New event: Hanging on the Telephone

A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.

We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?

It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?

In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.

We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.

If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.

This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.

More info and registration here: http://mobileheroes.net/events/event/hanging-on-the-telephone/

About our sponsors

Infobip

Infobip logoInfobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com

Qustodian

qustodian logoQustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.

This is a Heroes of Mobile event and is supported by What’s New in Publishing and Mobile Marketing Magazine.

Can PacMan Teach Maths podcast now live

Our wonderful friends from Pearson, who you will be familiar with through their Penguin and FT titles alongside their extensive educational division, tackled an interesting subject in another one in our podcast series. ‘Can you teach curriculum through game based learning alone?’ or somewhat more flippantly, ‘Can PacMan teach maths?’

Looking at the impact of gamification on mlearning, at how children and adults are adapting (or not) their learning styles in the digital age, and discovering what this means for those in both the world of learning and the world of gaming.

The session was moderated by Russell Buckley and he was joined by Volker Hirsch from BlackBerry, .Alina Vandenberghe from Pearson Gaming and Vincent Hoogsteder from Distimo.

A big thank you to our speakers, to Pearson for sponsoring this session and to Mark Bridge for the audio production.

Please have a listen by downloading or streaming here and do feel free to share.

Where next for mobile music podcast is live

mobile music

Music is a fundamental part of our lives, but gone are the days when teenagers spend hours in record shops ogling the latest releases from their favourite bands. The rise of digital music has been exponential and mobile is firmly part of that picture. From FM radio on feature phones to copying over your favourite music on MP3 files to your phone as well as the plethora of apps and streaming service, where is this all going and how on earth do you make any money from it?

mini-marshall-amp-225x300In this panel of mobile sector and music industry experts, we’ll discuss the challenges and issues of being in the business of mobile music. The session will be chaired by mobile specialist at Openmarket, musician, DJ, producer and composer, Oisin Lunny.

Topics for discussion include:

  • Which handset manufacturers and network operators have made a real success of mobile music?
  • What have been the missed music business opportunities of the mobile consumer revolution?
  • Streaming or download, what matters to the networks, the labels, and the consumers?
  • What can the broader mobile industry learn from leveraging compelling media assets for customer acquisition, engagement and retention?
  • International content licensing, opportunities, pitfalls & choosing the right partner
  • What’s next for mobile music, our panel of experts look into the mobile music ecosystem crystal ball?
  • Favourite apps, blogs and tools for mobile music discovery and their potential to make money

Stream or download the podcast below from our SoundCloud channel. Video of this session coming soon. Audio production by Mark Bridge at TheFonecast.com

About our sponsor

7 Digital logo7digital is a leading digital music and content technology platform, and provides open access to the broadest catalogue of fully licensed, high quality digital music. The company powers comprehensive digital music services for consumers, developers and a wide range of partners around the world.

Through 7digital’s website (www.7digital.com), mobile applications and cloud locker technology, consumers can access over 22 million legal, high quality tracks and listen to their music on the device of their choosing. 7digital provides the complete music experience; discovery, organisation and purchase.

7digital’s global partner network includes Samsung, RIM, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam, Last.fm, Winamp, Songbird, HMV, Waterstone’s, Universal Music, EMI, Warner Music and Sony.

Media is Dead, Long Live Media

old mediaThe podcast is now live for your enjoyment!

The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.

James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.

Some of the questions posed include:

  • What are the challenges in creating and managing mobile media properties?
  • How do you assess which platforms and where and how to allocate your limited resources?
  • How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
  • And is there money to be made, if so, where is it?
  • Who is making a success of this and how?
  • Does mobile advertising work, and if so, how?
  • What’s the role of mobile marketing?
  • What do consumers want and how much are they prepared to pay for it?
  • And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
  • What is the future for our media world?

Stream or download the podcast from Soundcloud.

About our sponsors

Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.

LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.

Thanks also to Camaloon and itnig for providing us with such a great space to hold this event.