Swedish Beers Barcelona 2018 Wrap Up: The thank yous, the photos and next events

What a fab time we had at Swedish Beers a couple of weeks back in Barcelona. Admittedly, the weather wasn’t up to much, but Muy Buenas gave us a very warm welcome despite us drinking the bar dry and having to have an emergency beer and wine delivery at midnight!

First up some thank yous:

To Carolina and her team at Muy Buenas for looking after us so well.

To Rosa, Patrick, Irene, Ida and Angel for being the welcoming committee with me at the door.

To Erika Arias for her fabulous photographs once again. Check out more of her fabulous photos here.

To all our sponsors for providing the cash for the beer tokens and being such good co-hosts on the night. They are – Equal Experts, x-Mobility, Headforwards, 51 Degrees, Evernym, 1NCE ably supported in cash and in kind by NOBA, Kairos Future, ZZZ Accommodation, Idka, White Bull Summits, Trustonic, Joshua PR, When in Barcelona and Claire Coombes.

And to all of you who came and who keep the Swedish Beers spirit alive and kicking.

Next events:

The next Swedish Beers event will be in London but I haven’t yet fixed a date as I need to co-ordinate sponsors. If you’d like to sponsor, get in touch by email here.

In the meantime, you may want to pop along to the panel session I’m chairing in London on Wednesday 21 March 2018 where we’re discussing what we discovered at this year’s Mobile World Congress. Panellists include Paul Stringer who heads up the mobile team at Equal Experts and Priya Prakash who is the founder of D4SC and is also one of the UK Government’s DIT Technology Specialists.

Tickets are free and tapas and drinks are courtesy of Equal Experts. RSVP required. You can do that by registering for a ticket below or by clicking here to reach the Eventbrite page.

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The photos

I’ve uploaded all the ones I’ve received and all the professional ones by the fabulous Erika Arias. But if you have any to add these, please let me have them and I’ll include them in the Swedish Beers party albums on Facebook and Flickr with appropriate credits. Feel free to tag yourselves in the photos and share away!

Swedish Beers Edition #13 Barcelona - 28 Feb 2018

Thanks again and hope to see you at another event soon.
Skal
Helen

Win an exhibition pass to MWC with Trustonic!

The lovely people at Trustonic have come up trumps again with a lovely Mobile World Congress pass giveaway. They have five passes to give away. Closing date is Wednesday 21 February. All you have to do is answer one question and provide us with your contact details. The form is below. Good luck and hope to see you in Barcelona!

Welcoming our first batch of sponsors for Swedish Beers #13 in Barcelona

I’m delighted to welcome the first batch of Swedish Beers sponsors for the upcoming Swedish Beers Mobile Networking party in Barcelona.

First up, Equal Experts.

Equal Experts is a network of talented, experienced software and hardware consultants, specialising in agile delivery. Their in-depth expertise and an uncompromising approach to quality make all the difference – and that’s what the background of engineering rigour and proven delivery practices brings.

The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.

Equal Experts’ efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the ‘tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.

Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It’s their first time as a sponsor so please be sure to give them a very warm welcome.

Welcome back 51 Degrees!

Next up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let’s make sure we welcome them back with open arms.

51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it’s true. Who am I to disagree?!Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.

Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.

This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 880,000 (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.

So if you think you know everything there is to know about mobile device detection or optimisation, why don’t you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.

Welcome back x-Mobility!

x-Mobility is the Mobile Virtual Network Aggregator (MVNA), for Hutchison 3G UK, providing a White-labeled MVNO service for brands wishing to enter the mobile space. x-Mobility has a full MVNO license and provides all the services required for a brand to create its own MVNO proposition. By working with x-Mobility, brands can become a Mobile Virtual Network Operator (MVNO) launching their own branded mobile service in as little as 90 days and at a fraction of the cost and time of attempting to do this directly with a mobile operator. Pretty neat, huh?

Shanks and his team will be at Swedish Beers and they’re particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which, in turn, helps you acquire, grow and own your own subscriber base. Not only that, they’re a great team to hang out with and talk all things telco.

If you haven’t RSVP’d yet, you can do that here. Remember, we’re not in Dostrece this year but I have a brilliant new venue lined up for you in central Barcelona. More on that in the next few days.
If you’d like to sponsor this year’s event in Barcelona, please get in touch with Helen. There’s still time to get involved. The more the merrier!

Skål!
Helen

Swedish Beers–The Barcelona Photos

In case you missed them on Facebook, here are the photos from the party in Barcelona in March over on Flickr. They’re better quality on Flickr if you prefer the full screen HD performance!

A big thank you to our sponsors on the night – Kochava, AQL, Futurice, Drippler and Joshua PR.

IMG_8906

Photo credits Maria Stawska (– See her website and Facebook page) and Shafiq Mumani – Terra Advisors.

And here are the photos or click on the image above to get to the album. (Flickr no longer allows me to embed a slideshow here so you’ll need to head over to Flickr to see them). Enjoy!

Swedish Beers–Barcelona Edition 2014 are Go!

swedish beers 2014

Oh my goodness, doesn’t time fly?

Here we are again in February which means only one thing – it’s time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.

It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.

There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece –http://dostrece.net/  We’ll be open from 7pm through until the early hours.

Lead sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!

Sponsors

AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.

Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.

RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.

They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

Start-Up Supporters
Tapstream provides free mobile install tracking for hundreds of mobile ad networks,
mobile web, and social, helping you find your most valuable users.

OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you’r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.

Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they’ve been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.

See you in Barcelona!