Swedish Beers–The Barcelona Photos

In case you missed them on Facebook, here are the photos from the party in Barcelona in March over on Flickr. They’re better quality on Flickr if you prefer the full screen HD performance!

A big thank you to our sponsors on the night – Kochava, AQL, Futurice, Drippler and Joshua PR.


Photo credits Maria Stawska (– See her website and Facebook page) and Shafiq Mumani – Terra Advisors.

And here are the photos or click on the image above to get to the album. (Flickr no longer allows me to embed a slideshow here so you’ll need to head over to Flickr to see them). Enjoy!

Are the Androids Dreaming Yet? Artificial Intelligence in a Mobile World

androids book compositeArtificial Intelligence in a Mobile World
A talk and round table discussion with Truphone and James Tagg. Further guests tba.

Exercise your mind as well as your shoe leather this year at the Heroes of the Mobile Fringe Festival with James Tagg and his new book, ‘Are the Androids Dreaming Yet?’ No, not Android the operating system, but rather the big question. As Google hovers up Artificial Intelligence companies, what should we expect from our mobile devices in five year’s time? How long will we be smarter than our smartphones?

Doors will open at 5pm for a 5.30pm start. Tapas and drinks will be served during the session. RSVP required so we know how much food and drink to provide for you.

About the book

Alan Turing invented the computer, helped win World War II and left us with one of the greatest puzzles of our time – the imitation game. Can computers do everything a human mind can do? The book charts a journey through the science of information, from the origins of language and logic to the frontiers of modern physics. From Lewis Carroll’s logic puzzles, through Alan Turing and his work on Enigma, to John Bell’s inequality and finally, the Conway-Kochen ‘Free Will’ Theorem. How do the laws of physics give us our creativity, our rich experience of communication and, especially, our free will?

The book is available on Amazon and iTunes now.

About the Author

James Tagg is an inventor and entrepreneur. A pioneer of touchscreen technology, he has founded several companies, including Truphone, the world’s first global mobile network. He holds numerous patents, filed in over a hundred countries. He studied Physics and Computer Science at Manchester University, Design at Lancaster University and Engineering at Cambridge University. He lives with his family on a farm in Kent, England. 

This event is supported by Truphone and Talent Garden Barcelona.

In case you missed the newsletter…

It’s good to be back! Barcelona here we come.

Hello and thank you for supporting Heroes of the Mobile Fringe Festival. The festival is back in Barcelona for the fourth time. Doesn’t time fly?! Like previous years, you’ll find a wide variety of events happening, covering all kinds of topics and differing formats. There are more being added every day – yes, even at this late stage.

Here are some of the highlights:

Event listings are still free

You can still add your event listing here for free. I’d love it if even more people and companies can get involved. Events of all shapes and size are welcome. I don’t list anything without permission from the event organiser. If you need some help with your event or want to run an  event idea past me, then just get in touch by replying to this email. There’s still time – just about to sort something out for you. If you just need somewhere to hold your event, then I have the right lady on the ground to sort you out. I’d be happy to put you in touch.

Start-Up specials

Innovation on the Fringe is back for the fourth time and there’s still time to apply for your spot. If you’d like a slot, then click here for more info and to apply. And if you just want to hang out and see the demos, you can get your ticket here.

Ladies only

It’s the tenth Annual Ladies Lunch in Barcelona that I’ve organised. This year we have a very special place all to our ourselves – The Caravela Gourmet. There’ll be a full buffet lunch with a selection of vegetarian, fish and meat dishes. The price includes a glass of wine or soft drink. Mineral Water is included. Coffee and more drinks available to buy separately. The price is 30 Euro. Tickets available now.


 Swedish Beers is back on Wednesday night for the 10th Anniversary party. Yes, that’s right, this will be the 10th Swedish Beers party in Barcelona. To help us get the party going, we have a bunch of great sponsors. Our lead sponsor is Kochava and there’s not much they don’t know about analytics, big data and mobile attribution. They’re ably supported by the SMS, voice and hosting people, AQL and creative technology company, Futurice. It’s going to be a busy one so there’s still room for a few more sponsors to ensure that there’s free beer for everyone and extra space for when we’re at our busiest. The format is the same as previous years so no ties, no formalities, no pitches. We’re at our usual haunt of Dostrece and will be open from 7pm until late. Get in touch with Helen to discuss sponsorship, including special deals for start-ups.

Do you test Apps?

Our friends at UCL Advances are running a workshop to discuss the current landscape in mobile application testing. They’ll be looking at best practices, time and cost efficiency and the needs around internet of things. And there’ll be some food and drink to keep you going. They particular want to hear from app developers whether you’re a freelancer, an agency or work client-side. More information here.

And there’s more

If emerging markets and innovation is your thing, then check out this event from Changecorp: Changing Lives Through Mobile – Innovation in Emerging Markets on Tuesday 3rd March. Or perhaps you’ve cottoned to the world of cyber security and how it relates to our mobile world? If so, then DFRC’s event: Mobile, Mobility and Cyber Security is for you.

Get hashing

No, I don’t mean hashtagging on twitter, or anywhere else for that matter. I’m talking about the Barcelona Hash House Harriers who are doing their monthly run on Saturday 28 February and are happy to welcome mobilists to join their session. Subs are 4 Euro each. Sounds like a great way to start the week to me. You don’t have to be a runner to join in. All levels welcome. You may spot me – I’ll be the one lagging at the back!

Explore the secrets of Barcelona

My lovely friend and colleague, tech entrepreneur, tour guide and Barcelona aficionado has organised a few walking tours especially for the festival. So have a wander around the old town, take in some tapas and wine and meet your fellow mobilists on the Saturday before or the Saturday afterwards. She can also provide bespoke group tours. Prices start at 20 Euro per person. More info here.

Quicklinks to events listed by day. Check ’em out Saturday | Sunday  |  Monday  |  Tuesday  |  Wednesday  |  Thursday  |  Friday  | Saturday

Follow us on Facebook or Twitter for updates.

Swedish Beers sponsor announcements

I think I’ve been keeping you hanging on long enough to hear who’s going to be buying the beers and showing you a good time on the 4th March. I’m pleased to announce our first sponsors.

Introducing our lead sponsor, Kochava

They’re the bees knees when it comes to analytics and mobile attribution. They have some very nifty ways of getting the data you need whilst adhering to all data protection and privacy rules and best practice. They are unbiased and independent and empower advertisers to achieve their mobile media goals. Through mobile device recognition and tracking, the Kochava platform provides precise, real-time analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. They’re using a really interesting scientific approach to do all this, so feel free to chat to them about game theory, big data and probability as well as chewing the mobile fat. Oh, and they’ll have a big bunch of beer tokens so you know where to go to get your drinks! Find out more on their website http://www.kochava.com/


Welcome back AQL! If you’ve been to Swedish Beers in Barcelona before, you may well remember Adam and his crew as they’ve supported us for several years now. They really know their onions when it comes to voice, SMS and hosting. They’ve been in the mobile business for a very long time, have the most amazing data centre in a converted church in the North of England and are great fun to boot. Meet the gang to chew the mobile fat, enjoy a few beers and have a good time. 

You may have met Futurice before at Swedish Beers in Berlin or London. They’re a fab creative technology company, with offices in the UK, Germany, Switzerland and Finland, have innovation and digital creativity in its DNA. Renowned for building digital services for people to love, they’re equally at home with enterprise software as they are with consumer products. And they’re not just working on websites and online projects; they’re also experienced in electronics and internet of things. Not only that, but they pride themselves on creating a great place for people to work (they were the No 1 company to work for in Europe in 2012 and 2013) which makes for great client services too.

These guys are on a mission to work with people who want to build the world’s most awesome digital services. If that sounds like you, then Futurice are the people to meet. Jarkko and his team will be at Swedish Beers and they’re particularly interested in meeting marketing people, retailers, heads of mobile, innovation leads and people interested in designing and building great digital products and services. They’re a friendly bunch and will happily chat to you about all things mobile. I hope you’ll give Futurice a very warm Swedish Beers welcome!

Further sponsor and supporter announcements as they come…

Not registered to come yet? Best do it now, then!

Eventbrite - Swedish Beers - #10 Barcelona Edition, 2015

New event – Device Labs: What are they good for?

device labs eventHow do you build the perfect digital product?

Join academic and industry experts to discuss the current landscape in mobile application testing.  In an age where emulators and cloud testing are gaining fast ground, we’ll debate the pros and cons of physical device labs including

  • What best practices should guide product testing?
  • Practical impacts such as time and cost efficiency?
  • How the advancement of the Internet of Things influences the direction of mobile testing?

Come and join what promises to be a lively debate, and contribute your views to a White Paper on Mobile Testing by leading global university, University College London, with support from the CTIA.

UCL is particularly interested in meeting people who design or build apps and have a requirement for testing (at any level) whether you’re an individual developer or from a larger company or agency. All views welcome.

We’ll be serving snacks and drinks (soft drinks, wine or coffee) and for those wanting to head to Swedish Beers afterwards, it’s less than 5 minutes walk away.

The venue is just a few minutes walk from either Liceu or Placa Catalunya Metro stations. The full address will be given when you confirm your place.

The event is free to attend, but places are limited as this is a round-table discussion style event. RSVP required so we know how much food and drink to provide for you.

This event is brought to you by University College London, Heroes of the Mobile Fringe and the CTIA.


About UCL DECIDE for business


DECIDE helps you validate your digital business. We offer free user experience consultations, cross-device testing, and large-scale beta testing with detailed use analytics to make sure your business decisions are evidence based, customer focussed and commercially rewarding. 

 #UX Lab

Polish your product with free UX consultancy and tailored user testing, grow your customer base with promotion through App Ambassadors.

#Device Lab

Test your product in London’s largest open device library – be sure it works across all the devices, platforms and operating systems that your customers might use.

 #App Lab

UCL’s exclusive app store is available for free beta-testing. Push your app out to UCL’s 35,000 staff and students to gather detailed use analytics, use these to learn and iterate with the help of our UX Consultants, and connect directly with users hoping to become your App Ambassadors.

Innovation on the Fringe, BCN 2015

Innovation photo by Thomas Hawk.

Photo by Thomas Hawk. Some Rights Reserved.

Our fourth annual Innovation on the Fringe event is happening on Sunday 1st March 2015 and is a great way to ease into the week. See the latest apps and services from your peers, chat about the challenges of running a mobile app or service and network with like-minded mobilists and enthusiasts.

This year will be more or less the same format as before, informal in style and a chance to see a lot of demos in a short space of time. We’d also love to hear from people who have demo’d at any of our previous Innovation on the Fringe events so we can find out what they’ve been up to since they demo’d.

We will have time for at least 10 demos on the day and it’s free to apply for a place. You can do that here. And if you’re a previous demo’er and would like to give us an update, please add your details in the same place and just let us know in the comments that you’ve done this before.

There will be a small charge on the door, probably around 5 Euro, to cover the venue cost and your first drink. And if you’re interested in sponsoring, do get in touch. We’d love to hear from you.

More info, agenda and timings on the event page and you can RSVP below. Oh, and if you’re feeling generous and feel like donating, we’ll be eternally grateful. It all goes towards our running costs.