The Mobile Marketing Masterclass takes place during the week of MWC. This event will show senior management and technical leads from B2C brands how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.
At the free to attend, half-day event, delegates will hear from mobile experts during brief initial presentations, before moving to a more in-depth consultations during the round-table discussions. In addition, a leading brand will give a keynote about its mobile journey.
Further details available on the Masterclassing website. A waiting list is currently in operation.