New event – Device Labs: What are they good for?

device labs eventHow do you build the perfect digital product?

Join academic and industry experts to discuss the current landscape in mobile application testing.  In an age where emulators and cloud testing are gaining fast ground, we’ll debate the pros and cons of physical device labs including

  • What best practices should guide product testing?
  • Practical impacts such as time and cost efficiency?
  • How the advancement of the Internet of Things influences the direction of mobile testing?

Come and join what promises to be a lively debate, and contribute your views to a White Paper on Mobile Testing by leading global university, University College London, with support from the CTIA.

UCL is particularly interested in meeting people who design or build apps and have a requirement for testing (at any level) whether you’re an individual developer or from a larger company or agency. All views welcome.

We’ll be serving snacks and drinks (soft drinks, wine or coffee) and for those wanting to head to Swedish Beers afterwards, it’s less than 5 minutes walk away.

The venue is just a few minutes walk from either Liceu or Placa Catalunya Metro stations. The full address will be given when you confirm your place.

The event is free to attend, but places are limited as this is a round-table discussion style event. RSVP required so we know how much food and drink to provide for you.

This event is brought to you by University College London, Heroes of the Mobile Fringe and the CTIA.

       

About UCL DECIDE for business

http://www.ucl.ac.uk/advances/advances-programmes/ucl-decide-business 

DECIDE helps you validate your digital business. We offer free user experience consultations, cross-device testing, and large-scale beta testing with detailed use analytics to make sure your business decisions are evidence based, customer focussed and commercially rewarding. 

 #UX Lab

Polish your product with free UX consultancy and tailored user testing, grow your customer base with promotion through App Ambassadors.

#Device Lab

Test your product in London’s largest open device library – be sure it works across all the devices, platforms and operating systems that your customers might use.

 #App Lab

UCL’s exclusive app store is available for free beta-testing. Push your app out to UCL’s 35,000 staff and students to gather detailed use analytics, use these to learn and iterate with the help of our UX Consultants, and connect directly with users hoping to become your App Ambassadors.

The Cloud Conundrum

Are you an app developer? Are you wondering what cloud means to you? Do you have questions for the different vendors before you choose which service to go for? Do you want to understand the pros and cons of hosting in the cloud? Do you want to hear how others have taken advantage of the opportunity and how it worked out for them? Then this Heroes of Mobile partner event is for you!

Join the App Developers Alliance, Rackspace, Google Cloud, Elastichosts and Yahoo! and your peers on Thursday 31 July in London for this informal session. Its’ free to attend, but RSVP is required so we know how much cold beer to provide!

 

In this session, the Application Developers Alliance is bringing together thought leaders from Rackspace, Google, and ElasticHosts to take a look at different ways that you can deploy app servers in the cloud. And it’s your chance to quiz them about how to make the most of it.

We’ll also have a one-on-one discussion with Eugene Stipp from Yahoo about their experience of rolling apps out across Europe. What have they done? How have they done it? What did they learn along the way?

AGENDA

5:30pm Registration and welcome

6:00pm Discussion: What are the options for hosting your app?

6:40pm Rolling Out Apps Across Europe – Yahoo’s Experience

7:20pm Networking Reception including drinks and snacks.

8.30pm Doors close

More information about this event, including speaker profiles, can be found herehttp://www.appdevelopersalliance.org/alliance-events/2014/7/31/the-cloud-conundrum-developer-workshop

If you’re a developer, CIO, CTO or tech entrepreneur, this event is for you.

Win a Gold Pass (worth £1895) to Open Mobile Summit London!

win a gold passYes, that’s right. Heroes of Mobile, Swedish Beers and Open Mobile Summit have teamed up to offer you the chance to win one of ten Gold passes to this year’s Open Mobile Summit London which is happening on 19-20 May 2014 at the Victoria Park Plaza Hotel in London.

The Open Mobile Summit London puts the consumer experience of mobile first. This event brings the entire mobile ecosystem together to discuss how to fuse content, context and user behaviour to create ultimate user experiences and maximise engagement.

Take a look at the topics and speakers who will bring their vision and leadership to this year’s Summit. Some of the biggest consumer brands and their partners will share how they are integrating a consumer friendly mobile experience as ‘mobile first’ dominates strategies across the globe! There will be a mix of keynotes and panel discussions, plenty of time for networking and an exhibition as well, there will be plenty for you to get stuck into. There are also four tracks running simultaneously covering Mobile Advertising & Commerce, The Mobile Mindshift, Wireless Tech & Lifestyle Services, and It’s a World of Apps and Games.

The Gold Pass includes:

* 2 day conference pass
* Access to presentation slides (excluding panel discussions)
* Access to the Online Networking Centre pre and post conference
* Full audio recordings of all 40+ conference sessions (including panel discussions)
* Official Open Mobile Summit 2014 Briefing (incl. concise event overview, summary and analysis of key themes and trends, plus results of live industry survey)

NORMAL PASS PRICES:
Gold Pass:          £1895 + VAT 
Silver Pass:         £1895 + VAT
One-day Pass:    £795 + VAT

More information about the event here: http://www.openmobilemedia.com/london/ 

The competition runs from 15:30 BST on Tuesday 22 April 2014 to 23:59 BST on Thursday 1 May 2014. The competition is open to entrants over the 18 who are able to attend the conference in London. All competition winners will have to arrange their own transport and accommodation if needed. The prize is for 1 (one) of 10 (ten) Gold passes and will be chosen at random from all the entries. Winners will be notified by email or telephone.

To enter, please fill in this simple form.

Good luck!

Google Cloud Platform Developer Roadshow – Europe – 7-11 April 2014

Exciting news! Hot on the heels of the recent announcements about pricing and capability for Google’s Cloud Platform, we are also pleased to announce that the Cloud Platform Developer Roadshow is coming to nine European cities on the week of April 7th with 17 more cities to come. In the UK, the team will visit both Manchester and London. And the other cities on this leg of the tour are Paris, Tel Aviv, Amsterdam, Helsinki, Milan, Stockholm and Berlin.

This free, half-day event should be of particular interest to mobile developers as one of the sessions will show you how to build a mobile app on Google Cloud Platform end-to-end. Live. In one hour. Pretty impressive, huh?

At the roadshow, Google will also demonstrate new approaches to computing that enable you to move beyond traditional divisions of PaaS and IaaS.  They will also showcase a developer experience that enables you to work more efficiently as you build, test, and deploy your code.

Google Cloud Platform is available to small start-ups through to large enterprises and clients include CostCo, Netflix, AirBnB and Snapchat.

This is a great opportunity to see behind the scenes of the world’s biggest cloud and chat with the international Google Cloud Platform team who will be on hand to answer your questions. If you’d like to attend one of the sessions in your city, RSVP required so please register here.

Here’s that link again to register.

Wish you were here!

Touchnote Logo - real, printed postcards from your digital photosI don’t know about you, but the butterflies are seriously kicking in today as I prepare to set off for Barcelona. It’s one of my favourite cities to hang out with its combination of art, architecture, great food and seaside. So if you’re heading to Barcelona next week, how about sending your loved ones a postcard home using one of your digital photos?

Our friends at Touchnote have a special offer giving you two free credits to send a real, printed postcard home direct from your mobile phone, tablet or PC. I’ve been using the service for a few years now and regularly send cards to my Mum and Auntie. The quality is lovely, the interface is simple and Touchnote is giving you two free credits to get you going. This offer is also open to existing customers.

Screenshot from Touchnote mobile appHow does it work?

Well, you need to have an account at Touchnote. So I suggest that you set that up first by going online or downloading the app. If you already have an account you’ll need to be logged in. Once you’re logged in, go to http://touchnote.com/redeem and enter the code HOTMF14 and you’ll have two free credits added to your account. That’s enough to send two postcards to absolutely anywhere in the world. And erm, that’s it. Those credits will be stored on the app on your phone, tablet or PC and can be used any time.

The offer is limited to the first 200 people. So get clicking and set yourself up now so that you too can send a postcard home.

About Touchnote

Touchnote is the world’s most popular mobile postcard service with more than 4m app downloads across Android and iOS (download links here). Designed to help users stay in touch with loved ones, Touchnote’s apps turn your digital photos into real, printed postcards, sent anywhere in the world by post. We print and post from UK, USA, Germany and Australia.

New Partner Event: CoolaData & Google talk Big Data

Whether you’re an app developer, a mobile games company or have a mobile commerce operation, the chances are you have customer data of all kinds and could benefit from knowing how best to analyse it to monetise it better. This is where Big Data comes in and this is your chance to see it in action and find out why and how it might be relevant to you. Ask questions, see the platform in action, work out how much it might cost you and what results you might achieve – all in a couple of hours!

Find out more about the event here and you can register below.

New Partner Event: Payforit Summit 26 June 2013

logoIf you’ve been particularly eagle-eyed, you’ll have noticed that we have listed a new partner event for our London followers. It’s the Payforit Summit on Wednesday 26 June which is the one-stop shop for everything you need to know about incorporating mobile payments – why you should do it, what’s in it for you, how best to implement, privacy and security concerns and a lot more besides. It’s organised by our friends at AIME and they’re such lovely people, they’ve given us a 50% discount code. Check out the listing and get your bargain £49.50 ticket now and find out how you will make more money with Payforit.

http://mobileheroes.net/events/event/payforit-summit-london/

New partner event in London: Amazon Appstore Developer Meetup

We have a new partner event to announce. Amazon is hosting an exclusive event for mobile app developers, and we’re pleased to invite you to join us.

During the event, you will have the opportunity to learn more about the unique set of monetisation and engagement tools available to Kindle Fire developers, hear tips and recommendations for growing your Amazon business from developers like you, and socialize with the Amazon team and members of the developer community. Heroes of Mobile founder, Helen Keegan, will be leading a short panel discussion and you will also have the chance to win a Kindle Fire HD 8.9” device.

To request your ticket, please fill in this short questionnaire ASAP. Once you have completed the questionnaire, we will email your invite with your access code and registration URL if we are able to accommodate you.

The event will be held at The Skills Matter eXchange, 116-120 Goswell Rd, London, EC1V 7DP on Wednesday June 5th between 17:00 – 19:30. Doors will close at 17:30, so please be prompt.

It’s competition time!

This has to be one of the hottest tickets all week when it comes to mobile networking parties at Congress. With a new, bigger venue, the MEF Connects annual MWC party is on Monday 25 February 2013 from 8.30pm at MACBA – Musee D’Art Contemporani.

And we have TWENTY tickets up for grabs. Yes, you read that right. Our lovely friends at MEF have given us an exclusive! This is your chance to win one of ten PAIRS of tickets for the party. How fantastic is that? It means all the winners can bring a friend. A HUGE thank you to MEF’s Rimma and her trusty team for these!

Do you want to hang out with mobile executives from the worlds of entertainment, retail, brands and more? Fancy enjoying a drink or two, nibbling on tasty tapas and all the while taking in the modern art ambience of MACBA? Then enter our simple competition. It’s really easy.

Step 1. Fill in this simple form.

And err, that’s it.

The competition is open from Tuesday 05 February 2013, 12:00 GMT to Sunday 17 February 2013, 23.59 GMT. Full terms and conditions are available here

Meffys Update: New Entry Deadline and New Category Open for Nominations

Good news! The entry deadline for this year’s Meffys has been extended by 10 days to Thursday 19 July so you have an additional 10 days to get your entry in. Now there’s no excuse to say you don’t have the time to complete your entry before the deadline. And don’t forget there are four innovation categories with reduced price entry fees for start-ups.

Not only that, but there is a special category, the Meffys Outstanding Contribution Award, and nominations are now open for it. This honours mobile pioneers and visionaries and celebrates a mobile hero whose seminal work has been fundamental to the growth of the mobile industry. You can nominate online now (it’s a simple form to complete). And since the festival this year was all about the heroes of the mobile fringe, there must be someone each of you would like to nominate who has been your hero in this industry. So get your thinking caps on but don’t delay. Get those entries and nominations in!

Best of luck.