What we did last March… tune in to our podcasts

Some of you may not know that I’ve been doing some podcasts for the last couple of years in Barcelona and as prep for this year’s event, I thought you might like to listen in again #tbt #ThrowbackThursday style.

So here they are courtesy of friends and collaborators, Vicki, Sakis and Yannis from Tech Talks Central and friends and long-serving mobilists Ilicco Elia and Rafe Blandford. We’ll be doing some more this year looking at mobile marketing, advertising and media, innovation, internet of things, artificial intelligence and more. So do tune in to the Heroes of Mobile Soundcloud channel and keep your eyes peeled here for when they’re out. In the meantime, enjoy our efforts from 2016 and 2015 and see how they compare with what we’ll see at this year’s upcoming mobile extravaganza in Barcelona. What’s changed since last year I wonder? Oh, and we’ll encourage Rafe to keep his eyes open for the photograph this time! Enjoy.

Behavioural analytics are the new black

cooladata logo smallAnd Cooladata wants to show you how useful this genre of analytics is to make the most of your data and to make the most of the mobile opportunity. You may well have attended Cooladata’s launch event in London a few months ago, and this one is an update showcasing new ways to analyse and what that means for you. Whether you’re in gaming, mobile or eCommerce, chances are you have customer data of all kinds and could benefit from knowing how best to analyse and monetize it. This is your chance to see behavioural analytics in action and find out why and how it might be relevant to you.

And the good news is, the team is running events in London, Amsterdam and New York. The London and Amsterdam sessions are in conjunction with Google Cloud Platform.

Can’t make the London event? Then come to Amsterdam or New York.

3 July 2014 – Amsterdam 10.30 to 12:30

8 July 2014 – New York 17:30 to 20:00

And if you can’t make any of those, you can join an online webinar instead which will be covering the same topic. Click here to sign up.

New podcast: Mobile & Media in Berlin

20130515_151658You may remember that we’ve been on our travels and that included Berlin last month. We had a great time thanks to our lovely sponsors Futurice, Somo (having just opened their new office in Berlin) and Adeven. The weather was also good to us and we had blazing sunshine throughout. So much so, that we moved the Swedish Beers party to a beer garden.

The panel session was lively and much was discussed about apps, games, mobile marketing and advertising and the scene in Berlin and Germany for mobile and how that compared with other territories. The panellists were Paul Houghton from Futurice, Stephanie Emmanouel from Somo and Stephen Upstone from LoopMe. Helen Keegan (aka technokitten) chaired the session.

There were a few reports mentioned in the podcast. These are:

Brand Perfect: The New Dynamics of Advertising (free download, registration required) http://brandperfect.org/index.php/knowledge/reports/402-the-new-dynamics-of-advertising

Mobile Marketing Association Economic Impact Study (USA 2013) (free download) http://www.mmaglobal.com/whitepaper/mobile-economic-impact-study

German reports looking at mobile marketing, media and commerce (free downloads) http://www.bvdw.org/fachgruppen/mobile/initiativen-produkte.html#c10332

And while you’re flicking through those reports, why not have a listen to the podcast. Feel free to stream, download or share.

The Brand Perfect Session–New York

monotype new york promo picLucky for us, we’ve been invited to New York City to participate in a partner event. And you’re invited too if you’d like to join us. Our founder, Helen, will be moderating the brand advertising panel and you’ll hear about Brand Perfect’s latest research findings from a study of 100 top titles offering cross media advertising. Find out which titles are delivering brand seamlessly across all media formats, what are publishers offering, how will technology shape the future and what role can brands play in all of this. This event will be of particular interest to brand advertisers using cross media, media owners who have cross media to sell and mobile marketing and advertising types.

This is all happening on Friday 3 May at Tribeca Skyline Studio, 205 Hudson Street, Penthouse, New York 10013.

This event also includes an exclusive tour of the Pencil to Pixel exhibition with expert, Dan Rhatigan. The exhibition was recently in London and is fantastic and it’s well worth getting the guided tour to really understand the history of typefaces and the artists and techniques behind them. The Monotype archive records about 80 years worth of typeface development (plus older material from other sources gathered over the years), containing drawings for all of Monotype’s hot metal typefaces, from the earliest—Modern series 1 (1900)—as well as associated correspondence, trial proofs, and statistics.

Friday 3 May: Agenda:

5.30pm – Arrivals and networking

5.45pm – Adventures in Publishing: The new dynamics of advertising with Julie Strawson

6.00pm – The Brand Perfect Panel: How do we achieve seamless advertising? With Helen Keegan and panellists

6.30pm – Exclusive Pencil to Pixel exhibition tour with Dan Rhatigan

7.00pm – Drinks and networking

7.30pm – Event closes

This is a free event. RSVP is required. To RSVP, please register on the BrandPerfect site to make your booking.

Exhibition runs May 3-9 2013 in New York. For alternative tours visit http://penciltopixel.org

TWITTER @ByMonotype @brandperfect