Some of you may not know that I’ve been doing some podcasts for the last couple of years in Barcelona and as prep for this year’s event, I thought you might like to listen in again #tbt #ThrowbackThursday style.
So here they are courtesy of friends and collaborators, Vicki, Sakis and Yannis from Tech Talks Central and friends and long-serving mobilists Ilicco Elia and Rafe Blandford. We’ll be doing some more this year looking at mobile marketing, advertising and media, innovation, internet of things, artificial intelligence and more. So do tune in to the Heroes of Mobile Soundcloud channel and keep your eyes peeled here for when they’re out. In the meantime, enjoy our efforts from 2016 and 2015 and see how they compare with what we’ll see at this year’s upcoming mobile extravaganza in Barcelona. What’s changed since last year I wonder? Oh, and we’ll encourage Rafe to keep his eyes open for the photograph this time! Enjoy.
A new Heroes event in London on 25 April courtesy of our friends at Infobip and Qustodian.
We’re hanging on the telephone or rather, the smartphone, to bring it up to date. It feels like we’re hanging on to mobile advertising as the future of mobile marketing. Everything seems to revolve around the banner ad which isn’t even a new format. This is a format that has been repurposed from a large screen to a small screen. It doesn’t take into account the full capability of the device it appears on nor the context of where the user is when they see the ad or who they are and what mindset they may be in. And why are we focussing just on adverts anyway?
It’s easy to forget that there’s more to mobile marketing than the banner ad alone. There’s still mileage with SMS, emails are routinely opened on a mobile device and we have a multitude of social media to deal with – 80% of UK twitter users tweet from their phone. There’s location based services, NFC (near field communication), mobile apps, web apps on mobile as well as the humble banner ad. There’s an ever increasing number of devices, operating systems and screen sizes to deal with. And this all has to integrate with what’s happening on other channels including full fat websites, TV, print and outdoor media. Where do you begin to knit it all together? And where’s the innovation anyway?
In this session you’ll hear a panel discussing the latest trends in mobile marketing and where they fit in the marketing mix from SMS alerts to full-blown CRM. We’ll discuss the challenges and pitfalls and hear how some have done it well and maybe not so well. We’ll take a peak into what’s coming next and how that will impact (or not) on how marketing is done.
We’ll also have some demos from companies you may not have seen before who are doing something interesting in mobile marketing and advertising.
If you’re doing something new and interesting in mobile marketing advertising and media and would like one of the demo spots, please get in touch with Helen Keegan by email explaining briefly what you do and how to get in touch with you.
This session will be of particular interest to brands, retailers, agencies, media owners and service providers who are running or about to run mobile marketing or mobile advertising initiatives.
Infobip is an international provider of mobile messaging and mobile payments in the cloud. They have the biggest non-telco network in the world, covering 190 countries and their global platform is among the most efficient ones in the industry. With solutions for both enterprises, agencies, media owners as well as developers and start-ups, mobile is the inspiration and moving force behind everything they do. Find out more at http://www.infobip.com
Qustodian provides a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Qustodian members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. Find out more at http://www.qustodian.com Order your tickets here. Free to attend. RSVP required.
Our wonderful friends from Pearson, who you will be familiar with through their Penguin and FT titles alongside their extensive educational division, tackled an interesting subject in another one in our podcast series. ‘Can you teach curriculum through game based learning alone?’ or somewhat more flippantly, ‘Can PacMan teach maths?’
Looking at the impact of gamification on mlearning, at how children and adults are adapting (or not) their learning styles in the digital age, and discovering what this means for those in both the world of learning and the world of gaming.
The session was moderated by Russell Buckley and he was joined by Volker Hirsch from BlackBerry, .Alina Vandenberghe from Pearson Gaming and Vincent Hoogsteder from Distimo.
A big thank you to our speakers, to Pearson for sponsoring this session and to Mark Bridge for the audio production.
Please have a listen by downloading or streaming here and do feel free to share.
Music is a fundamental part of our lives, but gone are the days when teenagers spend hours in record shops ogling the latest releases from their favourite bands. The rise of digital music has been exponential and mobile is firmly part of that picture. From FM radio on feature phones to copying over your favourite music on MP3 files to your phone as well as the plethora of apps and streaming service, where is this all going and how on earth do you make any money from it?
In this panel of mobile sector and music industry experts, we’ll discuss the challenges and issues of being in the business of mobile music. The session will be chaired by mobile specialist at Openmarket, musician, DJ, producer and composer, Oisin Lunny.
Topics for discussion include:
Which handset manufacturers and network operators have made a real success of mobile music?
What have been the missed music business opportunities of the mobile consumer revolution?
Streaming or download, what matters to the networks, the labels, and the consumers?
What can the broader mobile industry learn from leveraging compelling media assets for customer acquisition, engagement and retention?
International content licensing, opportunities, pitfalls & choosing the right partner
What’s next for mobile music, our panel of experts look into the mobile music ecosystem crystal ball?
Favourite apps, blogs and tools for mobile music discovery and their potential to make money
Stream or download the podcast below from our SoundCloud channel. Video of this session coming soon. Audio production by Mark Bridge at TheFonecast.com
About our sponsor
7digital is a leading digital music and content technology platform, and provides open access to the broadest catalogue of fully licensed, high quality digital music. The company powers comprehensive digital music services for consumers, developers and a wide range of partners around the world.
Through 7digital’s website (www.7digital.com), mobile applications and cloud locker technology, consumers can access over 22 million legal, high quality tracks and listen to their music on the device of their choosing. 7digital provides the complete music experience; discovery, organisation and purchase.
7digital’s global partner network includes Samsung, RIM, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam, Last.fm, Winamp, Songbird, HMV, Waterstone’s, Universal Music, EMI, Warner Music and Sony.
The podcast is now live! If you were there, you can relive the session and catch up on the bits you may have missed. And if you weren’t there, you can still benefit from the insight of our experienced panellists.
What does loyalty mean from a business perspective?
Is the mobile phone an enabler or a disintermediator for consumer loyalty?
Do consumers understand the value of their loyalty?
Can coupons be used in long-term loyalty programmes?
About Aimia: You may know Aimia from some of the projects it runs which include Coca Cola’s CokeZone and Nectar Card.
Aimia uses both science and creativity to connect the dots; to enable real relationships to flourish. As Mobile becomes more central, perhaps the central component of a brand’s loyalty programme, we explore how mobile might further evolve the depth of consumer relationships; and the next generation of loyalty tools. For us and our clients, Mobile is the new frontier in Loyalty.
Didn’t we have a lovely time, the day we went to Mozilla’s HQ last month to talk about mobile. We did three lovely sessions and they were all recorded so even if you weren’t there, you can have a listen. I’ve also included links to some articles about the sessions and the day as well in case podcasts aren’t your thing.
State of the Mobile Nation was chaired by Russell Buckley who is now running Ballpark Ventures and the session was sponsored by Hotwire PR. On the panel we had Eamonn Carey of Kiip, Benedict Evans from Enders Analysis, Azeem Azhar from PeerIndex and Roberta Lucca from BAFTA award-winning Bossa Studios. The group talked about the future of computing, additive printing, mobile innovation, consumer trends and a whole lot more.
Next up was Mobile Advertising will Eat Itself. Again chaired by Russell Buckley, he was joined by Chris Bourke from Qriously, Stephen Upstone from LoopMeMedia, Greg Isbister from Blis Mobile, Denise Breslin from Mobsta and Nicky Spooner from O2 Media (now Weve). They talked innovation (or not), explained a bunch of acronyms, covered location based services and talked about how the landscape has changed over the years and what’s coming up and uncovering some of the opportunities in the sector.
And last but not least, we had (Mobile) Money Makes the World Go Around. Tim Green of Mobile Money Revolution chaired the session and he was joined by industry veterans Roy Vella (who will always be remembered by me for sharing the real meaning of the acronym NFC. For those of you not in the know, it’s ‘not for commerce’!), Martin Harris from Bango, Matt Dicks from BlueVia and John Maynard from mPesa. I’m not sure we drew that many conclusions but a lot of ground was covered and many issues raised. Well worth a listen.
Many thanks to Hotwire PR for sponsoring and to Mozilla for hosting us. A big thank you to Russell Buckley and Tim Green for chairing and to all our panellists. Also, many thanks to Kirsty Styles and Mobile Marketing Magazine, Harold Verhagen, Emma Brincat and Inspiring Interns, Sofiana Dewi and James Norris for their support for the event.