Wish you were here!

Touchnote Logo - real, printed postcards from your digital photosI don’t know about you, but the butterflies are seriously kicking in today as I prepare to set off for Barcelona. It’s one of my favourite cities to hang out with its combination of art, architecture, great food and seaside. So if you’re heading to Barcelona next week, how about sending your loved ones a postcard home using one of your digital photos?

Our friends at Touchnote have a special offer giving you two free credits to send a real, printed postcard home direct from your mobile phone, tablet or PC. I’ve been using the service for a few years now and regularly send cards to my Mum and Auntie. The quality is lovely, the interface is simple and Touchnote is giving you two free credits to get you going. This offer is also open to existing customers.

Screenshot from Touchnote mobile appHow does it work?

Well, you need to have an account at Touchnote. So I suggest that you set that up first by going online or downloading the app. If you already have an account you’ll need to be logged in. Once you’re logged in, go to http://touchnote.com/redeem and enter the code HOTMF14 and you’ll have two free credits added to your account. That’s enough to send two postcards to absolutely anywhere in the world. And erm, that’s it. Those credits will be stored on the app on your phone, tablet or PC and can be used any time.

The offer is limited to the first 200 people. So get clicking and set yourself up now so that you too can send a postcard home.

About Touchnote

Touchnote is the world’s most popular mobile postcard service with more than 4m app downloads across Android and iOS (download links here). Designed to help users stay in touch with loved ones, Touchnote’s apps turn your digital photos into real, printed postcards, sent anywhere in the world by post. We print and post from UK, USA, Germany and Australia.

Newsletter update

Need to keep up to date with what’s happening? The first newsletter for this year’s festival went out last night so if you missed it, here it is.

Quicklinks to events listed by day. Check ’em out  Saturday  |  Sunday  |  Monday  |  Tuesday  |  Wednesday  |  Thursday  | Friday

Win tickets!
Still need an exhibition pass for Mobile World Congress? Our friends at MobiADNews have a couple to give away. Just click here to add your details. Or perhaps WIPJam is more your thing? If so, we have TEN free passes up for grabs for their 4-day hackathon cum unconference extravaganza. Closing date for both of these is Wednesday 12 February at 23:59 GMT (that’s tomorrow!).

Event listings are still free
You can still add your event listing here for free. I’d love it if even more people and companies can get involved. Events of all shapes and size are welcome. I don’t list anything without permission from the event organiser. If you need some help with your event or want to run an  event idea past me, then just get in touch by replying to this email. And if you need somewhere to hold your event, then I highly recommend the lovely Clara at Le Rouge BCN which is our festival hangout for the week. Wifi and cava… what more do you need?!

Start-Up specials
Innovation on the Fringe is back for the third time and there are a few spaces left to demo. We’ve teamed up this year with SSN+, Changify and D4SC and you’ll be hearing about one of their current projects at the event. You’ll also get to see the three winning hacks from Hack The Ride and much more. So if you’d like a slot, then click here for more info and to apply. And if you just want to hang out and see the demos, you can get your ticket here.

If you’re an investor (VC, Corporate or Angel), then you won’t want to miss the Best of British Mobile Start-Ups Showcase brought to you by UKTI (UK Trade & Investment). It’s free to attend.

Ladies only
It’s the eighth, or maybe it’s the ninth (I can’t remember!) Annual Ladies of Mobile Lunch in Barcelona. We have specially selected wines for you from V&N Cellars and an exclusive pop-up dining experience from Jezebel’s Clandestine Dining with Chef Kathleen that you just can’t get anywhere else. You won’t want to miss this. Tickets available now.

If you’re a motorcycle enthusiast and arriving early for your week in Barcelona, then why not join Hack The Ride, a 24-hour hackathon to explore apps for motorbikes and their riders. Free to attend, there are some decent prizes up for grabs too. And the winners also get to present at Innovation on the Fringe.

Get hashing
No, I don’t mean hashtagging on twitter, or anywhere else for that matter. I’m talking about the Barcelona Hash House Harriers who are doing their monthly run on Sunday 23 February and are happy to welcome mobilists to join their session. Sounds like a great way to start the week to me. You don’t have to be a runner to join in. All levels welcome.

 Swedish Beers is back on Wednesday night. Our sponsors include AQL and Adeven, once more. We’re also being supported by DS4C, Changify and SSN+. It’s going to be a busy one so there’s still room for a few more sponsors to ensure that there’s free beer for everyone. The format is the same as previous years so no ties, no formalities, no pitches. We’re at our usual haunt of Dostrece and will be open from 7pm until late. Get in touch with Helen to discuss sponsorship, including special deals for start-ups.

Well, that’s a wrap for this newsletter. See you all soon.

Helen Keegan | Founder | Heroes of Mobile

Innovation on the Fringe is back!

Innovation photo by Thomas Hawk.

Photo by Thomas Hawk. Some Rights Reserved.

Yes, it’s back. The popular Innovation on the Fringe event is heading to Barcelona for the third time and is on the lookout for interesting mobile apps, services, hardware, ideas or concepts to showcase at our relaxed demo afternoon and mixer on Sunday 23 February.

Got something to show us? Then tell us about it here for your chance to show fellow mobile enthusiasts what you’re up to.

Registration details coming soon for the event. And if you’re up for sponsoring this, then please get in touch.


MobiADNews MWC Pass giveaway!

Our lovely friends at MobiADNews have two passes for Mobile World Congress to giveaway. Each ticket is worth 750 Euro and allows access to the exhibits and special seminars only. This ticket also gives access to WIPJam@MWC14 but that requires additional registration. Please note, this ticket does not give access to any of the conference sessions but it can be upgraded for an additional cost. MobiADNews is a media partner to Mobile World Congress. More about them here http://www.mobiadnews.com/

Contestants enter by simply completing this entry form. Closing date is 12 February 2014 at 23:59 GMT.

At the end of the contest period two (2) random winners will be selected to each receive one (1) ticket to attend Mobile World Congress Exhibition on February 24-27 2014.

The contest will run from Wednesday 5 February 2013, 13:00 GMT until Wednesday 12 February 2013, 23:59 GMT. Winners will be notified by email or telephone.

Win a FREE ticket to WIPJam@MWC14!

Good news lovely people. Our friends at WIPJam have 10 passes to give away to attend this year’s bigger and even better WIPJam in Barcelona on 24-27 February. That’s right, not just one day, but four days! Simply complete this form for your chance to win.

The competition is free to enter and is open for one week and will close at 23:59 GMT on 12 February. 10 winners will be drawn at random and will be selected to each receive one ticket to attend this year’s WIPJam@MWC14. The winners will be notified by email or phone.

WIPJam is bigger and better this year at MWC with four days of Devcon and hackathon goodness. Centrally located in Hall M5 at Fira Montjuic, hang out with fellow developers for more coding, more swag, more hackathon goodness, unpanels and more. Caroline, Carlo and the gang will be there to welcome you.

The All Access WIPJam Pass includes:

THREE (3) days of Devcon & Hackathon from Monday to Wednesday in Fira Monjuic (Hall M5)

ONE (1) day of WIPJam Awards and Wrap-up AND Swagathon at Fira Gran Via on Thursday

PLUS for Non MWC Passholders a One (1) day MWC EVP pass to see anything you want to see at the main exhibition on Thursday.


Non MWC Pass Holder: €99 (VAT already included) for Early Bird; €199 On-Site All MWC Pass holders: Free Access to WIPJam, Note: Registration to WIPJam is still required even if you have a MWC pass!

More info about this year’s WIPJam and what to expect is here http://wip.org/wip-event/wipjam-mwc14/

The contest will run from Wednesday 5 February 2013, 13:00 GMT until Wednesday 12 February 2013, 23:59 GMT. Winners will be notified by email or telephone. This contest is open only to entrants who are 18 years of age or older at time of entry. Employees, consultants, officers and directors of the Sponsor, their parents, affiliates and subsidiaries, participating advertising and Contest agencies and prize suppliers (and members of their immediate family and/or those living in the same of household of each) are ineligible.

Don’t delay, get your entry in now! Here’s the link to the form to fill in again.

Good luck!

Annual Ladies Lunch

Want to join the ladies of mobile for lunch on Monday 24 February in central Barcelona?

The price includes your food, wine, beer or a soft drink, great chat and great company. This is the 8th annual ladies meet-up so do join us if you can. Men are welcome to attend, but must be accompanied by a female colleague.


Ellas2 logoThis year, we’re teaming up with Ellas2 which is a membership organisation to promote and support women launching technology-based ventures in the Hispanic world. They connect entrepreneurs with other entrepreneurs and useful resources to achievee success. Clara Martin, Ellas2’s Barcelona Ambassador, will be with us to tell us more about it and we hope to welcome some local Spanish female entrepreneurs too.

Le Rouge BCN logoOur venue this year is the fabulous Le Rouge BCN. You’ll find it in the heart of Barcelona, and the nearest Metro station is Verdaguer (6 stops from Placa Espanya on the Green and Blue lines). It’s also walkable from Diagonal, Girona, Tetuan, or Passeig de Gracia. Le Rouge is on the main road so is also accessible by taxi. They have free and fast wifi too and plug sockets to charge your devices!

We’ll be open from 12.30 and will start lunch at 13:00 promptly. Although the food is buffet style, there are enough seats for everyone. There will be plenty of time for networking. Spread the word!

If you’d like to sponsor this event, please get in touch with Clara Martin or Helen Keegan.

Refunds can only be processed up to 7 days before the event. After that date, tickets are not transferable or refundable.

This is a Heroes of the Mobile Fringe Event.

Swedish Beers–Barcelona Edition 2014 are Go!

swedish beers 2014

Oh my goodness, doesn’t time fly?

Here we are again in February which means only one thing – it’s time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.

It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.

There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece –http://dostrece.net/  We’ll be open from 7pm through until the early hours.

Lead sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!


AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.

Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.

RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.

They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

Start-Up Supporters
Tapstream provides free mobile install tracking for hundreds of mobile ad networks,
mobile web, and social, helping you find your most valuable users.

OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you’r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.

Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they’ve been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.

See you in Barcelona!

Heroes of the Mobile Fringe 2014 are Go!

draft 2014 full logo

I can hardly believe this is going to be the third year of organising the Heroes of the Mobile Fringe Festival in Barcelona. And on top of that, it will be my eighth Swedish Beers party in Barcelona. It has been quite the journey and certainly one that isn’t over yet.

The success (or not) of the festival is really down to YOU. I’ll be organising Swedish Beers (the bar is booked for Wednesday 26 February and I’ll have more details coming soon but feel free to connect on Facebook and Twitter to get updates). I am also organising an event with the UKTI aimed at investors on Sunday 23 February. And maybe one or two more things. But everything else is up to you and for you to make of it as you will. My goal in this is to help the right people get together and to help you make the most of the week.

How to get involved?

hotmf needs youCreate an event. Whether it’s a small round-table, a panel discussion, a lunch, a dinner, a party or something else entirely, as long as it’s related to mobile, falls within the 23 to 28 February 2014 and is interesting*, then it’s in. It does not have to be held in Barcelona either – if you’d like to put something on in your town or city during those dates, then feel free. There were events in London and Helsinki last year – can we add any more this year?

Once you’ve created an event, please add it here so I can include it as a listing. There is no charge to list your event. I repeat, there is no charge to list your event!

If you need a venue, I may be able to help. I know some people locally who can help source, or I can recommend a few places. Barcelona is full of lovely bars and restaurants and many of them are very happy to welcome new guests.

If you have an event idea, but need some help fleshing it out, then feel free to run it past me – just add it to the list or drop me a line. I charge reasonable rates for organising events for clients. And if I’m not the right person to do it, then I probably know someone who is.

If you’re not up to organising your own event, but would like to sponsor something, then please get in touch. There are a couple of sponsorship slots available for Swedish Beers and there are a couple of other events I’d like to see happen subject to sponsorship.

If you have an event and would like to give it a bit extra marketing push, then get in touch. I can offer paid-for marketing services in this respect. Or I can make some recommendations.

Alternatively, you can offer your services as a volunteer or as a media partner.

And before you ask me about how to score an exhibition pass for Mobile World Congress, that’s the subject of another post. I don’t have a secret stash of them. In fact, I don’t even have one for myself.

See you in Barcelona!


*I have the final decision whether or not to include something in the festival or deem it interesting. Avoid the sales pitches and we should be good to go!