Masterclassing offers two identical half-day Mobile Brand Masterclassing events during this year’s MWC. These events we will show senior management and technical leads from B2C brands how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.
At these half-day events, delegates will hear from mobile experts during brief initial presentations, before moving to a more in-depth consultations during the round-table discussions. In addition, a leading brand will give a keynote about its mobile journey.
The events are free to attend for brands and retailers. If you are a vendor or supplier, please contact Mobile Marketing Magazine for sponsorship costs and details.
09.00 REGISTRATION & COFFEE
09.15 EXPERT PRESENTATIONS
10.15 ROUNDTABLE SESSIONS
11.40 KEYNOTE PRESENTATION