First we take Manhattan, then we take Berlin!

That’s right people. To misquote Leonard Cohen, we were in Manhattan 10 days ago and now we’re headed to Berlin. Tomorrow! We have a couple of things lined up for you. First up is a panel discussion tomorrow afternoon looking at Where Mobile Meets Media in Berlin. We’ll be talking about the opportunities in Germany and also the international scene. We’ll look at monetisation and marketing and we’ll share some insights about where the German publishing industry is and where we think it’s all going. If there’s time, we’ll even have a few demos to share with you. That’s all going to be at Futurice’s Berlin office on Schützenstraße 6, 10117 Berlin. Free to attend and we have room for about 40 in total. The aim is to keep it intimate to allow for good conversation as we know there’s as much insight in the audience as there will be on the panel. Doors open at 2.30pm for a 3.15pm start.

Then in the evening, as the weather forecast is so good, we’re going outdoors for Swedish Beers. We’ve booked some space at Golgatha in Victoria Park from 6pm. Join our sponsors Somo, Futurice and Adeven for a few beers, some sunshine and some mobile chat. The first few beers are on them and then we’ll revert to a pay bar. What’s not to like about a few beers in the sun and putting the mobile world to rights!

Please RSVP for each event if you’d like to join us.

Eventbrite - Where Mobile Meets Media in Berlin

Eventbrite - Swedish Beers On Tour... Berlin


About our sponsors

Somo is the largest independent global mobile marketing company who help clients make sense of the complex, fragmented, fast-paced world of mobile to increase sales, raise brand awareness and make businesses more productive. Led by the inimitable Nick Hynes and Carl Uminski, you’ll find the cream of the crop at Somo when it comes to their talented team of full-service mobile marketers providing clients with strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions. Meet Stephanie and Amanda who are heading up the new German team at our events.

With offices in Helsinki, London, Dusseldorf and Berlin, Futurice’s belief is that that the winning recipe for IT projects is happy people, happy customers, and happy users. The team injects life into digital solutions by designing innovative mobile apps and online software – all with a focus on user experience and interaction. Using agile methods, Futurice is your innovative partner for rapid prototyping and solution development for web services and mobile apps. Find out more when you meet them on Wednesday.

adeven-logoAdeven are the real time data experts with solutions that are based in a deep understanding of what is required to deliver a robust analysis – all in real time. There’s not much they don’t know about how mobile advertising is working. Come and learn more about what they provide in an understandable way with the team.

So good we had to do it thrice

Swedish Beers parties galore klaxon alert!

Well, they say you can have too much of a good thing, but I’m not so sure when it comes to Swedish Beers! We have Swedish Beers coming to three cities near you in the next few weeks so come on down and join the fun, hang with other people with a passing interest in mobile and enjoy a relaxing evening chewing the fat and putting the mobile world to rights.

New York – 2 May 2013

First up, it’s a last-minute jaunt to the Big Apple. Helen will be there on Thursday 2 May with Lubna, Grace, Becky and Petra lending a hand to ensure you have a good time. Antony and Jerome from Ribot will be sponsoring the first few beers but there’s room for another sponsor if you’re up for it. It’s free to attend and we’d love to see you.

More info and RSVP here

Berlin – 15 May 2013

Next we’re off to Berlin to take in the culture, enjoy a panel discussion, check out some new mobile start-ups and then finish the day with some cheer from Swedish Beers and our friends at Adeven. Again, we’d love to see another sponsor or two benefit from getting involved (get in touch here) but in the meantime, do join Helen, Russell and Kristina for some Swedish, (well probably German), Beers.

More info and RSVP here

London – 13 June 2013

And it wouldn’t be the Summer if we didn’t have a Swedish Beers bash in our home city of London Town. All we’ve done is reserve the date at our favourite London watering hole, The Nordic Bar, and we’re ready and waiting to get sponsors on board. Helen’s talking to a few already but get in touch if you’d like to join the fun. We just wanted to make sure you had the date saved so we can have a blowout party….

More info and RSVP here:

Sponsorship and time permitting, we’ll be visiting more cities from Leeds to San Francisco. If you’d like to see Swedish Beers happening in your city and can help make that happen, then let Helen know.


Swedish Beers celebrates 11 years of parties for mobilists in London!

11-today-mobile-badge-large textureI know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.

The party is AKA The ‘I’m not at Dublin Web Summit’ Edition or the ‘I’m not in SF for TwilioCon’ or even ‘The 11th Birthday Bash’ Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there’s a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London – no presentations, no formalities, no sales pitches, no ties – just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.

logo_large millennialOur lead sponsor once again is Millennial Media. And if you haven’t met them already, they’re specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They’re a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they’ll have the most beer tokens 😉 Look out for Gavin, Stephen and the rest of the team.

They’ll be ably supported by…

LoopMe_site_logo_150x100LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time.

inspiring interns logo[3]Inspiring Interns – they’re a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I’m biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens.

Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love.

If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.

So to recap:

What – Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where – Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.

RSVP – (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!

So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.

Helen, Jenny and the Swedish Beers crew

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