New Partner Event: CoolaData & Google talk Big Data

Whether you’re an app developer, a mobile games company or have a mobile commerce operation, the chances are you have customer data of all kinds and could benefit from knowing how best to analyse it to monetise it better. This is where Big Data comes in and this is your chance to see it in action and find out why and how it might be relevant to you. Ask questions, see the platform in action, work out how much it might cost you and what results you might achieve – all in a couple of hours!

Find out more about the event here and you can register below.

New partner event in London: Amazon Appstore Developer Meetup

We have a new partner event to announce. Amazon is hosting an exclusive event for mobile app developers, and we’re pleased to invite you to join us.

During the event, you will have the opportunity to learn more about the unique set of monetisation and engagement tools available to Kindle Fire developers, hear tips and recommendations for growing your Amazon business from developers like you, and socialize with the Amazon team and members of the developer community. Heroes of Mobile founder, Helen Keegan, will be leading a short panel discussion and you will also have the chance to win a Kindle Fire HD 8.9” device.

To request your ticket, please fill in this short questionnaire ASAP. Once you have completed the questionnaire, we will email your invite with your access code and registration URL if we are able to accommodate you.

The event will be held at The Skills Matter eXchange, 116-120 Goswell Rd, London, EC1V 7DP on Wednesday June 5th between 17:00 – 19:30. Doors will close at 17:30, so please be prompt.

The Coupon’s Tale

the coupons taleThe podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.

The session was chaired by Russell Buckley. He was joined by Katie Lips from Aimia (and they also sponsored the session), Coen Van Breda from Proxama, David Hueso from Qustodian, Troy Norcross, independent consultant and ex Nokia and Priya Prakash from Design for Social Change whose first major project is Changify.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?


aimiaAbout Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.

Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish.  As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools.  For us and our clients, Mobile is the new frontier in Loyalty.

Thank you to Mark Bridge from for the audio production. You can listen in or subscribe over there too

the coupons tale panel shot