Some of you may not know that I’ve been doing some podcasts for the last couple of years in Barcelona and as prep for this year’s event, I thought you might like to listen in again #tbt #ThrowbackThursday style.
So here they are courtesy of friends and collaborators, Vicki, Sakis and Yannis from Tech Talks Central and friends and long-serving mobilists Ilicco Elia and Rafe Blandford. We’ll be doing some more this year looking at mobile marketing, advertising and media, innovation, internet of things, artificial intelligence and more. So do tune in to the Heroes of Mobile Soundcloud channel and keep your eyes peeled here for when they’re out. In the meantime, enjoy our efforts from 2016 and 2015 and see how they compare with what we’ll see at this year’s upcoming mobile extravaganza in Barcelona. What’s changed since last year I wonder? Oh, and we’ll encourage Rafe to keep his eyes open for the photograph this time! Enjoy.
You may remember that we’ve been on our travels and that included Berlin last month. We had a great time thanks to our lovely sponsors Futurice, Somo (having just opened their new office in Berlin) and Adeven. The weather was also good to us and we had blazing sunshine throughout. So much so, that we moved the Swedish Beers party to a beer garden.
The panel session was lively and much was discussed about apps, games, mobile marketing and advertising and the scene in Berlin and Germany for mobile and how that compared with other territories. The panellists were Paul Houghton from Futurice, Stephanie Emmanouel from Somo and Stephen Upstone from LoopMe. Helen Keegan (aka technokitten) chaired the session.
There were a few reports mentioned in the podcast. These are:
Lucky for us, we’ve been invited to New York City to participate in a partner event. And you’re invited too if you’d like to join us. Our founder, Helen, will be moderating the brand advertising panel and you’ll hear about Brand Perfect’s latest research findings from a study of 100 top titles offering cross media advertising. Find out which titles are delivering brand seamlessly across all media formats, what are publishers offering, how will technology shape the future and what role can brands play in all of this. This event will be of particular interest to brand advertisers using cross media, media owners who have cross media to sell and mobile marketing and advertising types.
This is all happening on Friday 3 May at Tribeca Skyline Studio, 205 Hudson Street, Penthouse, New York 10013.
This event also includes an exclusive tour of the Pencil to Pixel exhibition with expert, Dan Rhatigan. The exhibition was recently in London and is fantastic and it’s well worth getting the guided tour to really understand the history of typefaces and the artists and techniques behind them. The Monotype archive records about 80 years worth of typeface development (plus older material from other sources gathered over the years), containing drawings for all of Monotype’s hot metal typefaces, from the earliest—Modern series 1 (1900)—as well as associated correspondence, trial proofs, and statistics.
Friday 3 May: Agenda:
5.30pm – Arrivals and networking
5.45pm – Adventures in Publishing: The new dynamics of advertising with Julie Strawson
6.00pm – The Brand Perfect Panel: How do we achieve seamless advertising? With Helen Keegan and panellists
A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.
We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?
It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?
In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.
We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.
If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.
This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.
Infobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com
Qustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.
The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.
James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.
Some of the questions posed include:
What are the challenges in creating and managing mobile media properties?
How do you assess which platforms and where and how to allocate your limited resources?
How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
And is there money to be made, if so, where is it?
Who is making a success of this and how?
Does mobile advertising work, and if so, how?
What’s the role of mobile marketing?
What do consumers want and how much are they prepared to pay for it?
And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.
LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.
Thanks also to Camaloon and itnig for providing us with such a great space to hold this event.