Digital Revolution Thoughts: A Free Webinar with Jonathan MacDonald on 26 March 5pm GMT

Digital Revolution Thoughts…

A free webinar about the impact of technology on our business

It is no secret that the digital revolution has invaded nearly every aspect of our lives. The real question is how this technological world impacts society and our business practices. In CoolaData’s live, upcoming webinar, Jonathan MacDonald, the man behind the Thought Expansion Network (TEN) – joins us to discuss the hidden aspects of this digital revolution, including:

  • Privacy
  • Advocacy
  • Loyalty
  • Citizenship

Join CoolaData and Jonathan MacDonald at at 5pm GMT/12pm EST on Wednesday, 26 March for this free webinar. Listen to Jonathan and join in the online Q&A.


Win a free copy of 28 Thoughts on Digital Revolution by tweeting this event with #CoolaDataTEN or visit CoolaData’s LinkedIn page and share from there. You will automatically be included in a raffle for one of ten free copies of Jonathan’s new book. Webinar participants will also receive exclusive membership to the Thought Expansion Network (TEN), offering free access to cutting-edge thinking, video comments, live events and master classes.

Jonathan MacDonald is an international speaker on perpetual change and how to think differently about the future of business, the shaping of society and the potential of technology, all of which are constantly influenced by fast-paced, relentless change. He is the founder of the Thought Expansion Network (TEN) which inspires a deeper understanding of real-life challenges and opportunities, and he has published multiple papers and books including Business Poison and the new 28 Thoughts on Digital Revolution.

New sponsor announcement: Welcoming Open Mobile Media

Lead festival sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!


Join us for breakfast at La Boqueria

Join us for breakfast on Wednesday morning. Enjoy a coffee and some breakfast, meet some of the local traders and enjoy a local tour of The Boqueria, take a few snaps, tweet a few thoughts, meet some interesting people, see mobile technology live, in action, in the wild. And all this before you have to head up to Congress. Oh, and did we mention the delicious breakfasts you can enjoy?

We’ll be discussion how local shops, market traders, cafes, restaurants and tourist desinations can be looked at afresh to take advantage of new technologies such as mobile payments, social media, internet of things and more to improve local well-being, improve revenues and engage with both the local community and visiting tourists and travellers?


Take a guided walk (in English with the help of a Spanish translator) through the Raval area and La Boqueria market, in particular. You’ll be checking out local businesses, markets, cafes, restaurants and more. See how mobile technology is being used by real people and hatch some new ideas about how it could be used in the neighbourhood to improve. Is tourism really killing La Boqueria and turning into a theme park? And if it is, how should the community be addressing this? Take photos and notes on your phone or on postcards to keep track of what you see and so you can share these ideas using There will be time for coffee and to eat breakfast at one or more of the stalls.

We are arranging for you to also meet some interesting people along the way who can talk more about how data, technology and people can create better neighbourhoods and share their own experiences.


At the end of the walk we’ll review the findings from the walk and join the dots between food, eating out, shopping and making a difference. Let’s see what ideas come out of it.

Ideas fashioned by you in groups on the day go on to be posted as projects on Changify’s crowdfunding service to raise awareness, build support and find backing from friends, neighbours, local businesses, brands and local government.

This walk is open to everyone. Want to know more about these walks? Here’s the write-up from a similar one that happened in Clapton in London.

The meeting point will be the main entrance to the Boqueria market. There is no charge to attend the walk, but we encourage you to buy from the local food stalls that we will be visiting. RSVP required so we know who is coming.

Your tour guide is Cristina Guembe. She is a local Raval resident and service designer.

You will be in safe and interesting hands with this walk. It will be led by Priya Prakash, founder D4SC & Changify and Catherine Mulligan who leads the SSN+ initiative at Imperial College.

About D4SC Design for Social Change, or D4SC for short, is a Studio for hyper-local community operating systems for smart cities and citizens co-creating with brands, local business and councils to boost local economies. D4SC’s alpha product Changify is a mobile crowd powered platform for better neighbourhoods has been featured in Wired, Tedx City 2.0 and is currently in pilot phase in London. D4SC was also recently awarded the prestigious Post Office Community Enterprise fund to re-imagine and prototype the future of the local post-office. |

SSN+ logo

About SSN+ From the PCs to mobile networks, true technical revolutions don’t happen when the right technologies emerge, but rather when the right people meet. RCUK funded Digital Economy Sustainable Society Network+ is dedicated to establishing connections between the right people to help drive the use of ICT for a Sustainable Society. The SSN+ website can be found here: Sustainable Society Network+

Announcing aql and Adjust sponsoring Swedish Beers

It really warms the cockles of my heart to welcome back sponsors year after year. And that’s exactly what I’m doing here now. When you get to Swedish Beers next week, you’ll need to keep your eyes open for the sponsors as they’re the ones with the free beer tokens. Go find them, and you’ll have free drinks!

In case you haven’t met them before, may I introduce (drum roll please) aql and Adjust.

aql is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. Who is aql ? Well they’re award-winning messaging specialists: They integrate mobile messaging and voice communications into your existing business processes. It just works. They have a rather fabulous data centre too in Leeds in a converted Methodist Church. That means you can also colocate securely in their datacentre (it is like Fort Knox in there!). They serve over a quarter of the FTSE100 and are as happy to work with SMEs as they are large corporates and public sector. They really are one of the friendliest bunch of people you could hope to meet and they really do know their mobile stuff – and not just the stuff they do. They really understand your business too.


You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin last summer (the beer garden was lovely!). Well, they’ve rebranded as Adjust. They’ll tell you much more about it at Swedish Beers. Wanna talk analytics? is the way to go.

Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behaviour to reveal any campaigns most promising marketing sources.

Watch out for further sponsor and supporter announcements…

And if you haven’t registered already, or would like more information, then you can do that here.

Wish you were here!

Touchnote Logo - real, printed postcards from your digital photosI don’t know about you, but the butterflies are seriously kicking in today as I prepare to set off for Barcelona. It’s one of my favourite cities to hang out with its combination of art, architecture, great food and seaside. So if you’re heading to Barcelona next week, how about sending your loved ones a postcard home using one of your digital photos?

Our friends at Touchnote have a special offer giving you two free credits to send a real, printed postcard home direct from your mobile phone, tablet or PC. I’ve been using the service for a few years now and regularly send cards to my Mum and Auntie. The quality is lovely, the interface is simple and Touchnote is giving you two free credits to get you going. This offer is also open to existing customers.

Screenshot from Touchnote mobile appHow does it work?

Well, you need to have an account at Touchnote. So I suggest that you set that up first by going online or downloading the app. If you already have an account you’ll need to be logged in. Once you’re logged in, go to and enter the code HOTMF14 and you’ll have two free credits added to your account. That’s enough to send two postcards to absolutely anywhere in the world. And erm, that’s it. Those credits will be stored on the app on your phone, tablet or PC and can be used any time.

The offer is limited to the first 200 people. So get clicking and set yourself up now so that you too can send a postcard home.

About Touchnote

Touchnote is the world’s most popular mobile postcard service with more than 4m app downloads across Android and iOS (download links here). Designed to help users stay in touch with loved ones, Touchnote’s apps turn your digital photos into real, printed postcards, sent anywhere in the world by post. We print and post from UK, USA, Germany and Australia.

Newsletter update

Need to keep up to date with what’s happening? The first newsletter for this year’s festival went out last night so if you missed it, here it is.

Quicklinks to events listed by day. Check ’em out  Saturday  |  Sunday  |  Monday  |  Tuesday  |  Wednesday  |  Thursday  | Friday

Win tickets!
Still need an exhibition pass for Mobile World Congress? Our friends at MobiADNews have a couple to give away. Just click here to add your details. Or perhaps WIPJam is more your thing? If so, we have TEN free passes up for grabs for their 4-day hackathon cum unconference extravaganza. Closing date for both of these is Wednesday 12 February at 23:59 GMT (that’s tomorrow!).

Event listings are still free
You can still add your event listing here for free. I’d love it if even more people and companies can get involved. Events of all shapes and size are welcome. I don’t list anything without permission from the event organiser. If you need some help with your event or want to run an  event idea past me, then just get in touch by replying to this email. And if you need somewhere to hold your event, then I highly recommend the lovely Clara at Le Rouge BCN which is our festival hangout for the week. Wifi and cava… what more do you need?!

Start-Up specials
Innovation on the Fringe is back for the third time and there are a few spaces left to demo. We’ve teamed up this year with SSN+, Changify and D4SC and you’ll be hearing about one of their current projects at the event. You’ll also get to see the three winning hacks from Hack The Ride and much more. So if you’d like a slot, then click here for more info and to apply. And if you just want to hang out and see the demos, you can get your ticket here.

If you’re an investor (VC, Corporate or Angel), then you won’t want to miss the Best of British Mobile Start-Ups Showcase brought to you by UKTI (UK Trade & Investment). It’s free to attend.

Ladies only
It’s the eighth, or maybe it’s the ninth (I can’t remember!) Annual Ladies of Mobile Lunch in Barcelona. We have specially selected wines for you from V&N Cellars and an exclusive pop-up dining experience from Jezebel’s Clandestine Dining with Chef Kathleen that you just can’t get anywhere else. You won’t want to miss this. Tickets available now.

If you’re a motorcycle enthusiast and arriving early for your week in Barcelona, then why not join Hack The Ride, a 24-hour hackathon to explore apps for motorbikes and their riders. Free to attend, there are some decent prizes up for grabs too. And the winners also get to present at Innovation on the Fringe.

Get hashing
No, I don’t mean hashtagging on twitter, or anywhere else for that matter. I’m talking about the Barcelona Hash House Harriers who are doing their monthly run on Sunday 23 February and are happy to welcome mobilists to join their session. Sounds like a great way to start the week to me. You don’t have to be a runner to join in. All levels welcome.

 Swedish Beers is back on Wednesday night. Our sponsors include AQL and Adeven, once more. We’re also being supported by DS4C, Changify and SSN+. It’s going to be a busy one so there’s still room for a few more sponsors to ensure that there’s free beer for everyone. The format is the same as previous years so no ties, no formalities, no pitches. We’re at our usual haunt of Dostrece and will be open from 7pm until late. Get in touch with Helen to discuss sponsorship, including special deals for start-ups.

Well, that’s a wrap for this newsletter. See you all soon.

Helen Keegan | Founder | Heroes of Mobile

Innovation on the Fringe is back!

Innovation photo by Thomas Hawk.

Photo by Thomas Hawk. Some Rights Reserved.

Yes, it’s back. The popular Innovation on the Fringe event is heading to Barcelona for the third time and is on the lookout for interesting mobile apps, services, hardware, ideas or concepts to showcase at our relaxed demo afternoon and mixer on Sunday 23 February.

Got something to show us? Then tell us about it here for your chance to show fellow mobile enthusiasts what you’re up to.

Registration details coming soon for the event. And if you’re up for sponsoring this, then please get in touch.


MobiADNews MWC Pass giveaway!

Our lovely friends at MobiADNews have two passes for Mobile World Congress to giveaway. Each ticket is worth 750 Euro and allows access to the exhibits and special seminars only. This ticket also gives access to WIPJam@MWC14 but that requires additional registration. Please note, this ticket does not give access to any of the conference sessions but it can be upgraded for an additional cost. MobiADNews is a media partner to Mobile World Congress. More about them here

Contestants enter by simply completing this entry form. Closing date is 12 February 2014 at 23:59 GMT.

At the end of the contest period two (2) random winners will be selected to each receive one (1) ticket to attend Mobile World Congress Exhibition on February 24-27 2014.

The contest will run from Wednesday 5 February 2013, 13:00 GMT until Wednesday 12 February 2013, 23:59 GMT. Winners will be notified by email or telephone.

Win a FREE ticket to WIPJam@MWC14!

Good news lovely people. Our friends at WIPJam have 10 passes to give away to attend this year’s bigger and even better WIPJam in Barcelona on 24-27 February. That’s right, not just one day, but four days! Simply complete this form for your chance to win.

The competition is free to enter and is open for one week and will close at 23:59 GMT on 12 February. 10 winners will be drawn at random and will be selected to each receive one ticket to attend this year’s WIPJam@MWC14. The winners will be notified by email or phone.

WIPJam is bigger and better this year at MWC with four days of Devcon and hackathon goodness. Centrally located in Hall M5 at Fira Montjuic, hang out with fellow developers for more coding, more swag, more hackathon goodness, unpanels and more. Caroline, Carlo and the gang will be there to welcome you.

The All Access WIPJam Pass includes:

THREE (3) days of Devcon & Hackathon from Monday to Wednesday in Fira Monjuic (Hall M5)

ONE (1) day of WIPJam Awards and Wrap-up AND Swagathon at Fira Gran Via on Thursday

PLUS for Non MWC Passholders a One (1) day MWC EVP pass to see anything you want to see at the main exhibition on Thursday.


Non MWC Pass Holder: €99 (VAT already included) for Early Bird; €199 On-Site All MWC Pass holders: Free Access to WIPJam, Note: Registration to WIPJam is still required even if you have a MWC pass!

More info about this year’s WIPJam and what to expect is here

The contest will run from Wednesday 5 February 2013, 13:00 GMT until Wednesday 12 February 2013, 23:59 GMT. Winners will be notified by email or telephone. This contest is open only to entrants who are 18 years of age or older at time of entry. Employees, consultants, officers and directors of the Sponsor, their parents, affiliates and subsidiaries, participating advertising and Contest agencies and prize suppliers (and members of their immediate family and/or those living in the same of household of each) are ineligible.

Don’t delay, get your entry in now! Here’s the link to the form to fill in again.

Good luck!

Annual Ladies Lunch

Want to join the ladies of mobile for lunch on Monday 24 February in central Barcelona?

The price includes your food, wine, beer or a soft drink, great chat and great company. This is the 8th annual ladies meet-up so do join us if you can. Men are welcome to attend, but must be accompanied by a female colleague.


Ellas2 logoThis year, we’re teaming up with Ellas2 which is a membership organisation to promote and support women launching technology-based ventures in the Hispanic world. They connect entrepreneurs with other entrepreneurs and useful resources to achievee success. Clara Martin, Ellas2’s Barcelona Ambassador, will be with us to tell us more about it and we hope to welcome some local Spanish female entrepreneurs too.

Le Rouge BCN logoOur venue this year is the fabulous Le Rouge BCN. You’ll find it in the heart of Barcelona, and the nearest Metro station is Verdaguer (6 stops from Placa Espanya on the Green and Blue lines). It’s also walkable from Diagonal, Girona, Tetuan, or Passeig de Gracia. Le Rouge is on the main road so is also accessible by taxi. They have free and fast wifi too and plug sockets to charge your devices!

We’ll be open from 12.30 and will start lunch at 13:00 promptly. Although the food is buffet style, there are enough seats for everyone. There will be plenty of time for networking. Spread the word!

If you’d like to sponsor this event, please get in touch with Clara Martin or Helen Keegan.

Refunds can only be processed up to 7 days before the event. After that date, tickets are not transferable or refundable.

This is a Heroes of the Mobile Fringe Event.