For the second year, on the Sunday morning before Mobile World Congress starts, a few of us got together to chew the mobile fat about the world of mobile and Tech Talks Central recorded it for us for podcast posterity. This year, there was myself, Helen Keegan, Ilicco Elia and Rafe Blandford from DigitasLBi and Troy Norcross as well as Vicki Kolovou and her TechTalks Central Team.
We cover a lot of ground including thoughts on mobile advertising and adblocking, mobile marketing, video on mobile, security and privacy and more besides. It was a lot of fun to do and I hope you enjoy listening to it too. It’s available on Soundcloud to stream or download. And apologies for it being just shy of an hour long. We like to chat!
Yes, Swedish Beers is happening tonight in London Town and it looks like it will be a good one.
The theme of the night is BYOD. It’s an acronym that has been running through the mobile industry recently, especially amongst enterprises. What’s that you say? BYOD – Buy your own drinks. Not to be confused with Bring your own device…
Yes, it’s a buy your own drinks night tonight, but don’t let that put you off. The Nordic Bar are looking forward to welcoming you and there’ll be a good crowd there with friendly faces and mobile banter. I hear tell that it’s also 2 for 1 on cocktails. I know what I’ll be having later 🙂
Never fear though. There will be a few beer tokens lurking on the night. If you speak nicely to the Mobile Marketing Magazine guys, they will have a few tokens for the early birds. And they’ll also have the latest issue of the magazine to give away which includes columns by Mobile Hero, Russell Buckley and our very own Helen Keegan.
You may also find that there are a few beer tokens courtesy of our friends at the Payforit Summit. It’s a new Heroes of Mobile partner event (you can find out about it here) and they’ve given Helen a bit of cash to buy a few rounds. So you may be able to blag a free drink yet…
The podcast is out from the recent Hanging on the Telephone panel session in London. If you were there, then remind yourselves of what was discussed and if you weren’t there, this is your chance to catch up.
Thank you to Mobile Marketing Magazine for their coverage of the event and thank you to everyone who attended. It was standing room only!
You can download or stream the podcast at your leisure. Feel free to share with friends and colleagues.
Session Moderator: Helen Keegan, Heroes of Mobile Panellists: Rube Huljev, Infobip; Stephen Jenkins, Millennial Media; James Cooper, Soko Media; Amanda Singleton, Qustodian;
A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.
We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?
It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?
In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.
We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.
If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.
This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.
Infobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com
Qustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.
The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.
James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.
Some of the questions posed include:
What are the challenges in creating and managing mobile media properties?
How do you assess which platforms and where and how to allocate your limited resources?
How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
And is there money to be made, if so, where is it?
Who is making a success of this and how?
Does mobile advertising work, and if so, how?
What’s the role of mobile marketing?
What do consumers want and how much are they prepared to pay for it?
And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.
LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.
Thanks also to Camaloon and itnig for providing us with such a great space to hold this event.
The podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.
What does loyalty mean from a business perspective?
Is the mobile phone an enabler or a disintermediator for consumer loyalty?
Do consumers understand the value of their loyalty?
Can coupons be used in long-term loyalty programmes?
About Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.
Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish. As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools. For us and our clients, Mobile is the new frontier in Loyalty.