Digital retail specialist, Eva Pascoe, came and gave us some insights particularly into recent uses of Virtual and Augmented Realities in retail for mine and Lloyd Davis’s fourth and final Future of Work session with Truphone. She also brought some devices with her so the attendees could sample the experiences for themselves.
One of the surprises for me was how much the retail sector was embracing virtual reality. As a sector, they’re not known for being early technology adopters – at least, not from my experience back in ZagMe days. Things seem to have changed, although, many of the projects sounded a bit gimmicky to me and out to gain column inches rather than further the use of technology. You can see her video below which highlights some really interesting examples and use cases.
Discussions afterwards included:
- Do we need physical body to commune with others?
- AR/VR very different
- How immersive does the reality have to be to be virtual?
- How will we avoid aggravating the Digital Divide? (ie that those who do not have the technology access to the technology become left behind. VR on NHS?
- (Virtually) When tomorrow is as immersive as today, how will we know what is real?
- Getting Lost
- Learning to see our hands in VR. VR adapting to us. Embodiment & VR
- How do you know you are not in VR now?!
- Will we be able to interact with other real things in the virtual way? If so what does that mean for our future?
- The visual/sound bias – not immersion for physical beings until touch, smell, taste?