During the event, you will have the opportunity to learn more about the unique set of monetisation and engagement tools available to Kindle Fire developers, hear tips and recommendations for growing your Amazon business from developers like you, and socialize with the Amazon team and members of the developer community. Heroes of Mobile founder, Helen Keegan, will be leading a short panel discussion and you will also have the chance to win a Kindle Fire HD 8.9” device.

To request your ticket, please fill in this short questionnaire ASAP. Once you have completed the questionnaire, we will email your invite with your access code and registration URL if we are able to accommodate you.

The event will be held at The Skills Matter eXchange, 116-120 Goswell Rd, London, EC1V 7DP on Wednesday June 5th between 17:00 – 19:30. Doors will close at 17:30, so please be prompt.

That’s right people. To misquote Leonard Cohen, we were in Manhattan 10 days ago and now we’re headed to Berlin. Tomorrow! We have a couple of things lined up for you. First up is a panel discussion tomorrow afternoon looking at Where Mobile Meets Media in Berlin. We’ll be talking about the opportunities in Germany and also the international scene. We’ll look at monetisation and marketing and we’ll share some insights about where the German publishing industry is and where we think it’s all going. If there’s time, we’ll even have a few demos to share with you. That’s all going to be at Futurice’s Berlin office on Schützenstraße 6, 10117 Berlin. Free to attend and we have room for about 40 in total. The aim is to keep it intimate to allow for good conversation as we know there’s as much insight in the audience as there will be on the panel. Doors open at 2.30pm for a 3.15pm start.

Then in the evening, as the weather forecast is so good, we’re going outdoors for Swedish Beers. We’ve booked some space at Golgatha in Victoria Park from 6pm. Join our sponsors Somo, Futurice and Adeven for a few beers, some sunshine and some mobile chat. The first few beers are on them and then we’ll revert to a pay bar. What’s not to like about a few beers in the sun and putting the mobile world to rights!

Please RSVP for each event if you’d like to join us.

About our sponsors

Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you’ll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our events. http://somoglobal.com/

With offices in Helsinki, London, Dusseldorf and Berlin, Futurice’s belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday. http://futurice.com/

Adeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team. http://adeven.com/

The podcast is out from the recent Hanging on the Telephone panel session in London. If you were there, then remind yourselves of what was discussed and if you weren’t there, this is your chance to catch up.

Thank you to Mobile Marketing Magazine for their coverage of the event and thank you to everyone who attended. It was standing room only!

You can download or stream the podcast at your leisure. Feel free to share with friends and colleagues.

Session Moderator: Helen Keegan, Heroes of Mobile
Panellists: Rube Huljev, Infobip; Stephen Jenkins, Millennial Media; James Cooper, Soko Media; Amanda Singleton, Qustodian;

mobileheroes.net/2013/04/18/new-e…n-the-telephone/

A Heroes of Mobile Production.
Audio production by Mark Bridge from TheFonecast.com

This session was sponsored by Infobip infobip.com and Qustodian qustodian.com

Swedish Beers parties galore klaxon alert!

Well, they say you can have too much of a good thing, but I’m not so sure when it comes to Swedish Beers! We have Swedish Beers coming to three cities near you in the next few weeks so come on down and join the fun, hang with other people with a passing interest in mobile and enjoy a relaxing evening chewing the fat and putting the mobile world to rights.

New York – 2 May 2013

First up, it’s a last-minute jaunt to the Big Apple. Helen will be there on Thursday 2 May with Lubna, Grace, Becky and Petra lending a hand to ensure you have a good time. Antony and Jerome from Ribot will be sponsoring the first few beers but there’s room for another sponsor if you’re up for it. It’s free to attend and we’d love to see you.

More info and RSVP here http://mobileheroes.net/events/event/swedish-beers-hits-the-big-apple/

Berlin – 15 May 2013

Next we’re off to Berlin to take in the culture, enjoy a panel discussion, check out some new mobile start-ups and then finish the day with some cheer from Swedish Beers and our friends at Adeven. Again, we’d love to see another sponsor or two benefit from getting involved (get in touch here) but in the meantime, do join Helen, Russell and Kristina for some Swedish, (well probably German), Beers.

More info and RSVP here  http://mobileheroes.net/events/event/swedish-beers-on-tour-in-berlin/

London – 13 June 2013

And it wouldn’t be the Summer if we didn’t have a Swedish Beers bash in our home city of London Town. All we’ve done is reserve the date at our favourite London watering hole, The Nordic Bar, and we’re ready and waiting to get sponsors on board. Helen’s talking to a few already but get in touch if you’d like to join the fun. We just wanted to make sure you had the date saved so we can have a blowout party….

More info and RSVP here: http://mobileheroes.net/events/event/swedish-beers-is-it-summer-yet-party/

Sponsorship and time permitting, we’ll be visiting more cities from Leeds to San Francisco. If you’d like to see Swedish Beers happening in your city and can help make that happen, then let Helen know.

Lucky for us, we’ve been invited to New York City to participate in a partner event. And you’re invited too if you’d like to join us. Our founder, Helen, will be moderating the brand advertising panel and you’ll hear about Brand Perfect’s latest research findings from a study of 100 top titles offering cross media advertising. Find out which titles are delivering brand seamlessly across all media formats, what are publishers offering, how will technology shape the future and what role can brands play in all of this. This event will be of particular interest to brand advertisers using cross media, media owners who have cross media to sell and mobile marketing and advertising types.

This is all happening on Friday 3 May at Tribeca Skyline Studio, 205 Hudson Street, Penthouse, New York 10013.

This event also includes an exclusive tour of the Pencil to Pixel exhibition with expert, Dan Rhatigan. The exhibition was recently in London and is fantastic and it’s well worth getting the guided tour to really understand the history of typefaces and the artists and techniques behind them. The Monotype archive records about 80 years worth of typeface development (plus older material from other sources gathered over the years), containing drawings for all of Monotype’s hot metal typefaces, from the earliest—Modern series 1 (1900)—as well as associated correspondence, trial proofs, and statistics.

Friday 3 May: Agenda:

5.30pm – Arrivals and networking

5.45pm – Adventures in Publishing: The new dynamics of advertising with Julie Strawson

6.00pm – The Brand Perfect Panel: How do we achieve seamless advertising? With Helen Keegan and panellists

6.30pm – Exclusive Pencil to Pixel exhibition tour with Dan Rhatigan

7.00pm – Drinks and networking

7.30pm – Event closes

This is a free event. RSVP is required. To RSVP, please register on the BrandPerfect site to make your booking.

Exhibition runs May 3-9 2013 in New York. For alternative tours visit http://penciltopixel.org

TWITTER @ByMonotype @brandperfect

brandperfect.org

A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.

We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?

It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?

In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.

We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.

If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.

This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.

More info and registration here: http://mobileheroes.net/events/event/hanging-on-the-telephone/

About our sponsors

Infobip

Infobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com

Qustodian

Qustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.

This is a Heroes of Mobile event and is supported by What’s New in Publishing and Mobile Marketing Magazine.

Our wonderful friends from Pearson, who you will be familiar with through their Penguin and FT titles alongside their extensive educational division, tackled an interesting subject in another one in our podcast series. ‘Can you teach curriculum through game based learning alone?’ or somewhat more flippantly, ‘Can PacMan teach maths?’

Looking at the impact of gamification on mlearning, at how children and adults are adapting (or not) their learning styles in the digital age, and discovering what this means for those in both the world of learning and the world of gaming.

The session was moderated by Russell Buckley and he was joined by Volker Hirsch from BlackBerry, .Alina Vandenberghe from Pearson Gaming and Vincent Hoogsteder from Distimo.

A big thank you to our speakers, to Pearson for sponsoring this session and to Mark Bridge for the audio production.

Please have a listen by downloading or streaming here and do feel free to share.

Music is a fundamental part of our lives, but gone are the days when teenagers spend hours in record shops ogling the latest releases from their favourite bands. The rise of digital music has been exponential and mobile is firmly part of that picture. From FM radio on feature phones to copying over your favourite music on MP3 files to your phone as well as the plethora of apps and streaming service, where is this all going and how on earth do you make any money from it?

In this panel of mobile sector and music industry experts, we’ll discuss the challenges and issues of being in the business of mobile music. The session will be chaired by mobile specialist at Openmarket, musician, DJ, producer and composer, Oisin Lunny.

Topics for discussion include:

• Which handset manufacturers and network operators have made a real success of mobile music?
• What have been the missed music business opportunities of the mobile consumer revolution?
• Streaming or download, what matters to the networks, the labels, and the consumers?
• What can the broader mobile industry learn from leveraging compelling media assets for customer acquisition, engagement and retention?
• International content licensing, opportunities, pitfalls & choosing the right partner
• What’s next for mobile music, our panel of experts look into the mobile music ecosystem crystal ball?
• Favourite apps, blogs and tools for mobile music discovery and their potential to make money

Stream or download the podcast below from our SoundCloud channel. Video of this session coming soon. Audio production by Mark Bridge at TheFonecast.com

About our sponsor

7digital is a leading digital music and content technology platform, and provides open access to the broadest catalogue of fully licensed, high quality digital music. The company powers comprehensive digital music services for consumers, developers and a wide range of partners around the world.

Through 7digital’s website (www.7digital.com), mobile applications and cloud locker technology, consumers can access over 22 million legal, high quality tracks and listen to their music on the device of their choosing. 7digital provides the complete music experience; discovery, organisation and purchase.

7digital’s global partner network includes Samsung, RIM, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam, Last.fm, Winamp, Songbird, HMV, Waterstone’s, Universal Music, EMI, Warner Music and Sony.

The podcast is now live for your enjoyment!

The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.

James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.

Some of the questions posed include:

• What are the challenges in creating and managing mobile media properties?
• How do you assess which platforms and where and how to allocate your limited resources?
• How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
• And is there money to be made, if so, where is it?
• Who is making a success of this and how?
• Does mobile advertising work, and if so, how?
• What’s the role of mobile marketing?
• What do consumers want and how much are they prepared to pay for it?
• And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
• What is the future for our media world?

Stream or download the podcast from Soundcloud.

About our sponsors

Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.

LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.

Thanks also to Camaloon and itnig for providing us with such a great space to hold this event.

The podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.

The session was chaired by Russell Buckley. He was joined by Katie Lips from Aimia (and they also sponsored the session), Coen Van Breda from Proxama, David Hueso from Qustodian, Troy Norcross, independent consultant and ex Nokia and Priya Prakash from Design for Social Change whose first major project is Changify.

Topics include:

• What does loyalty mean from a business perspective?
• Is the mobile phone an enabler or a disintermediator for consumer loyalty?
• Do consumers understand the value of their loyalty?
• Can coupons be used in long-term loyalty programmes?

About Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.

Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish.  As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools.  For us and our clients, Mobile is the new frontier in Loyalty.

http://aimia.com

Thank you to Mark Bridge from http://thefonecast.com for the audio production. You can listen in or subscribe over there too http://thefonecast.com/Podcasts/TabId/116/ArtMID/540/ArticleID/6754/Default

A great turnout for the annual Ladies Lunch in Barcelona. Thanks everyone for coming and have a great week.

The sun is shining and we welcome our Heroes to the first day of the festival – the Yoga starts in an hour and what a day is it to be channeling your inner calm before the onslaught of the week!

Hope to see you @ MOB for some Innovation on the Fringe in a few hours time!! Hasta Pronto!

As our inaugural Art on the Fringe festival is so amazing we wanted to give you all the opportunity to experience the art, even if you cannot make it to MOB to view in person. Scan below to enjoy!!…..

Tracey Moberly describes why she choses this medium “as an artist my mobile phone has developed and grown from my inspirational muse via SMS to paint box and pallet with both high and low resolution phone camera specs and the different Apps I use. I create large scale canvases for gallery exhibition and commission filtered through Apps such as Instagram. I use it in a wide number of disciplines from creating films and music industry videos to embroidered and art worked text messages thus giving longevity to an otherwise disposable medium. My mobile has become not only my tool box, but a vehicle to take and make my creations globally …

Our fabulous artists exhibiting are Tracey Moberly, Ben Lowe and Heike Schuricht. The show is on for a week so come and view the 50 pieces of Mobilography in the coolest space in town, MOB, Makers of Barcelona, open daily from 10.00am – 7.30pm, Sunday 25th – Thursday 28th Feb.

3 Cheers to our Twilio, our lead sponsor for our Innovation on the Fringe event, in their own words “we empower developers to build powerful communication. Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use – no contracts, no shenanigans.

Check them out at MWC here http://ahoy.twilio.com/MWC

http://www.twilio.com/

Over the past year, we’ve lost some fine technologies and technology companies, but we’ve also lost some things that should have been confined to the dustbin of history before they even started. The inaugural ‘Dead Technology Award’ will pay homage to those we have lost to so-called silicon heaven.

Presented by Copper Horse’s, David Rogers, the audience at the popular Innovation on the Fringe event on Sunday will get the chance to vote on which dead technology or organisation should win the Dead Technology Award 2013.

Check out the ‘In Memoriam’ shortlist video. Who do you think deserves to win?

We’ll let you know who wins next week!

Camaloon is a young startup based in Barcelona selling custom products through a slim and attractive online platform that has reached audiences throughout Europe. In addition to the customisation, Camaloon offers a space for artists to sell their printed designs on the finished product. This way Camaloon brings together artists looking to commercialise their creations and individuals looking for a special, unique product. Camaloon has experienced a fast growth in its first year targeting companies with a need for custom gadgets to promote their activity. Thanks to the usability of the website and the quality of the products and services, Camaloon has obtained a wide number of fans in a very short time.

Our wonderful friends at MAKERS OF BARCELONA (MOB) are offering a special day rate for our Heroes. This day pass gives you full use of the following amenities at MOB:

* 1 day rental of Desk Space with WiFi

* Access 9.30-7.30pm (Mon-Fri)

* 1 Free Estrella Beer

* price does not include printing/conference room rental or locker rental.

For Reservations please email: hello@mob-barcelona.com and quote the code: MOBILE – hurrah for MOB!

So for the chance to win an iPad mini, simply click on the link below to enter – good luck! http://MWC13.51Degrees.mobi

For more information check out their blog here: http://tinyurl.com/awdml6j

The winners and their guests will join the cream of MWC’s mobile executives from the MEF membership for some serious networking at one of the hottest parties of the congress – congratulations to all of them, we’ll see you at the bar!

Our lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor, yet again! we’re thrilled to have them back. They’ll obviously have the most beer tokens too. Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

AQL are the legends for taking their clients existing business and integrating fantastic mobile messaging and voice communications solutions efficiently. They own all their own datacenters and networks making sure that all of their solutions are robust and rock solid. They’re also big fans of Swedish Beers and are back again to sponsor the party. Come and check them out and meet with Adam and Team AQL. http://aql.com

I’m very happy to announce a new partnership with our friends at MOO.com. If you’ve met me (Helen) before, then you’ve probably had one of my business cards and I always use MOO and use my own photos for them. I love the card quality and the fact that you can have a different design for each card. It always makes for an interesting conversation point at a networking event.

So what’s the deal here then?

Well, you can order a pack of 50 standard size business cards or 100 mini size business cards FREE*. How about that? You can even pick up your cards in Barcelona, if you’d like to, at Makers of Barcelona (MOB) on Sunday 24th February or Monday 25th February 2013.

You’ll notice there’s a teeny Mobile Hero logo on the card so the person you give the card too will remember that you met at Heroes of the Mobile Fringe in Barcelona. And hey, you are a mobile hero, right? That’s why you’re involved in the festival. Neat, huh?

You need to hurry though! If you order by 11.59pm (GMT) on Sunday 17 February (20 February if you pay a rush fee), you’ll be in time for the pick up in Barcelona. That doesn’t give you very long, so you’d better get on to it!

Click here to order a pack of 50 full-size Heroes of Mobile business cards.

Click here to order a pack of 100 Heroes of Mobile MiniCards.

You’re probably wondering what the mobile angle is here and why MOO.com is involved with us. Well, it’s all linked with their upcoming NFC card launch. These are business cards that link to your digital world that gives you the full capability to rewrite the information stored on the chip any time you like. That’s an exciting use of NFC and we’re keen to see how these work when we see some in the flesh. And it’s especially appealing to mobilists. More info here and don’t forget to sign up to keep updated so you can be one of the first to try them.

*Only one pack of business cards (either size) per person. Excludes Euro 3 processing fee. Please ensure that your country selected is UK on the Moo.com site to enable the shipping option direct to MOB in Barcelona.

You may remember last year’s event which attracted over 100 visitors and a wide selection of start-ups showcasing their latest wares. Well, we’re doing the same again this year. And we’d like to go bigger if we can. We already have a waiting list of people wanting to come and right now, the only tickets left are for sponsors and demo companies. This is where you come in! We’re asking three things of you please…

1. Show us what you’ve got!

If you would like to demo your app or service, please fill in the form so we can consider you. This is not an investment pitch, it’s more of a show ‘n tell (although there will be investors in the room, I expect). You can be at really early stage, or you can be a fully-fledged service. We don’t mind. We just want to see interesting services and meet interesting people. There is no charge for this and it’s a great way to kick off your week in Barcelona. All you have to do is fill in this simple form.

2. Sponsor us!

We had a lovely sponsor lined up and all agreed a few weeks ago and they’ve suddenly come back to us and had to pull out suddenly for internal reasons that neither party can do much about sadly. That leaves us with a bit of a financial hole. We’re just looking to cover costs for the venue, equipment hire and the catering (a bit of tapas, some wine, beer and soft drinks). The rest of the event is run entirely on a voluntary basis. Of course, if we can raise more sponsorship, we can go for a bigger venue and we can feed and water more people. So it’s up to you! We’re asking you to dig deep and help us out. Get in touch with Helen or Jen for more info.

3. Volunteer!

This event needs a lot of people to make it work. If you think you could spare us some time that afternoon to help on the registration desk, set up the AV, do a recording, take some photos, keep the demo companies to time and more, then please let us know. Just add your name and details here please.

Thanks for your help for making this event a big success.

This has to be one of the hottest tickets all week when it comes to mobile networking parties at Congress. With a new, bigger venue, the MEF Connects annual MWC party is on Monday 25 February 2013 from 8.30pm at MACBA – Musee D’Art Contemporani.

And we have TWENTY tickets up for grabs. Yes, you read that right. Our lovely friends at MEF have given us an exclusive! This is your chance to win one of ten PAIRS of tickets for the party. How fantastic is that? It means all the winners can bring a friend. A HUGE thank you to MEF’s Rimma and her trusty team for these!

Do you want to hang out with mobile executives from the worlds of entertainment, retail, brands and more? Fancy enjoying a drink or two, nibbling on tasty tapas and all the while taking in the modern art ambience of MACBA? Then enter our simple competition. It’s really easy.

Step 1. Fill in this simple form.

And err, that’s it.

The competition is open from Tuesday 05 February 2013, 12:00 GMT to Sunday 17 February 2013, 23.59 GMT. Full terms and conditions are available here

Didn’t we have a lovely time, the day we went to Mozilla’s HQ last month to talk about mobile. We did three lovely sessions and they were all recorded so even if you weren’t there, you can have a listen. I’ve also included links to some articles about the sessions and the day as well in case podcasts aren’t your thing.

State of the Mobile Nation was chaired by Russell Buckley who is now running Ballpark Ventures and the session was sponsored by Hotwire PR. On the panel we had Eamonn Carey of Kiip, Benedict Evans from Enders Analysis, Azeem Azhar from PeerIndex and Roberta Lucca from BAFTA award-winning Bossa Studios. The group talked about the future of computing, additive printing, mobile innovation, consumer trends and a whole lot more.

Hotwire’s Andy West did a comprehensive write-up of the session here.

Next up was Mobile Advertising will Eat Itself. Again chaired by Russell Buckley, he was joined by Chris Bourke from Qriously, Stephen Upstone from LoopMeMedia, Greg Isbister from Blis Mobile, Denise Breslin from Mobsta and Nicky Spooner from O2 Media (now Weve). They talked innovation (or not), explained a bunch of acronyms, covered location based services and talked about how the landscape has changed over the years and what’s coming up and uncovering some of the opportunities in the sector.

And last but not least, we had (Mobile) Money Makes the World Go Around. Tim Green of Mobile Money Revolution chaired the session and he was joined by industry veterans Roy Vella (who will always be remembered by me for sharing the real meaning of the acronym NFC. For those of you not in the know, it’s ‘not for commerce’!), Martin Harris from Bango, Matt Dicks from BlueVia and John Maynard from mPesa. I’m not sure we drew that many conclusions but a lot of ground was covered and many issues raised. Well worth a listen.

BlueVia covered the mobile money session here.

We got covered on an interesting email discussion thread here. Thanks Bernard Tyers!

Guy Southam from The Lab at O2 covered the whole day here.

Many thanks to Hotwire PR for sponsoring and to Mozilla for hosting us. A big thank you to Russell Buckley and Tim Green for chairing and to all our panellists. Also, many thanks to Kirsty Styles and Mobile Marketing Magazine, Harold Verhagen, Emma Brincat and Inspiring Interns, Sofiana Dewi and James Norris for their support for the event.

Videos coming soon…

Following on from the great success that was Heroes of the Mobile Fringe Festival in Barcelona earlier this year, we’ve decided to do some smaller scale events starting in London to keep the buzz going and help build up to the main event in Barcelona next February.

With that in mind, we have three discussion panel sessions happening at Mozilla HQ on St Martin’s Lane on Wednesday 17th October. All being well, these will be live webcast, but if you’re in London, you can join the audience as well and participate in a bit of networking at the same time. Each session will run for about 45 minutes with some time for refreshments before and after. You’re welcome to come to one, two or all three sessions, as you wish. They’re free to attend but we are limited in space as we want to keep the atmosphere intimate and to encourage discussion and questions from the audience.

State of the Mobile Nation

This session is sponsored by our friends at Hotwire PR and chaired by Russell Buckley. The discussion will be a review of where we are and where we’re going in the mobile industry and what that might mean for your business. More details and RSVP here. Doors open at 09.30 for a 10.00 start.

Mobile Advertising Will Eat Itself

This session will also be chaired by Russell Buckley and look at the latest innovations (or not) in the world of mobile advertising. More details and RSVP here. Doors open at 11.00 for a prompt 11.15 start.

(Mobile) Money Makes the World Go Around

This session will be chaired by Tim Green and will take a look at the world of mobile money, from payments to mobile wallets to the future (if any) for NFC and more. Details and RSVP here. Doors open at 12.30 for a prompt 13:15 start.

We will be finished by around 14:00 but you’re welcome to stay for further networking and refreshments. There is free Wi-Fi at Mozilla Space London and you’re welcome to stay to do some work if you wish.

About our sponsors

Hotwire is an integrated PR and communications agency. Founded in 2000, the agency spans a number of industries including telecoms, media, marketing, consumer, technology, financial services and cleantech. Quickly becoming a global offering, Hotwire has offices in the UK, across Europe, Australia and the US. Suffice to say, the team are passionate about all things mobile and will be on hand to chew the fat with you.

Mozilla Spaces are open working environments where Mozillians can hack,code, design, research, create, engage and contribute to building a brighter future for the web and they are hosting this session. You may be familiar with Mozilla’s brilliant Firefox browser for desktop and mobile and more recently, they announced their Firefox OS for mobile. 

And there’s more… Swedish Beers is 11 years young and we’re celebrating!

To round off the day, we’ll be celebrating Swedish Beers’ 11th Birthday Party at The Nordic Bar from 18.30 with our friends from Millennial Media, LoopMe Media, Yuilop and Inspiring Interns. Again, free to attend. No formalities, no presentations, just good company, good chat and some free drinks (beer, wine and soft drinks a-plenty courtesy of our sponsors). More details here.

I know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.

The party is AKA The ‘I’m not at Dublin Web Summit’ Edition or the ‘I’m not in SF for TwilioCon’ or even ‘The 11th Birthday Bash’ Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there’s a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London – no presentations, no formalities, no sales pitches, no ties – just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.

Our lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they’ll have the most beer tokens Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

They’ll be ably supported by…

LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time. http://loopmemedia.com

Inspiring Interns – they’re a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I’m biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens. http://inspiringinterns.com/

Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love. http://yuilop.com

If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.

So to recap:

What – Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where – Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.

RSVP – (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!

So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.

Skål
Helen, Jenny and the Swedish Beers crew

**********Keep in touch***********

Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.

Twitter: Follow us at http://www.twitter.com/swedishbeers

Facebook: Like us http://www.facebook.com/SwedishBeers or join the Swedish Beers FB group

Not only that, but there is a special category, the Meffys Outstanding Contribution Award, and nominations are now open for it. This honours mobile pioneers and visionaries and celebrates a mobile hero whose seminal work has been fundamental to the growth of the mobile industry. You can nominate online now (it’s a simple form to complete). And since the festival this year was all about the heroes of the mobile fringe, there must be someone each of you would like to nominate who has been your hero in this industry. So get your thinking caps on but don’t delay. Get those entries and nominations in!

Best of luck.

In cased you missed it over at Mobile Monday Shoreditch or Swedish Beers blogs, I thought I’d better remind you about the Meffys. It’s just a week to go to your entry in for the 9th Annual Meffys. The organisation behind them is MEF, the global community for mobile content and commerce. MEF has been going for more than 10 years now as a trade association and has witnessed the worlds of mobile content and commerce grow and flourish in that time and these awards reflect that dynamic environment.

To remind you, MEF was one of our supporters for this year’s fringe festival and we ran some successful joint events which is why we’re very pleased to support this year’s awards.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs (and that includes our founder, Helen Keegan who has been judging the awards for several years now), the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the mobile content and commerce industry (aka, they’re awards worth entering).

So the nitty gritty -

Key dates:

From 29th May, companies are invited to submit entries in 13 categories until the deadline of July 9th (that’s next Monday people). The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair. You can start the entry process here.

How much does it cost?

These awards are not free to enter but don’t let that put you off. The price per submission for non-members is £350 and for MEF members is £150. And start-ups, sit up and take notice of this one, for you, there’s a special price of just £75 to enter the four innovation awards categories if you’re a start-up*.

*A start-up is a company that is less than two years old and has received less than £1.5m in funding.

It doesn’t matter where your start-up is based. These are global awards after all. So get your thinking caps on and get those entries in sharpish for a chance to be a nominee and pitch to a group of influential CEOs and a chance to win one of the awards. More details here.

What are the categories?

The 2012 Meffys categories in full:

1. Social & Entertainment App – NEW
2. Life tools App – NEW
3. Brand on Mobile
4. Publisher on Mobile – NEW
5. Content Service
6. m-Commerce Service
7. Consumer Trust – NEW
8. Discovery & Engagement – NEW
9. Social Responsibility & Development – NEW

Innovation Categories

1. Innovation Award for Apps
2. Innovation Award for Technology
3. Innovation Award for Growth Markets
4. Innovation Award for Monetization

All nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner. And if you get a chance to attend the dinner, you should! It’s great fun and great networking. Ruby Wax was also totally brilliant last year as the host.

Best of luck! And I look forward to reviewing the entries.

This eclectic mix of businesses from every corner of the globe will kick of the festival in true style.

The doors will open at 1.30pm with the first panel starting at 2pm. This event is kindly sponsored by Myriad. Myriad is chosen by leading OEMs and network service providers to power rich mobile social and web experiences.

The event is also supported by Lumu Invest, Mobile Brain Bank and Mobile Monday Tel Aviv.

For our ‘Heroes of’ series of panel discussions on Tuesday, we now have a larger room which means we have released some more tickets. Get yourself signed up pronto before they all go. Free to attend. RSVP required.

http://mobileheroes.net/events/event/heroes-of-emerging-markets/

http://mobileheroes.net/events/event/heroes-of-mobile-marketing/

New listings

Do you want to explore the opportunity at the crossover of mobile payments and mobile marketing? Is this where the future of mobile marketing really lies? Discuss this and more with Simon Taylor at Belchica on Tuesday evening. Free to attend. More details here.

Or perhaps you want to chew the fat with Ladbrokes and find out how they are working with and supporting developers in the mobile gambling and betting area? Sign up here to attend their Wednesday evening pre-Swedish Beers session.

Good luck!

Yes, that’s right folks. I’ve just about managed to get another newsletter out and it’s available for you to read right here, right now by just clicking on this little link. There’s new events to check out and quick links to events by day. Spread the word. It’s not long to go now until it’s time for tapas and cava.

We’re thrilled that Mike Butcher and Techcrunch Europe are hosting an event as part of the festival. And what an event it is… a 3-course lunch with wine, 3 discussion panels and networking with VCs, entrepreneurs, network operators, innovators and more. Tickets are on sale now. This event is sponsored by Telesocial, Get Taxi, Swiftkey and Oracle. Speakers and agenda have now been announced.

Themes for the panel discussion:

• Building mobile startups to get big fast
• Mobile games
• Raising VC for mobile startups
• Making the app stores work for you
• Getting Carriers excited about your app
• Monetization and app distribution secrets
• The rise of the tablet economy
• New devices breaking onto the market
• Developing for the platforms – the latest trends amongst startups
• And plenty more besides!

PANEL 1: Mobile Startups: The Disruptors Are Coming!

SPEAKERS: Carlos Conti, Inveready Capital; Neal Fullman, CEO Get Taxi; Liraz Axelrad, Soundcloud; Tom Bradley, DN Capital; Tomaž Štolfa, Vox.io

PANEL 2: Mobile Startups and Corporate Relations: How to scale up and what are the opportunities for working with large corporates (or not)?

SPEAKERS: Bill Waytena, CEO Telesocial; Krishna Visvanathan, DFJ Esprit; Redg Snodgrass, Alcatel Lucent; Di-Ann Eisnor, Waze

PANEL 3: Mobile Showcase, Against The Dragons

30 second Elevator pitches (no slides) & responses from our panel of “Dragons”:
Daniel Hoepfner, PressMatrix, Appromoter, Aurasma

Dragons: Jonathan Reynolds, CEO Swiftkey, Adam Ghei, Accel; 1 moreTBC

Buy your ticket now

Then why not apply for one of our demo spots on Sunday afternoon’s Innovation on the Fringe event sponsored by Myriad. There’s no charge and there are 10 or so places available and what’s more, we’re serving refreshments too. All you have to do is fill in the form to apply. We’ll include as many demos as we can so don’t be shy and fill in that form.

Image from http://inkshot.blogsome.com/

Just a quick blog post to let you know that our friends at Mippin built us an app. It has all our blog posts and event listings and connects you with the original posts if you need to see maps and the like.

Currently available on Android here as a free download and in the approval process with BlackBerry, iOS and Nokia.

Looking for space to host your own event as part of the Heroes of the Mobile Fringe Festival?

Barcelona’s biggest event, Mobile World Congress 2012, is about to take place. Some friends with an office in Barcelona heard through the grapevine that many panels and networking events would go ahead if the right space were available. So Foundum and MyTaxi decided to make their office available for you and your guests.

You can see the picture of the office and the map below. It’s less than a 10 minute walk from La Fira on Placa Espanya. We are happy to speak to you if you are interested in organizing such an event. The space is suitable for panel discussions, tech meet-ups and networking drinks. The space is available after 5pm on weekdays and by arrangement the weekend before Congress. There are only a few office chairs, so it’s for events where you don’t mind the delegates standing up and there’s room for a maximum of 50 people.

Please get in touch with us via info@foundum.com or on Twitter @foundum!

We look forward to seeing what event happens here. Get those thinking caps on.

There are four simple steps: 1. Book 2. Receive 3. Be connected 4. Return

And as a special ‘fringe benefit’ for us, they’re offering a special price of 3,99€/day (reg. 5,99€) for all referred rentals from HEROES of the MOBILE FRINGE. In order to claim your discount, when you order, you just click on “Supply a discount or voucher code” in the booking form and enter the code MOBILEHEROES then you will get the 3,99€/day price up until Thursday 1st March 2012. Please note that there is also no extra charge for Saturday and Sunday deliveries on 25 and 26 February as a Mobile World Congress special deal.

Now, I can’t vouch for tripNETer and how well it works or not as I haven’t tried them yet, but I will be giving them a go whilst in Barcelona as it sounds very useful. And at that price, I think it’s worth an experiment to save on roaming as you can connect all your devices, and not just one mobile phone.

To order for Barcelona specifically, click here http://www.tripneter.com/bookings/barcelona/ and don’t forget, that promotional code is MOBILEHEROES.

Artist Tracey Moberly is headed to Barcelona for the Heroes of the Mobile Fringe Festival and Mobile World Congress. I had the pleasure of meeting her last year at Swedish Beers in London and have got to know her work much better over the last few weeks and months and I’m kind of fascinated by it. Her book, Text Me Up, is of particular interest as it is a selection of all the text messages she’s ever received from her wide range of contacts and friends including Pete Doherty, Ken Livingstone and Bill Drummond of KLF fame amongst many others. I’ve had the pleasure of hearing some of her stories first hand and I’m working my way through the book too. And it’s enthralling.

So here’s the deal. We’d like to do a couple of book signing spots for Tracey where she can sign books and talk about some of her work. So this is a shout out to find a host for her to do these. I reckon we need 40 minutes or. And maybe buy a box of the books to get signed and give away as prizes or gifts to visitors to your stand or your clients. Or perhaps you can invite Tracey to be a special guest at your party or meet-up to do a book signing or talk? Prints of Tracey’s photos can also be made available at reasonable cost – and there’s a huge selection to choose from with most of them specifically related to text messaging in some way.

We’ll do our bit as well and organise some media interviews for her so this should be a lively attraction at your stand or event.

Get in touch if this sounds like you.

It was always our intention to have some art as part of the festival and we may have just the opportunity to do that – with a bit of help from .

Eva Kekou is an art and cultural studies theorist with a PhD and has been long involved in the research and practice of media art and locative media and wants to share some of her recent work in Urban Digital Narratives and do a talk about her work during the week of congress and at the end of it, run a relaxed one-day workshop (5 to 6 hours) in a Barcelona neighbourhood on Friday 2nd March to show digital narratives in action. In the workshop, up to 20 people will spend a day exploring a neighbourhood of Barcelona and transcribing narratives/experience through android applications.This is a new way to map cities through narratives in a digital era and a fun way to explore a new city using augmented reality and other mobile technologies. Sounds interesting huh?

So, what do we need to make this happen? Well we just need to cover Eva’s costs for travel and accommodation for the week. We think this would be about 800 Euros (well, assuming flight costs don’t increase significantly and we can find reasonably priced accommodation for her (and we think we can). And we need to cover the cost of a venue to hold the talk (unless someone can host this on their stand or other venue at no cost). So a guestimate total of 1200 Euros would more than cover it.

Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

Do you think you can help?

• Perhaps you’d like to sponsor this session and put your company name against it?
• Or do you have air miles going spare and would like to donate them to Eva.
• Maybe  you can host the presentation session on your exhibition stand or meeting room?
• Can you welcome Eva into your home for the week as a guest or maybe you have a spare room going in your rented apartment that’s available Tuesday through Saturday?
• Or maybe you’d just like to contribute to the cause because it sounds like a good idea and you’d like to see the results?
• Or would you like to spend the Friday after Congress with Eva exploring the city in this way, in which case, buy a ticket.
• Can you offer Eva a ticket for Congress so that she can see the exhibition for herself and take the learnings back to her students and apply it to update her research?
• Eva is also looking for partners to collaborate with on her research in other cities and countries. Maybe there’s a university researcher in Barcelona who might be interested to connect?

If you think you can help in any way, please contact Eva directly by email.

If you would like to join the walking tour and workshop, please buy your ticket here. If we don’t manage to get Eva over to MWC, we’ll refund your money in full.

More about Eva and her work at the following links.

http://networkcultures.org/wpmu/weblog/2009/12/16/eva-kekou-%E2%80%93-the-city-as-a-projection-space/

http://isea2011.sabanciuniv.edu/.kekou

http://www.isea2010ruhr.org/files/redaktion/pdf/isea2010_proceedings_p48_kekou.pdf

http://www.rc21.org/conferences/amsterdam2011/edocs2/Session%2017/RT17-1-Kekou.pdf

Update: This competition is now closed and our winners have been notified. The winners are F Terry, A Gudmundson, N Alexander-Reindorf, A Richard-Laurent and E Kay.

This has to be one of the hottest tickets all week for Mobile World Congress on Monday 27 February 2012 from 8pm at the wonderful, sumptuous Picasso Museum. And we have FIVE tickets up for grabs. Oh yes we do! A big thank you to Rimma and her team for these!

Do you want to hang out with mobile executives from the worlds of entertainment, retail, brands and more? Fancy enjoying a drink or two, nibbling on tasty tapas and all the while taking in the fantastic Picasso Museum with a private view of one of the largest Picasso collections in the world? Then enter our simple competition. It’s really easy.

Step 1. Complete this poll on LinkedIn and tell us what has been the most significant advancement for mobile content and commerce in the last 10 years.

Step 2. Fill in this form with your contact details.

And err, that’s it.

The competition is open from Friday 10 February 2012, 23:00 GMT to Thursday 16 February 2012, 11:00 GMT. Full terms and conditions are available here.

It seems to us that exhibition tickets are like gold dust for this year’s Mobile World Congress. So many people are still after one. Well, we’re lucky enough to have a handful to give away from our lovely friends at Poynt.

It’s dead easy. All you have to do is share this post on facebook or twitter (hey and why not follow @PoyntEurope while you’re at it?) and add your name and contact details to this handy entry form. And that’s it. Ah, hang on, you have to be over 18 and resident in the UK or the European Union. Apologies to our friends in Canada, USA and Puerto Rico. We can’t accommodate you this time.

Anyway, we’ll pick five lucky winners on Friday evening after 6pm GMT (that’s 10 February 2012). Please note that accommodation and travel are not included. Full terms and conditions are available here.

And while you’re at it, you might want to check out their party which is one of our featured events or go visit them at Hall 2.1 Booth C58.

Best of luck!

We have a number of experts available and we would like to offer you the opportunity to have these sessions staffed at your stands, meetings rooms or at your events – all you need is two chairs and a quiet-ish spot.

Sessions are about 20 to 25 minutes long and intended to run as “pop ups” so those passing can stop and seek advice as they wander around too. We will be promoting these sessions through the festival and our experts own networks. We think this will create an additional useful attraction for your stand or event. What’s more, some of our experts will be producing blog posts summarising the advice that they gave during their sessions which, as a session host, you can publish or link to as well.

We will be opening up registrations for these sessions shortly, but first we need some space to do them. There’s no charge to lend us some of your exhibition space so it’s a very easy way for you to get involved with the festival. Does that sound like you? Or maybe you’re an expert who’d like to offer some free consultancy sessions to SMEs and start-ups?

To give you an example: Julia Shalet, Product Doctor, is one of our experts. Her expertise is in user and revenue centred product development, management and marketing for products at any life-stage. She has 18 years’ experience working with tech products across corporate, start up and third sectors. Here are some examples of her previous surgeries.

Ignite100 Start Up Programme – http://juliashalet.wordpress.com/2011/11/30/nail-your-launch-strategy-at-an-early-stage/
Over The Air 2011 – http://juliashalet.wordpress.com/2011/10/12/diy-user-engagement/
Over The Air 2010 – http://juliashalet.wordpress.com/2010/09/13/product-doctor-diagnoses-ota-2010/

If you are interested in providing space for these sessions, or being one of our experts, just fill in this quick form or get in touch with Helen Keegan to discuss.

I’m afraid you’ve missed our 2013 festival in Barcelona but we’re busy with other events happening. Check out the latest listings here (previous listings are archived). And then we have more planned for later in the year. Get in touch if you’d like us to come to your town or city.

We’re already thinking about our festival in Barcelona for next year. It will be held on 22 February to Saturday 1 March 2014  Here you’ll find all about the festival, our sponsors and community partners, how to get involved, the events that are forming part of the festival, our media and community partners and plenty more to keep you busy at the fringe festival. There are ongoing sponsorship opportunities for local events, next year’s festival and online only. Do get in touch if you’re interested to find out more. And there are plenty of ways to get involved in next year’s festival – it’s currently free to add your event, we will need volunteers and we will need spaces to host pop-up events too. Don’t be shy. Join in!

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