Oh my goodness, doesn’t time fly?
Here we are again in February which means only one thing – it’s time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.
Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.
No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.
It is likely to get a bit busy at times. But don’t worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it’s very busy, there’s no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it’s a bit less frantic.
There is a small cloakroom area at the bar, but it’s not secure so leave the laptops in your hotel room or apartment where they will be safe and won’t get in anyone’s way.
The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece –http://dostrece.net/ We’ll be open from 7pm through until the early hours.
Lead sponsor: Open Mobile Media
I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.
They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!
AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.
You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.
Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.
RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.
They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.
Tapstream provides free mobile install tracking for hundreds of mobile ad networks,
mobile web, and social, helping you find your most valuable users.
OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you’r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.
is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they’ve been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.
See you in Barcelona!
That’s right people. To misquote Leonard Cohen, we were in Manhattan 10 days ago and now we’re headed to Berlin. Tomorrow! We have a couple of things lined up for you. First up is a panel discussion tomorrow afternoon looking at Where Mobile Meets Media in Berlin. We’ll be talking about the opportunities in Germany and also the international scene. We’ll look at monetisation and marketing and we’ll share some insights about where the German publishing industry is and where we think it’s all going. If there’s time, we’ll even have a few demos to share with you. That’s all going to be at Futurice’s Berlin office on Schützenstraße 6, 10117 Berlin. Free to attend and we have room for about 40 in total. The aim is to keep it intimate to allow for good conversation as we know there’s as much insight in the audience as there will be on the panel. Doors open at 2.30pm for a 3.15pm start.
Then in the evening, as the weather forecast is so good, we’re going outdoors for Swedish Beers. We’ve booked some space at Golgatha in Victoria Park from 6pm. Join our sponsors Somo, Futurice and Adeven for a few beers, some sunshine and some mobile chat. The first few beers are on them and then we’ll revert to a pay bar. What’s not to like about a few beers in the sun and putting the mobile world to rights!
Please RSVP for each event if you’d like to join us.
About our sponsors
Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you’ll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our events. http://somoglobal.com/
With offices in Helsinki, London, Dusseldorf and Berlin, Futurice’s belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday. http://futurice.com/
Adeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team. http://adeven.com/
Swedish Beers parties galore klaxon alert!
Well, they say you can have too much of a good thing, but I’m not so sure when it comes to Swedish Beers! We have Swedish Beers coming to three cities near you in the next few weeks so come on down and join the fun, hang with other people with a passing interest in mobile and enjoy a relaxing evening chewing the fat and putting the mobile world to rights.
New York – 2 May 2013
First up, it’s a last-minute jaunt to the Big Apple. Helen will be there on Thursday 2 May with Lubna, Grace, Becky and Petra lending a hand to ensure you have a good time. Antony and Jerome from Ribot will be sponsoring the first few beers but there’s room for another sponsor if you’re up for it. It’s free to attend and we’d love to see you.
More info and RSVP here http://mobileheroes.net/events/event/swedish-beers-hits-the-big-apple/
Berlin – 15 May 2013
Next we’re off to Berlin to take in the culture, enjoy a panel discussion, check out some new mobile start-ups and then finish the day with some cheer from Swedish Beers and our friends at Adeven. Again, we’d love to see another sponsor or two benefit from getting involved (get in touch here) but in the meantime, do join Helen, Russell and Kristina for some Swedish, (well probably German), Beers.
More info and RSVP here http://mobileheroes.net/events/event/swedish-beers-on-tour-in-berlin/
London – 13 June 2013
And it wouldn’t be the Summer if we didn’t have a Swedish Beers bash in our home city of London Town. All we’ve done is reserve the date at our favourite London watering hole, The Nordic Bar, and we’re ready and waiting to get sponsors on board. Helen’s talking to a few already but get in touch if you’d like to join the fun. We just wanted to make sure you had the date saved so we can have a blowout party….
More info and RSVP here: http://mobileheroes.net/events/event/swedish-beers-is-it-summer-yet-party/
Sponsorship and time permitting, we’ll be visiting more cities from Leeds to San Francisco. If you’d like to see Swedish Beers happening in your city and can help make that happen, then let Helen know.
I know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.
The party is AKA The ‘I’m not at Dublin Web Summit’ Edition or the ‘I’m not in SF for TwilioCon’ or even ‘The 11th Birthday Bash’ Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there’s a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London – no presentations, no formalities, no sales pitches, no ties – just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.
|Our lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they’ll have the most beer tokens 😉 Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/
They’ll be ably supported by…
LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time. http://loopmemedia.com
Inspiring Interns – they’re a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I’m biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens. http://inspiringinterns.com/
Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love. http://yuilop.com
If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.
So to recap:
What – Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where – Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.
RSVP – (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!
So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.
Helen, Jenny and the Swedish Beers crew
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