Heroes of the Mobile Fringe 2014 are Go!

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I can hardly believe this is going to be the third year of organising the Heroes of the Mobile Fringe Festival in Barcelona. And on top of that, it will be my eighth Swedish Beers party in Barcelona. It has been quite the journey and certainly one that isn’t over yet.

The success (or not) of the festival is really down to YOU. I’ll be organising Swedish Beers (the bar is booked for Wednesday 26 February and I’ll have more details coming soon but feel free to connect on Facebook and Twitter to get updates). I am also organising an event with the UKTI aimed at investors on Sunday 23 February. And maybe one or two more things. But everything else is up to you and for you to make of it as you will. My goal in this is to help the right people get together and to help you make the most of the week.

How to get involved?

hotmf needs youCreate an event. Whether it’s a small round-table, a panel discussion, a lunch, a dinner, a party or something else entirely, as long as it’s related to mobile, falls within the 23 to 28 February 2014 and is interesting*, then it’s in. It does not have to be held in Barcelona either – if you’d like to put something on in your town or city during those dates, then feel free. There were events in London and Helsinki last year – can we add any more this year?

Once you’ve created an event, please add it here so I can include it as a listing. There is no charge to list your event. I repeat, there is no charge to list your event!

If you need a venue, I may be able to help. I know some people locally who can help source, or I can recommend a few places. Barcelona is full of lovely bars and restaurants and many of them are very happy to welcome new guests.

If you have an event idea, but need some help fleshing it out, then feel free to run it past me – just add it to the list or drop me a line. I charge reasonable rates for organising events for clients. And if I’m not the right person to do it, then I probably know someone who is.

If you’re not up to organising your own event, but would like to sponsor something, then please get in touch. There are a couple of sponsorship slots available for Swedish Beers and there are a couple of other events I’d like to see happen subject to sponsorship.

If you have an event and would like to give it a bit extra marketing push, then get in touch. I can offer paid-for marketing services in this respect. Or I can make some recommendations.

Alternatively, you can offer your services as a volunteer or as a media partner.

And before you ask me about how to score an exhibition pass for Mobile World Congress, that’s the subject of another post. I don’t have a secret stash of them. In fact, I don’t even have one for myself.

See you in Barcelona!


*I have the final decision whether or not to include something in the festival or deem it interesting. Avoid the sales pitches and we should be good to go!

Innovation on the Fringe 2013

It’s all go at Heroes of Mobile Towers. We have so much to tell you, but first, let’s start with this year’s Innovation on the Fringe event.

You may remember last year’s event which attracted over 100 visitors and a wide selection of start-ups showcasing their latest wares. Well, we’re doing the same again this year. And we’d like to go bigger if we can. We already have a waiting list of people wanting to come and right now, the only tickets left are for sponsors and demo companies. This is where you come in! We’re asking three things of you please…

1. Show us what you’ve got!

If you would like to demo your app or service, please fill in the form so we can consider you. This is not an investment pitch, it’s more of a show ‘n tell (although there will be investors in the room, I expect). You can be at really early stage, or you can be a fully-fledged service. We don’t mind. We just want to see interesting services and meet interesting people. There is no charge for this and it’s a great way to kick off your week in Barcelona. All you have to do is fill in this simple form.

2. Sponsor us!

We had a lovely sponsor lined up and all agreed a few weeks ago and they’ve suddenly come back to us and had to pull out suddenly for internal reasons that neither party can do much about sadly. That leaves us with a bit of a financial hole. We’re just looking to cover costs for the venue, equipment hire and the catering (a bit of tapas, some wine, beer and soft drinks). The rest of the event is run entirely on a voluntary basis. Of course, if we can raise more sponsorship, we can go for a bigger venue and we can feed and water more people. So it’s up to you! We’re asking you to dig deep and help us out. Get in touch with Helen or Jen for more info.

3. Volunteer!

This event needs a lot of people to make it work. If you think you could spare us some time that afternoon to help on the registration desk, set up the AV, do a recording, take some photos, keep the demo companies to time and more, then please let us know. Just add your name and details here please.

Thanks for your help for making this event a big success.

We’ve Found(um) a Space for You

Looking for space to host your own event as part of the Heroes of the Mobile Fringe Festival?

Branding, Design & CommunicationsmyTaxi.netBarcelona’s biggest event, Mobile World Congress 2012, is about to take place. Some friends with an office in Barcelona heard through the grapevine that many panels and networking events would go ahead if the right space were available. So Foundum and MyTaxi decided to make their office available for you and your guests.

You can see the picture of the office and the map below. It’s less than a 10 minute walk from La Fira on Placa Espanya. We are happy to speak to you if you are interested in organizing such an event. The space is suitable for panel discussions, tech meet-ups and networking drinks. The space is available after 5pm on weekdays and by arrangement the weekend before Congress. There are only a few office chairs, so it’s for events where you don’t mind the delegates standing up and there’s room for a maximum of 50 people.

Please get in touch with us via info@foundum.com or on Twitter @foundum!

We look forward to seeing what event happens here. Get those thinking caps on.

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Tracey Moberly wants to Text You Up

Artist Tracey Moberly is headed to Barcelona for the Heroes of the Mobile Fringe Festival and Mobile World Congress. I had the pleasure of meeting her last year at Swedish Beers in London and have got to know her work much better over the last few weeks and months and I’m kind of fascinated by it. Her book, Text Me Up, is of particular interest as it is a selection of all the text messages she’s ever received from her wide range of contacts and friends including Pete Doherty, Ken Livingstone and Bill Drummond of KLF fame amongst many others. I’ve had the pleasure of hearing some of her stories first hand and I’m working my way through the book too. And it’s enthralling.

So here’s the deal. We’d like to do a couple of book signing spots for Tracey where she can sign books and talk about some of her work. So this is a shout out to find a host for her to do these. I reckon we need 40 minutes or. And maybe buy a box of the books to get signed and give away as prizes or gifts to visitors to your stand or your clients. Or perhaps you can invite Tracey to be a special guest at your party or meet-up to do a book signing or talk? Prints of Tracey’s photos can also be made available at reasonable cost – and there’s a huge selection to choose from with most of them specifically related to text messaging in some way.

We’ll do our bit as well and organise some media interviews for her so this should be a lively attraction at your stand or event.

Get in touch if this sounds like you.

Eva Kekou and Locative Media Art

urbannarraive in athens locative mediaIt was always our intention to have some art as part of the festival and we may have just the opportunity to do that – with a bit of help from .

Eva Kekou is an art and cultural studies theorist with a PhD and has been long involved in the research and practice of media art and locative media and wants to share some of her recent work in Urban Digital Narratives and do a talk about her work during the week of congress and at the end of it, run a relaxed one-day workshop (5 to 6 hours) in a Barcelona neighbourhood on Friday 2nd March to show digital narratives in action. In the workshop, up to 20 people will spend a day exploring a neighbourhood of Barcelona and transcribing narratives/experience through android applications.This is a new way to map cities through narratives in a digital era and a fun way to explore a new city using augmented reality and other mobile technologies. Sounds interesting huh?

So, what do we need to make this happen? Well we just need to cover Eva’s costs for travel and accommodation for the week. We think this would be about 800 Euros (well, assuming flight costs don’t increase significantly and we can find reasonably priced accommodation for her (and we think we can). And we need to cover the cost of a venue to hold the talk (unless someone can host this on their stand or other venue at no cost). So a guestimate total of 1200 Euros would more than cover it.

Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

Do you think you can help?

  • Perhaps you’d like to sponsor this session and put your company name against it?
  • Or do you have air miles going spare and would like to donate them to Eva.
  • Maybe  you can host the presentation session on your exhibition stand or meeting room?
  • Can you welcome Eva into your home for the week as a guest or maybe you have a spare room going in your rented apartment that’s available Tuesday through Saturday?
  • Or maybe you’d just like to contribute to the cause because it sounds like a good idea and you’d like to see the results?
  • Or would you like to spend the Friday after Congress with Eva exploring the city in this way, in which case, buy a ticket.
  • Can you offer Eva a ticket for Congress so that she can see the exhibition for herself and take the learnings back to her students and apply it to update her research?
  • Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

If you think you can help in any way, please contact Eva directly by email.

If you would like to join the walking tour and workshop, please buy your ticket here. If we don’t manage to get Eva over to MWC, we’ll refund your money in full.

More about Eva and her work at the following links.