You may remember that we’ve been on our travels and that included Berlin last month. We had a great time thanks to our lovely sponsors Futurice, Somo (having just opened their new office in Berlin) and Adeven. The weather was also good to us and we had blazing sunshine throughout. So much so, that we moved the Swedish Beers party to a beer garden.
The panel session was lively and much was discussed about apps, games, mobile marketing and advertising and the scene in Berlin and Germany for mobile and how that compared with other territories. The panellists were Paul Houghton from Futurice, Stephanie Emmanouel from Somo and Stephen Upstone from LoopMe. Helen Keegan (aka technokitten) chaired the session.
There were a few reports mentioned in the podcast. These are:
That’s right people. To misquote Leonard Cohen, we were in Manhattan 10 days ago and now we’re headed to Berlin. Tomorrow! We have a couple of things lined up for you. First up is a panel discussion tomorrow afternoon looking at Where Mobile Meets Media in Berlin. We’ll be talking about the opportunities in Germany and also the international scene. We’ll look at monetisation and marketing and we’ll share some insights about where the German publishing industry is and where we think it’s all going. If there’s time, we’ll even have a few demos to share with you. That’s all going to be at Futurice’s Berlin office on Schützenstraße 6, 10117 Berlin. Free to attend and we have room for about 40 in total. The aim is to keep it intimate to allow for good conversation as we know there’s as much insight in the audience as there will be on the panel. Doors open at 2.30pm for a 3.15pm start.
Then in the evening, as the weather forecast is so good, we’re going outdoors for Swedish Beers. We’ve booked some space at Golgatha in Victoria Park from 6pm. Join our sponsors Somo, Futurice and Adeven for a few beers, some sunshine and some mobile chat. The first few beers are on them and then we’ll revert to a pay bar. What’s not to like about a few beers in the sun and putting the mobile world to rights!
Please RSVP for each event if you’d like to join us.
About our sponsors
Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you’ll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our events. http://somoglobal.com/
With offices in Helsinki, London, Dusseldorf and Berlin, Futurice’s belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday. http://futurice.com/
Adeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team. http://adeven.com/
The podcast is out from the recent Hanging on the Telephone panel session in London. If you were there, then remind yourselves of what was discussed and if you weren’t there, this is your chance to catch up.
Thank you to Mobile Marketing Magazine for their coverage of the event and thank you to everyone who attended. It was standing room only!
You can download or stream the podcast at your leisure. Feel free to share with friends and colleagues.
Session Moderator: Helen Keegan, Heroes of Mobile Panellists: Rube Huljev, Infobip; Stephen Jenkins, Millennial Media; James Cooper, Soko Media; Amanda Singleton, Qustodian;
A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.
We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?
It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?
In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.
We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.
If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.
This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.
Infobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com
Qustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.
The panel session was moderated by Jon Mew from IAB UK and he was joined by Lucy McLean from BBC Sport, Eamonn Carey from Kiip, Rick Gleave from Fairfax Media in Australia, Claire Valoti from Weve and Patrick Barile from LoopMe. The session was held at Itnig in Barcelona and was sponsored by LoopMe and Kiip. Audio production by Mark Bridge at TheFonecast.com.
James Cooper shared some very useful notes from the session if you don’t get chance to have a listen. You can read them here.
Some of the questions posed include:
What are the challenges in creating and managing mobile media properties?
How do you assess which platforms and where and how to allocate your limited resources?
How do you bring your staff along for the ride when all they’ve known is old media and the business models that go along with that?
And is there money to be made, if so, where is it?
Who is making a success of this and how?
Does mobile advertising work, and if so, how?
What’s the role of mobile marketing?
What do consumers want and how much are they prepared to pay for it?
And is this an opportunity to invent something completely new rather than rehash online models for the mobile world?
Our lead sponsor Kiip lets premium brands provide rewards to casual mobile gamers for in-game achievements. Their platform is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive. They’re the first solution to help premium brands reach the exploding casual mobile gaming market using fleeting real estate in meaningful moments. They are venture backed by Hummer Winblad, True Ventures and a group of rockstar angels. Kiip is located in San Francisco.
LoopMe is the leading global pioneer in social discovery on smartphones and tablets. LoopMe was founded to improve customer experience and results from mobile advertising creating value for consumers and genuine interactions. LoopMe makes advertising less intrusive, more social and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content for consumers, their friends and people they know.
Thanks also to Camaloon and itnig for providing us with such a great space to hold this event.
The podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.
What does loyalty mean from a business perspective?
Is the mobile phone an enabler or a disintermediator for consumer loyalty?
Do consumers understand the value of their loyalty?
Can coupons be used in long-term loyalty programmes?
About Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.
Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish. As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools. For us and our clients, Mobile is the new frontier in Loyalty.