Alliance, Rackspace, Google Cloud, Elastichosts and Yahoo! and your peers on Thursday 31 July in London for this informal session. Its’ free to attend, but RSVP is required so we know how much cold beer to provide!
In this session, the Application Developers Alliance is bringing together thought leaders from Rackspace, Google, and ElasticHosts to take a look at different ways that you can deploy app servers in the cloud. And it’s your chance to quiz them about how to make the most of it.
We’ll also have a one-on-one discussion with Eugene Stipp from Yahoo about their experience of rolling apps out across Europe. What have they done? How have they done it? What did they learn along the way?
5:30pm Registration and welcome
6:00pm Discussion: What are the options for hosting your app?
6:40pm Rolling Out Apps Across Europe – Yahoo’s Experience
7:20pm Networking Reception including drinks and snacks.
8.30pm Doors close
More information about this event, including speaker profiles, can be found herehttp://
If you’re a developer, CIO, CTO or tech entrepreneur, this event is for you.
And Cooladata wants to show you how useful this genre of analytics is to make the most of your data and to make the most of the mobile opportunity. You may well have attended Cooladata’s launch event in London a few months ago, and this one is an update showcasing new ways to analyse and what that means for you. Whether you’re in gaming, mobile or eCommerce, chances are you have customer data of all kinds and could benefit from knowing how best to analyse and monetize it. This is your chance to see behavioural analytics in action and find out why and how it might be relevant to you.
And the good news is, the team is running events in London, Amsterdam and New York. The London and Amsterdam sessions are in conjunction with Google Cloud Platform.
Can’t make the London event? Then come to Amsterdam or New York.
3 July 2014 – Amsterdam 10.30 to 12:30
8 July 2014 – New York 17:30 to 20:00
And if you can’t make any of those, you can join an online webinar instead which will be covering the same topic. Click here to sign up.
I know it’s been a month since we all put the mobile world to rights at the Swedish Beers party in London, but I’ve only just had time to upload the photos for you.
A few thank yous are in order – Firstly to the fabulous sponsors – Open Mobile Media, Inspiring Interns (thank you for bringing the ping pong table and organising Beer Pong. What a hoot!), Futurice and US Tax & Financial Services. Thank you to the venue – The Victoria Park Plaza Hotel – you did a great job for us. And to the volunteers who helped me run the event, especially Shafiq for the photos. Speaking of which…
They’re also up on Facebook too if that’s your thing. Feel free to tag, share etc.
I don’t yet have a date for the next Swedish Beers. Or a town to run it in (although I have some ideas of where would be good, obviously!). Get in touch if you’d like to sponsor.
Meanwhile, you might be interested in one of Cooladata’s upcoming events in London, Amsterdam and New York talking about behavioural analytics. There’s a webinar too for those of you who can’t meet in person. OK, so it’s not a beer and chat type event, but for those of you interested in monetising mobile (that’s most of you, isn’t it?), it may well be of interest. More info here. See you at the London one?
It’s just a few days until the next London edition of Swedish Beers and I expect you be wondering who is paying for all the beer. I’m pleased to announce our sponsor line-up. They are ready and waiting for you to join the merry throng, have a chat about all things mobile, or the weather, whatever suits and to enjoy a beverage or two. We’ll have wine, beer and soft drinks available.
Our lead sponsor, once again, is Open Mobile Media. They’re hosting us at this year’s Open Mobile Summit London. You’ll meet Precksha, Manni, Ruthana, Ina and the team. They’re all lovely and they’ve all been working incredibly hard to put the conference together. I’m pleased to be chairing one of the sessions too. They’ll have the biggest batch of beer tokens and I know they’ll want to meet as many of you as possible to find out your thoughts on all things mobile and where it’s heading.
If you haven’t got your ticket already, I have an *exclusive* discount code for Swedish Beers and Heroes of Mobile readers and attendees. You’ll get £500 discount on a gold or silver pass. Use code 2515Swedish on the registration form.
Next up, we have Futurice. They kindly supported Swedish Beers in Berlin this time last year. Futurice is a software design and development consultancy based in Finland, Germany and the UK. They believe in an open culture that fosters happy, motivated people. And they’re a very friendly bunch. They even have their own Futurice beer!
Sampo and his team will be on hand to talk mobile with you. They have tons of experience and some very cool projects they’ve worked on so I know you’ll enjoy chatting to them.
Joining the sponsorship roster are newcomers to Swedish Beers, US Tax & Financial Services. Join Nora, Sitara, and Fran from US Tax & Financial Services. They provide advice, guidance, planning and compliance services for individuals, partnerships, corporations, trusts and estates for anyone subjected to the US tax system, wherever they may be in the world. If you’re already doing business in the US or are planning to set up an office there, these guys can help you navigate the complexities of the tax system there and also the complexities of additional compliance and regulations. Avoid those penalties and talk to these guys. You’ll also find they have more than a passing interest in mobile and technology and are very pleased to be supporting this edition of Swedish Beers.
And last but by no means least, we have inspiringinterns (internships and graduate recruitment) and inspiringsearch (digital recruitment and headhunting). If you’re a regular at Swedish Beers, you’re bound to have met one or more of the team already. Charlie and Benedict were on the door for our Barcelona party, CEO, Ben, has been attending Swedish Beers since they started back in 2001 and they’ve sponsored many times over the years. The team have been recruiting for the mobile industry for many years and are very knowledgeable and approachable.
The first sponsor is confirmed – that’s our friends at Open Mobile Summit. You may have met them at the Barcelona party in February as they had a lot of beer tokens! They enjoyed meeting you so much that they’re sponsoring the party again and that means we have a new, bigger location. We’re going to be at the Victoria Park Plaza Hotel and the delegates at the Open Mobile Summit will be joining us too so there’ll be a good mix of familiar faces and new friends. Don’t worry, the party is still free to attend, it just means we have more room, and with a bit of luck, more beer too.
You can sponsor too!
I’m looking for more sponsors so talk to your FD, your CEO or whoever holds the budget and see if you can’t join in the fun too on 19th May. Just like Barcelona, I’m offering some Start-Up specials as well and if you really fancy splashing the cash, there are combined Open Mobile Summit & Swedish Beers sponsorship packages. Get in touch with me to find out more.
Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you and the lovely people at Open Mobile Summit and the Victoria Park Plaza have promised to look after us well.
No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please.
I’ve checked the Wi-Fi and it works and even though we’re one floor down, the mobile signal seems to be good too so you’ll be able to demo your latest mobile thing whilst enjoying your beer and a chat. We’ll have the usual beer tokens and if they run out, we’ll revert to a pay bar. There is a smoking area to the left of the main entrance of the hotel and is well signposted.
So let me introduce our first sponsors….
Open Mobile Media
I’m delighted to welcome Open Mobile Media again to sponsor the London edition of Swedish Beers. As part of their sponsorship, they’re giving away 10 Gold Passes to their upcoming Open Mobile Summit. It’s free to enter the competition and the closing date is 23:59 on Thursday 1 May 2014. More information over on the Swedish Beers blog and click here to fill in the entry form.
You don’t have to register, but if you do, you’ll get a handy email reminder of the time, date and location. And it will also give me an idea of how many are coming and keep our sponsors happy.
Looking forward to catching up with you all
Please note, your registration details will be shared with all sponsors.