Category Archives: Events

New partner event in London: Amazon Appstore Developer Meetup

Posted on by

We have a new partner event to announce. Amazon is hosting an exclusive event for mobile app developers, and we’re pleased to invite you to join us.

During the event, you will have the opportunity to learn more about the unique set of monetisation and engagement tools available to Kindle Fire developers, hear tips and recommendations for growing your Amazon business from developers like you, and socialize with the Amazon team and members of the developer community. Heroes of Mobile founder, Helen Keegan, will be leading a short panel discussion and you will also have the chance to win a Kindle Fire HD 8.9” device.

To request your ticket, please fill in this short questionnaire ASAP. Once you have completed the questionnaire, we will email your invite with your access code and registration URL if we are able to accommodate you.

The event will be held at The Skills Matter eXchange, 116-120 Goswell Rd, London, EC1V 7DP on Wednesday June 5th between 17:00 – 19:30. Doors will close at 17:30, so please be prompt.

First we take Manhattan, then we take Berlin!

Posted on by

That’s right people. To misquote Leonard Cohen, we were in Manhattan 10 days ago and now we’re headed to Berlin. Tomorrow! We have a couple of things lined up for you. First up is a panel discussion tomorrow afternoon looking at Where Mobile Meets Media in Berlin. We’ll be talking about the opportunities in Germany and also the international scene. We’ll look at monetisation and marketing and we’ll share some insights about where the German publishing industry is and where we think it’s all going. If there’s time, we’ll even have a few demos to share with you. That’s all going to be at Futurice’s Berlin office on Schützenstraße 6, 10117 Berlin. Free to attend and we have room for about 40 in total. The aim is to keep it intimate to allow for good conversation as we know there’s as much insight in the audience as there will be on the panel. Doors open at 2.30pm for a 3.15pm start.

Then in the evening, as the weather forecast is so good, we’re going outdoors for Swedish Beers. We’ve booked some space at Golgatha in Victoria Park from 6pm. Join our sponsors Somo, Futurice and Adeven for a few beers, some sunshine and some mobile chat. The first few beers are on them and then we’ll revert to a pay bar. What’s not to like about a few beers in the sun and putting the mobile world to rights!

Please RSVP for each event if you’d like to join us.

Eventbrite - Where Mobile Meets Media in Berlin

Eventbrite - Swedish Beers On Tour... Berlin

 

About our sponsors

Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you’ll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our events. http://somoglobal.com/

With offices in Helsinki, London, Dusseldorf and Berlin, Futurice’s belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday. http://futurice.com/

adeven-logoAdeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team. http://adeven.com/

So good we had to do it thrice

Posted on by

Swedish Beers parties galore klaxon alert!

Well, they say you can have too much of a good thing, but I’m not so sure when it comes to Swedish Beers! We have Swedish Beers coming to three cities near you in the next few weeks so come on down and join the fun, hang with other people with a passing interest in mobile and enjoy a relaxing evening chewing the fat and putting the mobile world to rights.

New York – 2 May 2013

First up, it’s a last-minute jaunt to the Big Apple. Helen will be there on Thursday 2 May with Lubna, Grace, Becky and Petra lending a hand to ensure you have a good time. Antony and Jerome from Ribot will be sponsoring the first few beers but there’s room for another sponsor if you’re up for it. It’s free to attend and we’d love to see you.

More info and RSVP here http://mobileheroes.net/events/event/swedish-beers-hits-the-big-apple/

Berlin – 15 May 2013

Next we’re off to Berlin to take in the culture, enjoy a panel discussion, check out some new mobile start-ups and then finish the day with some cheer from Swedish Beers and our friends at Adeven. Again, we’d love to see another sponsor or two benefit from getting involved (get in touch here) but in the meantime, do join Helen, Russell and Kristina for some Swedish, (well probably German), Beers.

More info and RSVP here  http://mobileheroes.net/events/event/swedish-beers-on-tour-in-berlin/

London – 13 June 2013

And it wouldn’t be the Summer if we didn’t have a Swedish Beers bash in our home city of London Town. All we’ve done is reserve the date at our favourite London watering hole, The Nordic Bar, and we’re ready and waiting to get sponsors on board. Helen’s talking to a few already but get in touch if you’d like to join the fun. We just wanted to make sure you had the date saved so we can have a blowout party….

More info and RSVP here: http://mobileheroes.net/events/event/swedish-beers-is-it-summer-yet-party/

Sponsorship and time permitting, we’ll be visiting more cities from Leeds to San Francisco. If you’d like to see Swedish Beers happening in your city and can help make that happen, then let Helen know.

skal

The Brand Perfect Session–New York

Posted on by

monotype new york promo picLucky for us, we’ve been invited to New York City to participate in a partner event. And you’re invited too if you’d like to join us. Our founder, Helen, will be moderating the brand advertising panel and you’ll hear about Brand Perfect’s latest research findings from a study of 100 top titles offering cross media advertising. Find out which titles are delivering brand seamlessly across all media formats, what are publishers offering, how will technology shape the future and what role can brands play in all of this. This event will be of particular interest to brand advertisers using cross media, media owners who have cross media to sell and mobile marketing and advertising types.

This is all happening on Friday 3 May at Tribeca Skyline Studio, 205 Hudson Street, Penthouse, New York 10013.

This event also includes an exclusive tour of the Pencil to Pixel exhibition with expert, Dan Rhatigan. The exhibition was recently in London and is fantastic and it’s well worth getting the guided tour to really understand the history of typefaces and the artists and techniques behind them. The Monotype archive records about 80 years worth of typeface development (plus older material from other sources gathered over the years), containing drawings for all of Monotype’s hot metal typefaces, from the earliest—Modern series 1 (1900)—as well as associated correspondence, trial proofs, and statistics.

Friday 3 May: Agenda:

5.30pm – Arrivals and networking

5.45pm – Adventures in Publishing: The new dynamics of advertising with Julie Strawson

6.00pm – The Brand Perfect Panel: How do we achieve seamless advertising? With Helen Keegan and panellists

6.30pm – Exclusive Pencil to Pixel exhibition tour with Dan Rhatigan

7.00pm – Drinks and networking

7.30pm – Event closes

This is a free event. RSVP is required. To RSVP, please register on the BrandPerfect site to make your booking.

Exhibition runs May 3-9 2013 in New York. For alternative tours visit http://penciltopixel.org

TWITTER @ByMonotype @brandperfect

brandperfect.org

New event: Hanging on the Telephone

Posted on by

A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.

We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?

It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?

In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.

We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.

If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.

This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.

More info and registration here: http://mobileheroes.net/events/event/hanging-on-the-telephone/

About our sponsors

Infobip

Infobip logoInfobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com

Qustodian

qustodian logoQustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.

This is a Heroes of Mobile event and is supported by What’s New in Publishing and Mobile Marketing Magazine.

Check out our Sponsors for Swedish Beers BCN13!

Posted on by

Well it seems like only yesterday when we threw open our Swedish Beers doors to the onslaught of 2012’s Barcelona event. There was a queue going round the block, Policemen dropping by for a chat and too much fun had by all! So buckle up, get ready and roll up your drinking sleeves (soft drinks also available!) for the next episode planned for Wednesday 27th @ 7pm.
Swedish Beers are proud to announce their stellar line up of fantastic supporters. You know you will be greeted with warm hearts and cold beers at our usual, much loved home Dos Trece. So come and chew the mobile fat with the who’s who in the mobile industry. Let us introduce you…

Our lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor, yet again! we’re thrilled to have them back. They’ll obviously have the most beer tokens too. Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

 

Next is the wonderful loyalty experts Aimia, who understand customers like no-one else. They have built a business from the ground up through growing a single frequent-flyer program into a global leader in loyalty management offering a full suite of services. The lovely Katie Lips will be on hand with her crew and would love to chat mobile loyalty, mobile marketing, key trends and even geek out over a device or too. http://aimia.com/

AQL are the legends for taking their clients existing business and integrating fantastic mobile messaging and voice communications solutions efficiently. They own all their own datacenters and networks making sure that all of their solutions are robust and rock solid. They’re also big fans of Swedish Beers and are back again to sponsor the party. Come and check them out and meet with Adam and Team AQL. http://aql.com

Pearson are up next and you all know this well-known name in publishing through titles including FT.com and Penguin books. They also have an extremely successful educational division that is growing exponentially. Come and meet the wonderful Tom, Diana and some of the innovation team.
Adeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team.
Last, but by no means least, come and check out Apadmi who build amazing mobile apps for the likes of the BBC and other heavy hitters. They provide innovative and cost-effective integrated mobile applications and solutions through a long-standing expertise across multiple mobile platforms. Come and meet Nick Black and Adam Fleming, the original founders and find out more about their cracking company and chew the fat with them over a beer or three. Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand – Helen, Jenny, Russell and the crew – as well as the friendliest bar staff in town are all waiting to welcome you. No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please. It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more that one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic. Please note, RSVP’ing on eventbrite or Facebook does not guarantee you entry. It’ll just help you keep track of the venue, timings and other relevant details of the event and you’ll get an automatic reminder of the event by email from eventbrite registrations.

 

Innovation on the Fringe 2013

Posted on by

It’s all go at Heroes of Mobile Towers. We have so much to tell you, but first, let’s start with this year’s Innovation on the Fringe event.

You may remember last year’s event which attracted over 100 visitors and a wide selection of start-ups showcasing their latest wares. Well, we’re doing the same again this year. And we’d like to go bigger if we can. We already have a waiting list of people wanting to come and right now, the only tickets left are for sponsors and demo companies. This is where you come in! We’re asking three things of you please…

1. Show us what you’ve got!

If you would like to demo your app or service, please fill in the form so we can consider you. This is not an investment pitch, it’s more of a show ‘n tell (although there will be investors in the room, I expect). You can be at really early stage, or you can be a fully-fledged service. We don’t mind. We just want to see interesting services and meet interesting people. There is no charge for this and it’s a great way to kick off your week in Barcelona. All you have to do is fill in this simple form.

2. Sponsor us!

We had a lovely sponsor lined up and all agreed a few weeks ago and they’ve suddenly come back to us and had to pull out suddenly for internal reasons that neither party can do much about sadly. That leaves us with a bit of a financial hole. We’re just looking to cover costs for the venue, equipment hire and the catering (a bit of tapas, some wine, beer and soft drinks). The rest of the event is run entirely on a voluntary basis. Of course, if we can raise more sponsorship, we can go for a bigger venue and we can feed and water more people. So it’s up to you! We’re asking you to dig deep and help us out. Get in touch with Helen or Jen for more info.

3. Volunteer!

This event needs a lot of people to make it work. If you think you could spare us some time that afternoon to help on the registration desk, set up the AV, do a recording, take some photos, keep the demo companies to time and more, then please let us know. Just add your name and details here please.

Thanks for your help for making this event a big success.

It’s competition time!

Posted on by

This has to be one of the hottest tickets all week when it comes to mobile networking parties at Congress. With a new, bigger venue, the MEF Connects annual MWC party is on Monday 25 February 2013 from 8.30pm at MACBA – Musee D’Art Contemporani.

And we have TWENTY tickets up for grabs. Yes, you read that right. Our lovely friends at MEF have given us an exclusive! This is your chance to win one of ten PAIRS of tickets for the party. How fantastic is that? It means all the winners can bring a friend. A HUGE thank you to MEF’s Rimma and her trusty team for these!

Do you want to hang out with mobile executives from the worlds of entertainment, retail, brands and more? Fancy enjoying a drink or two, nibbling on tasty tapas and all the while taking in the modern art ambience of MACBA? Then enter our simple competition. It’s really easy.

Step 1. Fill in this simple form.

And err, that’s it.

The competition is open from Tuesday 05 February 2013, 12:00 GMT to Sunday 17 February 2013, 23.59 GMT. Full terms and conditions are available here

Heroes of Mobile Day: London Edition

Posted on by

Following on from the great success that was Heroes of the Mobile Fringe Festival in Barcelona earlier this year, we’ve decided to do some smaller scale events starting in London to keep the buzz going and help build up to the main event in Barcelona next February.

With that in mind, we have three discussion panel sessions happening at Mozilla HQ on St Martin’s Lane on Wednesday 17th October. All being well, these will be live webcast, but if you’re in London, you can join the audience as well and participate in a bit of networking at the same time. Each session will run for about 45 minutes with some time for refreshments before and after. You’re welcome to come to one, two or all three sessions, as you wish. They’re free to attend but we are limited in space as we want to keep the atmosphere intimate and to encourage discussion and questions from the audience.

State of the Mobile Nation

This session is sponsored by our friends at Hotwire PR and chaired by Russell Buckley. The discussion will be a review of where we are and where we’re going in the mobile industry and what that might mean for your business. More details and RSVP here. Doors open at 09.30 for a 10.00 start.

Mobile Advertising Will Eat Itself

This session will also be chaired by Russell Buckley and look at the latest innovations (or not) in the world of mobile advertising. More details and RSVP here. Doors open at 11.00 for a prompt 11.15 start.

(Mobile) Money Makes the World Go Around

This session will be chaired by Tim Green and will take a look at the world of mobile money, from payments to mobile wallets to the future (if any) for NFC and more. Details and RSVP here. Doors open at 12.30 for a prompt 13:15 start.

We will be finished by around 14:00 but you’re welcome to stay for further networking and refreshments. There is free Wi-Fi at Mozilla Space London and you’re welcome to stay to do some work if you wish.

About our sponsors

Hotwire is an integrated PR and communications agency. Founded in 2000, the agency spans a number of industries including telecoms, media, marketing, consumer, technology, financial services and cleantech. Quickly becoming a global offering, Hotwire has offices in the UK, across Europe, Australia and the US. Suffice to say, the team are passionate about all things mobile and will be on hand to chew the fat with you.

firefox logoMozilla Spaces are open working environments where Mozillians can hack,code, design, research, create, engage and contribute to building a brighter future for the web and they are hosting this session. You may be familiar with Mozilla’s brilliant Firefox browser for desktop and mobile and more recently, they announced their Firefox OS for mobile. 

And there’s more… Swedish Beers is 11 years young and we’re celebrating!

To round off the day, we’ll be celebrating Swedish Beers’ 11th Birthday Party at The Nordic Bar from 18.30 with our friends from Millennial Media, LoopMe Media, Yuilop and Inspiring Interns. Again, free to attend. No formalities, no presentations, just good company, good chat and some free drinks (beer, wine and soft drinks a-plenty courtesy of our sponsors). More details here.

Swedish Beers celebrates 11 years of parties for mobilists in London!

Posted on by

11-today-mobile-badge-large textureI know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.

The party is AKA The ‘I’m not at Dublin Web Summit’ Edition or the ‘I’m not in SF for TwilioCon’ or even ‘The 11th Birthday Bash’ Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there’s a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London – no presentations, no formalities, no sales pitches, no ties – just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.

logo_large millennialOur lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they’ll have the most beer tokens ;) Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

They’ll be ably supported by…

LoopMe_site_logo_150x100LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time. http://loopmemedia.com

inspiring interns logo[3]Inspiring Interns – they’re a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I’m biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens. http://inspiringinterns.com/

Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love. http://yuilop.com

If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.

So to recap:

What – Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where – Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.

RSVP – (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!

So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.

Skål
Helen, Jenny and the Swedish Beers crew

**********Keep in touch***********

Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.

Twitter: Follow us at http://www.twitter.com/swedishbeers

Facebook: Like us http://www.facebook.com/SwedishBeers or join the Swedish Beers FB group